How To Build A Sales Funnel On A Budget

If you are looking to make a sales funnel for the first time, you probably want to start with a simple one by using an inexpensive tool. All you need is a landing page, "thank you" page and an autoresponder. It is possible to get it all going by using just one online tool. Today I will show you how to build a sales funnel on a budget, using GetResponse. It will cost you as low as $10.50 - $15 per month and it's extremely easy to create.

How To Build A Sales Funnel On A Budget

Sales Funnel With GetResponse

GetResponse is an email marketing service platform with a free landing page builder. It's your choice whether to use its landing page or not - if you already have your own website, you don't have to. But if you haven't, there's no reason why you shouldn't take advantage of this free feature.

Usually in order to create a sales funnel you need to get:

  1. a content management system (such as WordPress)
  2. a decent landing page creator
  3. your website hosted
  4. optionally (but recommended) your own domain name
  5. an email marketing service with autoresponder facility.

If you think that's a lot to do...? Not really. But GetResponse allows you to have it all done within the same platform. If you opt to use GetResponse's subdomain, you can start the whole marketing process without using any other third party tools.

GetResponse Landing Page Builder

GetResponse Landing Page Templates

There are 120+ templates to choose from, categorised such as;

  • ​General
  • Opt-in pages
  • Promo pages
  • Download pages
  • Sales pages
  • About me pages
  • Webinar pages
  • Video pages
  • Holiday pages

Creating a 2-page funnel (landing page and thank-you page) is easy with its drag & drop WYSIWYG interface. You can add as many text boxes, images, optin forms, videos and buttons. You can also add a webinar invitation, but it's only available for Pro option or above.

GetResponse landing page and thank-you page

Landing page (Left) - Thank You page (right)

You can create more than one landing page for split testing, and this is easy to do; you can duplicate the original landing page instantly with a click of a button, then change whatever the contents such as words, colour and layout.

GetResponse landing page variance

The "Thank-you page", where your visitor's directed to after they've opted in, is also fully customisable. This is the page you will be selling more stuff - you can place as many text boxes, images, buttons and videos as you like. Or another optin form if you like (see below).

Button Integration

PayPal Buy Now Button

GetResponse's integration feature allows you to connect to third party apps. One useful part is its button integration to PayPal and Amazon. By connecting to your PayPal/Amazon account, you can place their original button. When a user clicks the button, they're directed straight to the PayPal payment screen or Amazon page, respectively.

Extra Opt-in Form

Optin Form Example by GetResponse

Optin Form Example by GetResponse

At what point you want your visitors to opt in, is your choice. Typically you place an opt-in form in the landing page​, so when a visitor opts in (enter their email address and becomes your subscriber), they'll be directed to your "thank-you" page.

Instead you can simply ​sell items on the landing page with a payment button. When your customer has completed a purchase, they'll be directed to your "thank-you" page. You can place an optin form there to invite them to subscribe to your newsletters (to receive discounts etc). It would probably not be such a great idea in terms of a sales funnel; the sale would be a one-off and the customer may never come back.

Or you can place an opt-in form both in the landing page and the "thank-you" page. The first opt-in will be your generic subscribers, and the second opt-in can be something else, for example for a different niche products.​

Landing Page Settings

Of course your landing page can be saved without publishing, and even after it's published you can come back and edit it as many times as you like.​ Now the other important part is various settings including the domain name.

#1 SEO Settings​

  • Page Title - ​enter the title of your page that you want to appear.
  • Description - the description will appear in search engine results. You describe what your site is about using the right keywords, max. 250 characters. If you don't want the site to be excluded from the Google web index, you can check the box to "noindex" it.

#2 URL Settings (Domain Connection)

GetResponse URL (Domain) Settings

You can use one of GetResponse subdomains, such as http://yourdomain.gr8.com, or if you own a domain, you can set it up easy from here.

Even if you have your own domain (e.g. http://www.yourdomain.com), setting up a subdomain is mandatory, just in case if anything happens to your own domain, the subdomain stays as a backup.

There are 3 x subdomain prefixes to choose from; gr8.com, subscribemenow.com, or getresponsepages.com.

#3 Subscription Settings

  • Choose Campaign​ - if you have more than one campaign (group of subscribers), then choose which group you want the subscribers to be saved in.
  • Confirmed opt-in: Whether you want single or double opt-in (i.e. new subscriber must receive an email and click the link to confirm subscription).
  • Autoresponder: If you want the new subscribers to be automatically added to the autoresponder cycle.
  • Thank-you page: Whether you want to use the Thank-you page of your landing page builder, or elsewhere (any other URL)

#4 Google Analytics / Adwords

You can link your site to Google Analytics very easily by adding the Analytics ID number in the box. Also to Google Adwords by adding the Conversion ID and label that's extracted from your conversion tag.

GetResponse Basic Pricing Option

Pay
Monthly

List size 1,000

$15 / month

List size 2,500

$25 / month

List size 5,000

$45 / month

List size 10,000

$65 / month

List size 25,000

$145 / month

List size 50,000

$250 / month

List size 100,000

$450 / month

Pay
Annually

List size 1,000

$12.30 / month

List size 2,500

$20.50 / month

List size 5,000

$36.90 / month

List size 10,000

$53.30 / month

List size 25,000

$118.90 / month

List size 50,000

$205 / month

List size 100,000

$369 / month

Pay Every
2 years

List size 1,000

$10.50 / month

List size 2,500

$17.50 / month

List size 5,000

$31.50 / month

List size 10,000

$45.50 / month

List size 25,000

$101.50 / month

List size 50,000

$175 / month

List size 100,000

$315 / month

GetResponse's basic ("Email") option start from $15 per month, or as low as $10.50 per month if you pay for 2 years in advance. This includes a full email marketing facility (autoresponder as well as to send newsletters), plus the landing page builder.

For bigger marketers, there are 3 more advance options (Pro, Max and Enterprise) allowing you other facilities such as running webinars. Check the pricing list from here if you're interested.

How To Build A Sales Funnel On A Budget

GetResponse is one of the most inexpensive but also the most reliable email marketing providers, with a free landing page builder...with 30 days free trial.

By now, hopefully you know how you can create a simple sales funnel and start promoting products using GetResponse. It is perfect for those who sell a few products, and also perfect for affiliate and niche marketers.

For any more questions, please don't hesitate to leave your comment below!​ But by all means, there's nothing for you to lose; sign up now for free and give it a try.

Ray Alexander

Hi! I’m Ray. Over the past 15+ years I have been involved with web designing, programming and online marketing. I work from home and have a passion for exploring new tools, services and programs in order to make money online. I’m here to help you succeed in building a profitable business by sharing my experiences. Any question, don’t hesitate to ask!

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