ClickFunnels Review 2018 – Yes, Overhyped But What Isn’t Nowadays?
Everyone needs a good sales funnel to sell stuff online. Setting it up can be complicated; you need to use multiple tools and get them integrated one another. Each tool charges you monthly. Whereas ClickFunnels has it all in one. It claims "Kiss your website, shopping cart and autoresponder goodbye!"... Is that really good? Here's my ClickFunnels review.
What Is A Sales Funnel?
In short, a sales funnel is a "sales page plus". Instead of a simple one sales page that offers products, a sales funnel gives the customers more options to take, such as an opt-in (e.g. newsletter subscription) form, video link, or maybe a free download link. When your customers click the link, they're directed to a new page where new offers or further discounts are shown, such as "Today only - 1/2 price for you!" or some upsells (other similar products on offer).
Ultimately, a sales funnel exists to persuade customers to spend more money on your products. If you want to maximise the revenue, you want to have a sales funnel in your website. You could design it yourself from scratch, but a funnel creator gives a much more professional look, and of course saves a lot of your time.
That's where the ClickFunnels suite comes in handy.
"All-In-One" Service by ClickFunnels
There are three essential tools to use in order to make a successful, sustainable online sales;
- Domain name and web hosting - to have your own website running.
- Landing page builder - to create a sales funnel.
- Email marketing service (incl. autoresponder) - to sustain your customer (subscriber) to make more sales!
The nature of three services is all different, so you'd normally choose separate providers and integrate them one another. But that'll be no longer needed if you switch to ClickFunnels. It provides all three services - you'll have one dashboard to operate, and just need to pay one fee every month.
Will ClickFunnels save your time?
Yes. To be able to maintain your site, update your subscribers' information, monitor the autoresponder and monitor the performance in all aspects by accessing from one dashboard is a huge timesaver in my opinion. Plus publications that you receive - if you use three separate companies for each service, each company sends you updates and useful tips periodically. Then each time you have to check whether the update is compatible with others or not. It's good to be able to get rid of that hassle.
...And Save Money
Will ClickFunnels save you money?
The list shown here is a suggestion by ClickFunnels, how much you'd have to spend if you didn't use their service.
It actually looks a little too exaggerated to me... Website hosting doesn't cost you that much nowadays, you wouldn't pay for a landing page software that much every month - usually a one-off payment. An autoresponder fee depends on the number of subscribers you have, starting from free/$12 per month or so.
If you decided to start selling a product or service online today but without any knowledge in online marketing, you'd probably have to rely on a professional help therefore it would surely cost you thousands of dollars, like ClickFunnels suggests here.
Web hosting cost could be as low as a few dollars per month with reliable companies such as Bluehost. Split testing could be done with Clickmagick for $17 / $47 (depending on the number of traffic to your site) per month. But by all means you'd have to learn the technique first.
ClickFunnels charge $97 per month. It includes a web hosting, funnel page builder, autoresponder, split testing, plus all the training. Unless you have a previous sales funnel building experience and are prepared to spend many hours of trying & testing, I think ClickFunnels will definitely save you money.
Power Of Funnel Builder
This is what I like about ClickFunnels the most. A landing page builder does not normally create a sales funnel for you - you have to create it using a landing page builder. Obviously you have to plan the flow first.
For example, your customers land at your "Prize Competition" page. When they click the link, they'll be directed to "Thank You For Your Entry" page. So you need to create two pages and link them each other. If you want to add more pages such as "Special Discounts" or "Sorry, you've already entered the competition" message page, you'll have to make them all accordingly.
With ClickFunnels, it (=funnel) is already done for you. There are 6 different types of templates to choose from, and you just have to tweak using its drag & drop WYSIWYG page editor. The templates are;
- Best Seller Book Funnel - for an author to sell multiple books. Of course you can use it for any other multiple products.
- Product Launch Funnel - run of several video pages such as introduction, testimonials, instruction video, user experience video, etc.
- Perfect Webinar Funnel - webinar registration, confirmation, live webinar, replay, plus a sales page.
- "Real Stuff" Funnel - ideal for those who sell physical products on Amazon or Shopify.
- Fishbowl Funnel - to generate leads, especially ideal for 'bricks and mortar' offline company.
- Network Marketing Bridge Funnel - also to generate leads, ideal for network marketing.
These templates are fully customisable and, you can also create a funnel from scratch.
100 Pages, Fast and Responsive
ClickFunnels is hosted on the largest public cloud cluster in the world - powered by Amazon and backed up by CloudFlare Security + CDN. So they are able to send unlimited number of visitors to your site without slowing down.
ClickFunnels also offer advanced/full version with more features, ideal for bigger marketers. For higher fees - $297 per month - they have a capacity to send literally unlimited number of visitors. Take a look at this option if you're interested.
With Standard version for $97 per month, you are able to have up to 20 funnels and 100 pages in total. Your site can receive up to 20,000 unique visitors per month.
ClickFunnels Review - Conclusion
ClickFunnels is a fantastic, versatile tool for building sales funnels. $97 per month may seem like a hefty expense, but with multiple functions in one and the ease of use, it is worth comparing it to what you're currently paying for your web hosting, email services and landing page builder.
For web marketing newbies, ClickFunnels is my 2nd choice of recommendation. If I compare it to Wealthy Affiliate, you'll learn all about making money online for 1/2 the cost, and it has a superior quality of extensive training particularly on content marketing and SEO.