Content Marketing Apps and Tools You Have to Know

Updated: February 13, 2020
by CyberCash Worldwide

Content marketing has become a competitive field in today’s technological world. Majority companies are willing to spend more each year just to hone their content marketing tactics. Marketers need to make wise decisions in order to bring their brand to the limelight.

Engaging the audience or potential customers has become difficult due to rising competition among online businesses. It is true that creating interesting content is imperative to succeed, but you also need reliable and efficient content marketing tools to come out with flying colors. Folks want to see fresh, unique, and informative stuff that can entice them to make a positive purchase decision. 

Content Marketing Apps and Tools You Have to Know

The selection of productive apps can make a long journey short. There are myriad marketing automation tools that can help you achieve marketing and sales goals effectively. In this article, we have shortlisted some useful apps and tools to make your content marketing ride successfully. Let’s check them out!


Are you looking to augment your writing? Airstory is an outstanding tool that helps writing big content quicker. It is considered to be very productive software for bloggers and copywriters. It serves as one place where you can handle all the stuff related to writing. You won’t have to switch between other apps such as Google Drive, Evernote, and Google Docs. A writer can easily save images, quotes, multimedia, and drag-drop them to any other app where he writes. It’s a time-saving monster that lets you collaborate swiftly and efficiently. Content marketers find Airstory as a very flexible writing platform to make their content look professional.


Who doesn’t struggle to find electrifying content ideas? Undoubtedly, it’s one of the toughest parts of content generation. As a content marketer, you need to come up with an idea that can grab tons of visitors in no time. Unfortunately, it’s not that easy at all. Most of the marketers explore online magazines, newspapers, blogs, and other web portals to get a glimpse. Feedly is an all-in-one platform that allows you to read and collect information from said sources. You can subscribe to various feeds as per your requirements. Feedly will take care of your interests and present all the information in an organized way. So, you won’t have to wander here and there in search of sparkling ideas.


Every digital marketer knows the undeniable importance of email marketing. It’s a great approach to reach out to subscribers and potential customers. Although there are more than a few email marketing software available on the internet, yet Mailchimp stands out due to its simple structure and user-friendly features. It makes it pretty easy to set up mailing lists, create newsletters, run email campaigns, schedule newsletters, and track responses. It offers exciting drag-and-drop features to help create interesting templates quickly. You can use ready-made email templates or upload new ones from the designer. It comes in different monthly plans and you can opt for the required one based on the number of subscribers.


One key thing that you cannot afford to ignore is grammar mistakes. Marketers need to promote content that is free from all sorts of errors. You won’t be able to get positive feedback from the audience if they happen to see grammatical mistakes in your content. Custom assignment writing delivers error-free content written by experts. They proofread write-ups to ensure professional standards. Grammarly also offers a helping hand to those looking to make their write-ups flawless. No matter how experienced you are, mistakes can always spoil the efforts. This particular application can reduce the error rate by 80%. It takes a few moments to run your content through the app, but it saves you from embarrassment.



Do you want to stay on top of hot topics? Trendspottr is one of those content marketing apps that pave your way to know about all the trending topics on social media. It gives early signals about popular influencers, rising hashtags, and trending subjects. Furthermore, it gives negative and positive feedback measurements for every single trend. In this way, you can make a better decision to plan your future content strategy. The most inspiring thing about Trendspottr is that it gives an early indication of the rising trends. Therefore, you can write and promote trending content topics in a timely manner.


There is a great demand for video content at the moment. Content marketers keep looking for convenient video editors to create exciting Snapchat videos, Instagram stories, Facebook clips, and YouTube tutorials. InVideo is the latest app for hassle-free video creation. You can make videos in your own language using more than 1500 readymade templates. It gives you easy access to music, stock images, stock videos, and other features to make quick videos in a splendid way. The app claims to create, edit, and publish jaw-dropping videos in less than 5 minutes. It is one of the trendiest video content tools available today.

Convert Pro

Convert Pro is one of the most dominant lead generation WordPress plugin. It comes with unlimited possibilities for content marketing purposes. The plugin helps you build a strong email list, drive tons of traffic to your blog, promote videos, segment users with popups, offer lead magnets, engage inactive users, boost ROI, and do much more to facilitate content marketing. You can integrate with Google Analytics to increase visitor engagement and fine-tune content. It’s a very lightweight tool that you can avail at a reasonable cost. It has received positive feedback from users thus far.


Content marketing is not limited to picking up a topic and writing about it. It’s far beyond the imagination of a conventional writer. You need to create stimulating, concise, and engaging content to win readers’ hearts. Furthermore, you need to make sure that content reaches a target audience in a flawless way. A smart content marketer makes use of the latest apps and tools to expand the visibility of his content. The aforesaid applications can facilitate in achieving productive content marketing objectives. 

Author  //  Sandra Larson

Sandra Larson is a highly talented essay writer, business consultant, and freelance writer. She’s currently helping over ten small-sized businesses to advance their marketing and branding strategies. As a side hustle, she writes various blog posts for different niche magazines. In her free time, she loves to sing pop music and dance salsa.

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