What Kind Of Targeted Online Advertising Methods Are Available?

Updated: September 16, 2022
by Jess Adeola

If you're looking to get your business seen by potential customers, then you’d better start thinking about some targeted online advertising methods. There are a variety of different types of advertisements that you can use to promote your blog site, business website, or sales page. Each type has its own benefits and drawbacks. In this article, we'll take a look at the different types of online advertisements and what they can do for your business.

What Kind Of Targeted Online Advertising Methods Are Available?

What are the Different Types of Ads Available?

There are many different types of online advertisements that are available to businesses. 


CPA ads are cost-per-action ads that pay you a commission based on the actions of the people who see your ad.

Typically, CPA ads are used to drive traffic to a website or landing page. If someone takes action (clicks on your ad, completes a form, etc.), you earn money.

There are two main types of CPA ads: fixed-price and bidding campaigns. With a fixed-price CPA campaign, you set the price for each click and earn a commission regardless of how many clicks you get. With a bidding CPA campaign, you bid on different ad spaces and the one that gets the highest bid pays you the commission.

Overall, CPA ads are an effective way to drive traffic to your website. They can be particularly useful for driving leads through forms or email opt-ins.

Are CPA Ads Effective?

CPA ads are often considered to be one of the most effective advertising strategies because they allow businesses to get their message across without having to spend a lot of money. However, there is still some debate surrounding whether or not CPA ads are actually effective.

Some people argue that CPA ads are ineffective because they don’t provide a good return on investment. Others contend that CPA ads might not be as effective as people think because businesses need to be strategic in order to use them effectively.

Ultimately, it is up to businesses to decide whether or not CPA ads are the right strategy for them.

What Are The Best Types of CPA Ads?

CPA ads are generally considered to be effective when they are customized to the target audience, offer high-quality content, and feature clear calls to action.

Typically, CPA ads are effective when they are customized to the target audience and feature Clear Calls-To-Action. Additionally, high-quality content is key in order to generate leads and conversions.

Google Ads

Google Ads

Google Ads

Google Ads is probably the most popular CPA ad, and it’s a great way to monetize your blog site or any sales website as long as your site is ethical. By using Google Ads, you can create ads that are specific to your audience and are tailored to bring in traffic that will convert into leads and customers. 

You can target users based on interests, location, and browser type, which makes it easy to reach the right people with the right message. Plus, Google Ads also allows you to create targeted campaigns, which lets you track your ad performance and make changes as needed.

Tips for Creating Effective Google Ads

When creating Google Ads, it’s important to think about your target audience and what they want. For example, if you sell surfboards, it might make sense to target people who are searching for “surfboards” on Google. Similarly, if you’re a small business trying to reach a wide audience, it might be more effective to focus on advertising with Google Display Network (GDN) properties and partner networks than running traditional Google Ads.

To get started, create an account with Google and create your campaign. Once you have an account, you can begin setting up your targeting using the AdWords Editor. You can also use the Editor to create landing pages and ads that are tailored to your audience. Next, make sure that your ads are creative and effective by testing them in different ways: on desktop, mobile devices, and even on YouTube. Finally, keep track of your results and make adjustments as needed.

Facebook Ads

Facebook ads

Facebook Ads

Facebook ads are a type of advertising that you can use on the Facebook website and app. Ads are designed to reach people who are interested in what you have to offer. They’re also tailored to your target audience, so you can make sure your ads are as effective as possible. Facebook ads are extremely popular among affiliate marketers.

The Basic Principles of Facebook Ads

Facebook ads are a fairly effective way to reach your target audience. There are a few key principles to keep in mind when creating and running your ad campaign.

Targeting: Your ad should be specifically tailored to the interests of your target audience. This means that you might want to know their demographics (age, location, etc.), what they’ve already clicked on Facebook, and what kind of products or services they might be interested in.


In order to stand out from the competition, make sure your ad creative is eye-catching and relevant. Use images that are appealing to your target audience and include clear call-to-action buttons.


The best time to run your ad is during peak traffic hours. This means uploading your ad early in the morning or late at night when people are less likely to be online. Additionally, consider scheduling your ads ahead of time so that you have more time to reach potential customers.


The amount you spend on Facebook ads will depend on a number of factors, including the size of your target audience and the type of ad you’re using (profile picture, video, etc.). Start small if you don’

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How To Set Up a Facebook Ads Account

If you are wondering if Facebook ads are effective, the answer is yes and no. Yes, ads can drive traffic to your website or blog posts, but no, they won’t necessarily generate leads or sales. The key to effective Facebook ads is understanding how to target your audience and create compelling ad copy that resonates with them. Here are a few tips to get started:

1. Target Your Audience: 

The first step in creating effective Facebook ads is targeting your audience. It’s best to know what interests your customers and then create ads that appeal to those interests. For example, if you sell products related to nutrition, you might target people who have recently changed their diet or are looking for new recipes.

2. Create Compelling Ad Copy: 

Another key factor in successful Facebook advertising is good ad copy. 

How To Create a Facebook Ad

There are a few things you may want to consider before creating your first Facebook ad. First, you create an account and create a business page. After that, head over to the Ads Manager and start creating your ads.

You'll then have to decide what kind of ad you want to create. There are three main types of ads: Page Posts, Custom Audiences, and Video Ads. You can find more information about each type of ad below.

Page Posts: These are the simplest type of ads and are just text or images with a link in them. You can target people who have liked your page or anyone who has engaged with your content on Facebook before (clicked on a link, shared an article, etc.).

Custom Audiences: These ads allow you to target people who have specific interests or behaviors. For example, you could target people who have made a purchase from your business in the past, people who live in a certain region, or people who have already engaged with your page content (liked it, commented on it, etc.).

Video Ads: Facebook now allows you to create video ads that can be up to 60 seconds long.

How to Target Your Audience with Facebook Ads

Facebook advertising can be a powerful way to reach your target audience. With detailed targeting options, you can identify your audience’s interests and behaviors. Here are some tips for targeting your ads:

  • Choose the right audience. Facebook offers a variety of targeting tools, such as age, gender, location, interests, and more. Use these to find the right group of people to reach with your ad.
  • Use copy that resonates. When you create your ad, think about what message you want to communicate. Write compelling copy that will engage potential customers and drive them to your page or product.
  • Be creative. There’s no limit to the creativity you can use when creating an ad. Try out different images and videos, and find ways to appeal to your target audience.

What Stats to Look at When Running a Facebook Ad Campaign

When running a Facebook ad campaign, it's important to keep track of the following statistics:

1. Engagement rate - The percentage of people who interact with your ad on Facebook. This can be measured by how many interactions (likes, shares, comments) your ad receives per dollar spent.

2. Reach - The percentage of people who see your ad on Facebook. This can be tracked by how many people have seen your ad's creative or by the number of people who have been targeted to see your ad.

3. Conversion rate - The percentage of people who interact with your ad and then convert them into leads and then into regular customers. This can be calculated by looking at how many leads or customers you acquire per dollar spent on your target online advertising.

YouTube Ads

YouTube Ads

YouTube Ads

YouTube ads are an effective way to reach new prospects and promote your brand. The good thing is that YouTube can automatically target your audiences for you. Check the site especially for small business owners: https://www.youtube.com/intl/en_us/ads/youtube-for-small-business/

They are also cost-effective as you only pay per view. YouTube ads can be placed on any popular video, and they can be interesting or entertaining. They can also be targeted to specific audiences, such as children or adults. You can also create custom ads with your own content. YouTube advertising is available on both desktop and mobile devices. YouTube ads are popular among business owners but especially among affiliate marketers and new “make money online” tutors.

Pros and Cons of YouTube Advertising

There are several advantages to advertising on YouTube. 

  • YouTube is the second most popular site on the internet after Google, making it an extremely effective platform for reaching a wide audience.
  • YouTube ads are viewed more than any other type of ad, which means that your ad will be seen by a large number of potential customers.
  • It’s fairly easy to control your budget compared to other advertising platforms, making them a great option for small businesses and entrepreneurs who want to reach a wider audience without spending a lot of money.

The disadvantages may be;

  • YouTube ads can have low click-through rates. This means that only a small percentage of people who see an ad will click on it. 
  • Creating a video clip requires skills. It’s time-consuming.

How to Make the Most of Your YouTube Advertising Campaign

Make the Most of Your YouTube Advertising Campaign

The first thing you should do is figure out what type of video ad you want to run. There are three main types of ads: Display, Audience, and Custom. Display ads show up on the front page of YouTube, Audience ads show up in specific subsets of videos (like gaming or cooking videos), and Custom ads are made specifically for a certain company or product.

Once you know which type of ad you want to run, it’s time to create a campaign. A campaign is a set of ads that will be running together across different platforms (YouTube, Google AdWords, and Facebook). You can control where your ads appear (by geography, age group, etc.), how long they’ll be displayed, and how much money you’ll spend on each click.

Once your campaign is created, it’s time to start planning your ads. Think about what kind of video you want to advertise. 

There are a few key factors that will help you determine this: the size of the audience reached, how much time people spend watching the video after clicking on it, and what other content is being shared around the same time as the ad. Once you have these metrics, it's easier to decide if YouTube ads are worth your investment.

Are Ads On Other Social Networks Effective?

Social media platforms like Twitter, Instagram, TikTok, and Pinterest are great for connecting with particular followers, staying up to date on current events, and sharing interesting articles or pictures. But social media can also be used as a tool for advertising products or services.

Ads on social media can be an effective way to reach a large audience. They allow you to target your audience with specific messaging and ads that are relevant to them. Additionally, ads on social media can be interactive, which can increase engagement. Ads on social media also tend to be more affordable than other forms of target online advertising.

How To Create Ads On Social Media That Sell

Ads on social media can be effective if they are designed well. There are a few things to keep in mind when creating an ad, such as making sure it is creative and relevant to the target audience. Additionally, ads need to be placed where people are likely to see them, which can be on social media sites or in app stores. Finally, ads need to be frequency matched with the content that is being promoted.

Drive Traffic From Social Media Ads

Are social media ads effective for driving traffic to your website? The short answer is that it depends on the content of the ad and the target audience.

If you’re targeting a general audience, ads with relevant keywords will likely be effective in driving traffic. However, if your ad is only targeting a certain group of people (such as women over the age of 35), then targeted ads may be more effective. 

It all comes down to how well your ad is targeted and what kind of content is being promoted.

Can You Make Money By Advertising On Your Site?

target online advertising for your site

On the other hand, once you drive traffic to your website, now you can advertise other companies or products on their behalf as an affiliate marketer to make money. This is a great way to compensate for some of your ad spending.

There are a few different types of online advertisements that you can use on your site. You can use banner ads, text ads, and pop-ups. It's important to select the right type of advertisement for your site and to target your audience. 

The most common type of online advertisement is the pay-per-click (PPC) ad. With PPC ads, the advertiser pays you for every person who clicks on their ad.

You do want to make sure that your ads are effective and relevant, because ads that are totally irrelevant to your site niche may confuse the visitors.


As the world of online marketing continues to evolve, so too does the way in which businesses reach potential customers. 

If you are considering using a target online advertising method for your business, It’s important to remember that success with a target online advertising depends largely on two things:

  • How well your ad campaign is executed and
  • How targeted your ads are towards the right audience, geographically, age group, sexuality, etc. 

If you can maximize both of these factors then I believe that target online advertising methods will prove to be an extremely successful tool for reaching your customer base.

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About the author 

Jess Adeola

Jess is a working mother of two small children. Writer, graphic designer and a trainee accountant, who's looking to set up a design institution for children under 13 in the UK.

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