AWeber vs GetResponse 2020 – Why I Prefer This One To The Other

By Ray Alexander

This is my AWeber vs GetResponse Review 2018 updates; here I will compare two of the best email marketing services with auto-responder tool that I have tried myself. I will review the price plans, usability and templates as well as other features, including A/B testing.

So AWeber or GetResponse, which email marketing tool provides a better value? Better chance in retaining your existing subscribers and ultimately, increasing revenues?

AWeber vs GetResponse Review (2019 Updates)

Firstly please note, GetResponse not only offers email marketing tools but also offers other tools such as a landing page builder and webinar booking/announcement tool. Therefore there are four different sets of pricing structure - Email, Pro, Max and Enterprise.

GetResponse Pricing

"Email" option starting from $15 per month is the most comparable to AWeber's service, so we'll look at that. Webinar marketing solution is only available with other 3 options, not with the Email option.

#1 Price Plan Overview

AWeber offers 6 plans based on the number of maximum leads (=subscribers). Whereas GetResponse offers 7 within the Email option. The price comparison below is shown by;

Price per month (per number of maximum subscribers):

Max. subscribers




















Get a quote



Get a quote


  • GetResponse's price plan is $4 per month lower than AWeber.
  • GetResponse offers better starter plan, i.e. $15 per month for the first 1,000 leads. For example if you have 501 subscribers, with AWeber you'll have to pay $29 per month, whilst $15 with GetResponse.
  • If you have more than 25,000 subscribers, you're likely to be better off with AWeber, as you're required to contact them to get a quote, meaning it's negotiable and they could offer you lower fee than GetResponse's ($250 up to 50,000 leads).

GetResponse is cheaper than AWeber all the way up to 25,000 leads. But if you have >25,001 subscribers - assuming "Get a quote" means "negotiable", AWeber might offer you a competitive rate.


#2 Free Trial

Both AWeber and GetResponse offer 30 days (one month) free trial. No credit card is required to sign up with GetResponse, whereas Aweber require your card detail "so you don’t experience any interruption in your service if you decide to continue your subscription".

What really means is Aweber will take your money after 30 days without warning you in advance. I received my first invoice with Nil value for the first month with AWeber, then received my second invoice for $19 retrospectively.

Needless to say, you'll have to remember to decide whether to carry on with AWeber or not before the trial period expires.

So this is trivial but the point goes to GetResponse on this one, I hope you agree!


#3 Features Overview

Autoresponder function is what we're paying the monthly service charge for. With the lowest price plan, both AWeber and GetResponse offer comprehensive autoresponder, web form creator and drag-and-drop email editor, mobile preview and integration with list builder apps.

One "bonus" feature that GetResponse provides is the landing page builder.

GetResponse Landing Pages

It's a free feature comes with it's basic ("Email") option, and there are just over 100 templates to choose from. How you use the page (general opt-in, thank you page, video page by embedding YouTube or Vimeo) is up to you. This is something AWeber does not offer, so it really is a bonus.

By the way with GetResponse's other options (Pro, Max and Enterprise) starting from $49 per month, you can create unlimited number of landing pages, but just one page with this Email option.


#4 Template Designs

Aweber template

AWeber has 600+ email templates and GetResponse has 700+, so there are plenty to choose from. This may be my personal preference but I like AWeber's template designs better. In my opinion AWeber's are slightly slicker than GetResponse's.

Social media icons and button design are pre-determined according to the template, not fully customisable. For example in the image above - the rectangle "Click Here" cannot be changed to oval shape, nor the button background colour. Which I think is adequate - why would you customise only to ruin the AWeber's beautiful design?

In terms of stock images, AWeber has 6,000+ while GetResponse only has 1,000+. Both instantly accessible, drag & drop. 1,000+ seems plenty enough, but I personally find a lack of variation in GetResponse's stock photos.

AWeber is the winner with email template design in my opinion.


#5 Signup Form Designs

However when I look at the webform (signup form) design templates, it's surprisingly the other way round. The choice is limited with AWeber and the forms all look somewhat a little outdated.

Signup form examples

Signup form examples: Left-AWeber, Right-GetResponse

Whereas GetResponse's templates are colourful, pop, fun, and much more customisable. Meaning you can make your forms "less fun & pop" by deleting quirky icons or images and create your own, more subtle and professional looking form as you wish.

Both allow you to add as many custom fields as you want, such as address lines, phone number, birth date, gender etc. The width is adjustable freely, up to 590px with AWeber, up to 940px with GetResponse.


To summarise, AWeber is better for email templates, and GetResponse is better for form templates in my opinion.

#6 Ease Of Use

My initial reaction upon signing up was dramatically different between the two. Extremely easy to get on with GetResponse, whereas it took me a while to get used to before setting things up with AWeber.

AWeber interface

AWeber interface

I was also slightly confused by the different terminology that AWeber uses. The autoresponder is called "Legacy Followup Series". If you want to send a standalone newsletter, it's called "Broadcasts", etc. Whereas GetResponse took me through step-by-step ("List Builder Wizard") right from the start.

GetResponse interface

GetResponse interface

Also what I find is AWeber is not as responsive as GetResponse. For example when I choose a template, preview, and choose another template, the process is quite sluggish and, I'll have to actually "delete" the existing template before I can view the next template.

However GetResponse is not perfect either - I have experienced a few hiccups while building an autoresponder template as well as a signup form. What I had just saved was still shown as a blank document, but if I actually clicked "edit" button, the saved document was there.

At lease GetResponse has friendlier interface and definitely easier to navigate. I also find GetResponse report analysis more comprehensive. Of course, there are help and knowledge base functions fully available at both providers. But it was GetResponse that I found much easier to handle overall.


#7 Third Party App Integrations

Both AWeber and GetResponse have over 120+ third party apps that you can integrate with;

  • Google Analytics
  • Social media including Facebook and Twitter
  • Shopping cart such as PayPal, Clickbank, 2Checkout, 1ShoppingCart
  • E-commerce including Shopify, Volusion, WooCommerce, BigCommerce
  • CMS such as, Drupal, Joomla with GetResponse
  • Landing page creators such as Wishpond, Leadpages
  • Signup forms such as SumoMe, Jotform, FormStack - AWeber and GetResponse are two of the best email marketing service providers around, so if an app is not listed, don't use the app! in my opinion.

Both offer you to request an integration if any particular service you wish to use is not listed.

If you use a website builder such as Wix, Squarespace, Bl