ClickFunnels Review 2020: Great But Outrageously Distracting At Times
In my ClickFunnels review, I'll try focusing on the actual sales funnel builder as a tool. Not exactly cheap. It may seem popular - it is popular - but if you think ClickFunnels has to be your absolute essential because everyone else's using it, that's not the case. The popularity may simply be down to the referral system - everyone seems to recommend ClickFunnels to whoever around them randomly, because they all desperately need a commission to cover their costs!
Everyone needs a good sales funnel to sell stuff online. Setting up a funnel can be painstakingly complicated; you need to use multiple tools and get them integrated one another. Each tool comes with a monthly fee. Whereas ClickFunnels has it all in one. The slogan reads, "Kiss your website, shopping cart and autoresponder goodbye!"...
It was a few years ago, I first joined ClickFunnels because someone I knew persuaded me to. All he said to me was "pay $97 per month, but refer it to 2 people and your membership fee will be covered." He was unable to explain what it was. Alright, another Pyramid scheme, I thought. But I decided to take advantage of the first 14-day free trial. I only found out myself that ClickFunnels was a very, very good sales funnel builder. I'll talk about it later, but it is a fact that many affiliates randomly promote it without explaining why this tool is so beneficial and who this is for.
Sales funnel builder
Russell Brunson and Todd Dickerson
$97 - $297 per month + upsells
What Is A Sales Funnel?
In short, a sales funnel is a "sales page plus". Instead of a simple one sales page that offers products, a sales funnel gives the customers more options to take, such as an opt-in (e.g. newsletter subscription) form, video link, or maybe a free download link. When your customers click the link, they're directed to a new page where new offers or further discounts are shown, such as "Today only - 1/2 price for you!" or some upsells (other similar products on offer).
Ultimately, a sales funnel exists to persuade customers to spend more money on your products. If you want to maximise the revenue, you want to have a sales funnel in your website. You could design it yourself from scratch, but a funnel creator gives a much more professional look, and of course saves a lot of your time.
That's where the ClickFunnels suite comes in handy.
"All-In-One" Service by ClickFunnels
There are three essential tools to use in order to make a successful, sustainable online sales;
- Domain name and web hosting - to have your own website running.
- Landing page builder - to create a sales funnel.
- Email marketing service (incl. autoresponder) - to sustain your customer (subscriber) to make more sales ("Etison Suite" option only).
The nature of three services is all different, so you'd normally choose separate providers and integrate them one another. But that'll be no longer needed if you switch to ClickFunnels. It provides all three services - you'll have one dashboard to operate, and just need to pay one fee every month.
ClickFunnels was co-founded by a multi-million marketer Russell Brunson and also en experienced entrepreneur and software developer Todd Dickerson.
Russell has been renowned since his first successful product "ZipBrander" was released in 2003, also "How To Create A Potato Gun" DVDs in 2005. He does coaching, consulting, released bestselling books and provides technology services.
Whereas Todd started his web designing career in 2001, owned "Fueled Studios" between 2003-2007, has been known as a specialist in multiple methods of internet marketing as well as programming.
Will ClickFunnels Save Time?
Will it save your time? Yes.
To be able to maintain your site, update your subscribers' information, monitor the autoresponder and monitor the performance in all aspects by accessing from one dashboard is a huge timesaver in my opinion. Plus publications that you receive - if you use three separate companies for each service, each company sends you updates and useful tips periodically. Then each time you have to check whether the update is compatible with others or not. It's good to be able to get rid of that hassle.
...And Save Money?
Will ClickFunnels save you money?
The list shown here is a suggestion by ClickFunnels, how much you'd have to spend if you didn't use their service.
It actually looks a little too exaggerated to me... Website hosting doesn't cost you that much nowadays, you wouldn't pay for a landing page software that much every month - usually a one-off payment. An autoresponder fee depends on the number of subscribers you have, starting from free/$12 per month or so.
If you decided to start selling a product or service online today but without any knowledge in online marketing, you'd probably have to rely on a professional help therefore it would surely cost you thousands of dollars, like ClickFunnels suggests here.
Web hosting cost could be as low as a few dollars per month with reliable companies such as Bluehost. Split testing could be done with Clickmagick for $17 / $47 (depending on the number of traffic to your site) per month. But by all means you'd have to learn the technique first.
What I didn't quite like was that the pricing options are clearly visible to first-time visitors. If you don't see it on your invitation screen, here it is.
ClickFunnels charge $97 per month. It includes a web hosting, funnel page builder, autoresponder, split testing, plus all the training. Unless you have a previous sales funnel building experience and are prepared to spend many hours of trying & testing, I think ClickFunnels will definitely save you money.
Although I'd like to emphasize that there are cheaper option elsewhere. You can learn to create a sales funnel using a landing page builder, which is not too difficult. You might want to keep that in mind if you choose to give ClickFunnels a try.
There is a more expensive option ("Etison Suite") which will cost you $297 per month, which includes email marketing software. Autoresponder that allows you to track your leads' behavior and segment them. I would personally recommend you to use a separate email marketing service such as AWeber, because their deliverability rates are much more trustworthy.
Power Of ClickFunnels' Funnel Builder
This is what I like about ClickFunnels the most. A landing page builder does not normally create a sales funnel for you - you have to create it using a landing page builder. Obviously you have to plan the flow first.
For example, your customers land at your "Prize Competition" page. When they click the link, they'll be directed to "Thank You For Your Entry" page. So you need to create two pages and link them each other. If you want to add more pages such as "Special Discounts" or "Sorry, you've already entered the competition" message page, you'll have to make them all accordingly.
With ClickFunnels, it (=funnel) is already done for you. There are 6 different types of templates to choose from, and you just have to tweak using its drag & drop WYSIWYG page editor. The templates are;
- Best Seller Book Funnel - for an author to sell multiple books. Of course you can use it for any other multiple products.
- Product Launch Funnel - run of several video pages such as introduction, testimonials, instruction video, user experience video, etc.
- Perfect Webinar Funnel - webinar registration, confirmation, live webinar, replay, plus a sales page.
- "Real Stuff" Funnel - ideal for those who sell physical products on Amazon or Shopify.
- Fishbowl Funnel - to generate leads, especially ideal for 'bricks and mortar' offline company.
- Network Marketing Bridge Funnel - also to generate leads, ideal for network marketing.
These templates are fully customizable and, you can also create a funnel from scratch.
100 Pages, Fast and Responsive
ClickFunnels is hosted on the largest public cloud cluster in the world - powered by Amazon and backed up by CloudFlare Security + CDN. So they are able to send unlimited number of visitors to your site without slowing down.
With Standard version for $97 per month, you are able to have up to 20 funnels and 100 pages in total. Your site can receive up to 20,000 unique visitors per month.
Crazy Campaigns Among Affiliate Marketers
I'm hoping that this section will not distract my genuine ClickFunnels review as a tool. But this is true - ClickFunnels is very popular among affiliate marketers 'for the sake of affiliate marketing' because of the simple but unique commission system that it offers;
- If you refer ClickFunnels to someone, you'll receive 40% commission (approx. $40 every month, as long as that person stays as an active member).
- If that person (your referral) refers someone else, then you'll also receive an additional 5% commission.
- If you have 100 referrals per month, ClickFunnels will reward you with a sports car (!)
I've seen many marketers promote ClickFunnels purely based on the commission rate, encouraging people to join without explaining what this tool actually does. "If you refer 100 people, you'll earn 100 x $40 = $4,000 every single month! Plus a car!"
In fact I've been approached by numerous 'newbie' affiliate marketers trying to sell me ClickFunnels in the past few years. None of them - not single one of them - would bother to explain that it is a sales funnel builder tool. Which is, ridiculous.
ClickFunnels Pros and Cons
ClickFunnels Review: Conclusion
ClickFunnels is a fantastic, versatile tool for building sales funnels. $97 per month may seem like a hefty expense, but with multiple functions in one and the ease of use, it is worth comparing it to what you're currently paying for your web hosting, email services and landing page builder.
It's all about syphoning buyers into "funnels", taught by the co-creator, Russell Brunson. Check out his site also if you're interested. (http://www.russellbrunson.com)