Can I Create My Own Amazon Bookshop?

Updated: January 14, 2024
by TJ Salvatore

WordPress is a super popular platform for building websites. It's user-friendly and flexible, making it a top pick for many website creators. Amazon, on the other hand, is a giant when it comes to online shopping, and books are a big part of their business. Now, imagine combining the two. Sounds cool, huh?

Amazon Bookshop

Setting Up: Amazon Associates Program

Joining the Amazon Associates program is the first thing you've got to do to get your Amazon bookshop rolling on your WordPress site. This program is Amazon's way of saying "Hey, help us sell stuff and we'll give you a cut of the sales." By signing up, you get access to special links that track when your site's visitors buy products on Amazon.

Did You Know?

  • Ebook Popularity: Ebooks account for around 20% of all book sales worldwide.
  • Rise of Audiobooks: Audiobook sales have seen consistent growth, with a 25-30% increase year over year in some markets.
  • Online Retail Dominance: Over 40% of new books are purchased online.
  • Print vs. Digital: Print books still dominate, accounting for about 70-80% of total book sales.
  • Self-Publishing Surge: Self-published titles make up a significant portion of ebook sales, around 40% in some genres.

Your Niche - Making Your Bookshop Special

You can't just create a generic bookshop as an affiliate, right? Otherwise users might as well directly visit Amazon. You want to make sure it's your kind of shop, attracting people who enjoy the same things as you do. This is where you need to pick a niche

If you love mysteries, for instance, your bookshop could be the go-to spot for the latest thrillers and whodunits. This way, you're not just another ordinary bookshop; you're the cool host who knows exactly what your guests like.

All Up To Your Visitors

Think about who comes to your site. Are they young professionals, parents, or fitness enthusiasts? If you've got a lot of parents visiting, books on parenting or children’s stories would be perfect. It’s like playing the right music that everyone enjoys.

And the variety if the spice of your shop. Don’t just stick to one kind of book. Mix it up! Add some novels, a couple of biographies, maybe even a comic book or two. It’s like adding different flavors to your party snacks – something for everyone.

Reviews: Your Secret Sauce

Now, about those reviews. Think of them as the heart-to-heart chats you have with friends about a book. They’re not just a rundown of the plot; they’re your take on why the book is great, or maybe not so much. Being honest and in-depth in your reviews is like giving a personal recommendation to each visitor. It's this personal touch that can make your bookshop stand out. You're not just selling books; you're sharing experiences.

Choosing Ebooks

Bringing It All Together

So, how do you make all this happen? First, it’s all about choosing books that you’re passionate about. If you’re into gardening, fill your shop with books on plants, flowers, and garden designs. Your enthusiasm will naturally come through in how you present and talk about the books.

Then, when it comes to reviews, let your personality shine. Be yourself – whether that’s funny, serious, or somewhere in between. Your unique voice is what will make your reviews relatable and engaging.

Be willing to chat with your visitors always. Encourage them to leave their thoughts and engage with their comments. It’s like having a lively discussion at a book club. This interaction can turn one-time visitors into regulars who come back for your insights and recommendations.

By focusing on what you love and sharing your genuine opinions, you're not just running an online bookshop; you're creating a cozy corner on the internet where book lovers can discover, discuss, and delight in finding new reads.

Did You Know?

  • Subscription Services Growth: Book subscription services have seen a rise, with services like Kindle Unlimited and Scribd gaining popularity.
  • Second-Hand Market: Approximately 15-20% of book sales come from the second-hand market, much of which is online.
  • Mobile Purchasing: Around 30% of online book purchases are made on mobile devices.
  • Youth Market: Young adults (ages 18-24) are the largest demographic of ebook purchasers, representing about 30% of the market.
  • Seasonal Peaks: Online book sales typically peak during the holiday season, with a 10-15% increase in sales.

Integrating Amazon with WordPress

Now, let’s switch gears to integrating Amazon into your WordPress site. This is where you bring your bookshop to life online. It’s like setting up a virtual bookshelf in your digital living room.

Layout and Navigation

When it comes to layout and navigation, the goal is to make your bookshop user-friendly and intuitive.

Use WordPress Themes and Plugins

  • WordPress Themes: Select a theme specifically designed for e-commerce. These themes often come with built-in features like product galleries and easy-to-navigate menus.
  • Plugins for Organizing Products: Utilize plugins like WooCommerce, which can help categorize your products (books) and make them easily searchable. For instance, you can categorize books by genre, author, or release date.

Getting Started with Auto Amazon Links

First things first, let's talk about kicking things off. Auto Amazon Links is a plugin for WordPress that helps you create links to products on Amazon – in your case, books. This is great because it simplifies the process of adding books to your site and makes sure you're all set up to earn commissions through the Amazon Associates program.

Installation

Like any WordPress plugin, the first step is to install it. Head over to your WordPress dashboard, go to the plugins section, search for "Auto Amazon Links", and hit install. Once it's installed, activate it, and you're ready to roll.

Setting It Up

After activation, you'll need to set it up. This usually involves entering your Amazon Associates ID so that the plugin knows to credit you for any sales that come from your site.

Adding Books to Your Site

With the setup out of the way, it's time to start adding books.

Auto Amazon Links allows you to search for books right in your WordPress dashboard. You can search by keywords, ISBNs, or even Amazon Standard Identification Numbers (ASINs). Once you find the books you want to add to your site, you can do so with just a few clicks.

Customization Options

The plugin offers various customization options. You can decide how the book links are displayed on your site – whether as simple text links, thumbnail images, or full-size images. You also get to choose whether to open the links in a new window or the same window when clicked.

Keeping Things Organized

An organized bookshop is a happy bookshop. Auto Amazon Links makes it easy to keep your online store tidy and user-friendly.

You can categorize the books you add. This could be by genre, author, or any other category that fits your site's theme. It helps your visitors find exactly what they're looking for without any hassle.

Did You Know?

  • Reader Demographics: Women are more likely to purchase books online than men, with a split of approximately 60% female to 40% male.
  • Non-Fiction Rise: Non-fiction has seen a steady rise in online sales, now accounting for about 50% of ebook sales.
  • Global Market: The United States, United Kingdom, and China are the largest markets for online book sales.
  • Impact of Reviews: Online reviews influence the purchasing decisions of about 50-60% of buyers.
  • Pricing Trends: The average price of an ebook is around 50-70% of the print book price.

Updating Prices and Details

One of the cool things about Auto Amazon Links is that it automatically updates book prices and details. This means the information on your site will always be up-to-date without you having to lift a finger.

Enhancing Visitor Experience

Your visitors' experience on your site is super important. Here’s how Auto Amazon Links can help enhance that.

Link Styles

You can choose from different styles of links. Some might prefer a more minimalist look with just text links, while others might like to have images that give a visual preview of the books.

Responsive Design

Responsive Design Amazon Bookshop

The plugin is designed to be responsive, which means it works well on devices of all sizes – from desktop computers to smartphones. This ensures a smooth experience for all your visitors, no matter how they access your site.

Using Auto Amazon Links on your WordPress site makes the process of building and managing your online bookshop a breeze. It’s about simplifying things, from adding and organizing books to ensuring a great visitor experience. With this plugin, you can focus more on what books to feature and less on the nitty-gritty of affiliate linking and book details.

Creating Clear Categories

  • Categorization: Organize your books into clear, easy-to-find categories. This can be done through the WooCommerce plugin where you can set different categories for your books.
  • Search Functionality: Ensure there’s a search bar prominently placed, so visitors can search for specific books.

Handling Book Images and Copyright

Regarding images, it's true that you can’t just use any high-quality image from the internet due to copyright laws.

Using Legally-Sourced Images

  • Amazon Associates Program: As part of this program, you are often given access to official images of the products (books) that you can legally use.
  • Publisher’s Media Kits: Often, publishers provide media kits on their websites with high-quality images and descriptions that are cleared for promotional use.

Image Optimization

  • Consistency in Size: Use a plugin or WordPress settings to ensure all images are displayed at a consistent size, which contributes to a cleaner look.
  • Optimize for Load Speed: Use image optimization tools to ensure images are high-quality but not so large that they slow down your site.

Also Read: Canva Review - A User’s Perspective

Interactive Elements

Make your bookshop more engaging with interactive elements and well-written descriptions.

Interactive Features

  • Book Previews: If possible, include a feature that allows visitors to preview a few pages of the book. This can be an embedded feature from Amazon, if available.
  • Ratings and Reviews: Integrate a system for visitors to leave ratings and reviews for the books they've purchased.

Writing Good Descriptions

  • Concise and Compelling: Write or use concise descriptions that capture the essence of the book. If you’re using descriptions from Amazon or publishers, make sure they are short and engaging.
  • Personal Touch: Add your own brief review or thoughts on the book, if you’ve read it. This personal touch can make your bookshop feel more curated.
Book Lovers

Should You Use the WooCommerce Plugin?

WooCommerce is a popular plugin for WordPress sites, known for being pretty user-friendly. Even if you’re not a tech whiz, you can navigate its setup and management. Also you can tailor it in any way you want - the look of your store, the payment methods, or the way products are displayed, WooCommerce lets you tweak them.

WooCommerce for Amazon Products

WooCommerce and Amazon can work together, but it's not as straightforward as using WooCommerce for your own products.

Linking with Amazon

To link Amazon products, you’ll likely need additional plugins or tools. These tools connect your WooCommerce setup with your Amazon Associate account, allowing you to list Amazon products on your site.

Handling Affiliate Links

Unlike traditional e-commerce, you won’t be selling these books directly. You're essentially directing your visitors to Amazon through affiliate links. WooCommerce can handle these links, but the actual transaction happens off your site.

Did You Know?

  • Indie Publishing: Indie publishers represent around 30% of ebook sales on major platforms.
  • Genre Popularity: Romance, crime, and thriller genres dominate in online sales, particularly in ebooks.
  • Digital Libraries: Digital library lending has increased by about 20-30% in recent years.
  • Customer Loyalty: About 25-30% of online book consumers are repeat customers of specific online book retailers.
  • Growth in Developing Markets: Emerging markets like India and Brazil are experiencing rapid growth in online book sales, around 20-25% annually.

Pros and Cons of Using WooCommerce for Amazon Bookshop

Pros

There are some clear advantages to using WooCommerce for your Amazon bookshop.

  • Wide Range of Features - WooCommerce comes with many features that can enhance your online bookshop. This includes things like analytics to track which books are getting attention or customizable product pages to make your books stand out.
  • Integration with WordPress - If your site is on WordPress, WooCommerce integrates seamlessly. It’s like getting a new appliance that fits perfectly into your kitchen.

Cons

However, using WooCommerce for an Amazon bookshop comes with its own set of challenges.

  • Requires Additional Setup - You’ll need to put in extra work to integrate Amazon products. This might mean more time setting up and managing your shop.
  • Not Designed Specifically for Amazon - WooCommerce wasn’t built specifically for Amazon affiliate sales. This means that while it can work, it might not be as smooth as a tool designed solely for this purpose.

Is WooCommerce the Right Choice?

Deciding whether to use WooCommerce for your Amazon bookshop comes down to what you need and expect from your store.

  • If you want a tool that offers flexibility and a range of features, and you’re okay with a bit of a learning curve, WooCommerce could be a great choice.
  • But, if you’re looking for something that’s specifically tailored for Amazon affiliate links, and easy integration is your top priority, you might want to explore other options.

 

Did You Know You Already Have A LOT To Sell?
So What's Your Problem?

About the Author

A freelancer. A nomad. An LGBTQ and animal rights activist. Love meeting new people, exploring new styles of living, new technologies and gadgets, new ways of making money.

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  1. Creating my own Amazon bookshop was a lot of fun! However, I quickly learned that I need to invest in marketing to actually get people to visit my shop.
    My advice? If you’re thinking about starting an Amazon bookshop,
    make sure you pick a niche that isn’t too saturated. It’s way too easy to get lost otherwise.

  2. It’s a great read but I’m a bit skeptical about this whole Amazon bookshop thing. It sounds great in theory, but I feel like you’d need a huge following to make any serious money.

  3. Thanks for your post Is it possible? Sure. Is it easy? Not at all. You’ll need to put in a lot of work, especially if you want to make any real income from it.

  4. Thank you for your guide, it’s very helpful Honestly, after creating my shop and curating all these books, I realized I’m not getting any sales. The effort isn’t paying off like I thought it would.
    I think running an Amazon bookshop is a fun side hobby for book lovers. If you love sharing your recommendations, it’s worth a try—even if it’s just for fun.

  5. Setting up an Amazon bookshop is a solid way to make extra cash, but it’s not for everyone. You need patience and dedication to see real results.

  6. The reality is, without serious traffic, your Amazon bookshop won’t make much money. You really need to build an audience on social media or elsewhere.

  7. I thought creating an Amazon bookshop would be simple. While setting it up was, driving traffic and getting sales has been a real challenge. Not sure if it’s worth it.

  8. It’s a great post, educational. But… For anyone thinking of starting an Amazon bookshop, be prepared for a lot of work. It’s not the passive income stream I thought it would be.

  9. Amazon Bookshop you cannot call it yourself but whatever you do to create an online shop I think it’s a fantastic way to share my book recommendations with others! Sure, you won’t get rich overnight, but it’s rewarding in its own way. Thank you for useful post.

  10. Creating an Amazon bookshop is fun, but honestly, it’s more like a vanity project than a real business. Unless you’ve got a huge following, good luck making money.

  11. I always wanted to run a bookstore… and doing it on Amazon is the next best thing…
    I love curating my lists and sharing it with my friends.

  12. I’d say the hardest part about running an Amazon bookshop is finding your audience. You can create the perfect shop, but without traffic, it’s a waste of time.
    By the time I pay for ads and fees, my profit is next to nothing.
    Amazon’s interface is clunky, and the process of setting up the bookshop was far more frustrating than it needed to be. I gave up after a week.
    Honestly, I think Amazon takes too big of a cut for this to be worth it.

  13. If you’re serious about making a profit, think twice before creating an Amazon bookshop. It’s super competitive, and without a marketing strategy, you’ll be lost in the crowd. I run a small bookshop online and while it’s slow going at first, I’ve found that the more effort I put in, the more rewards I see.

  14. I set up an Amazon bookshop last year. It was pretty easy to do, but actually making consistent sales? That’s another story. You really need a niche.

  15. I’ve been running my own Amazon bookshop for about six months now. Honestly, the margins are tiny, and it’s really tough to stand out among the competition.

  16. Amazon bookshop is finished now, you have to make one from scratch, no longer automatic. Some plugins are available but outdated. If you need old plugins usable again contact me.

  17. I find your article very useful. Your data-driven suggestion will limit browsing discoveries? Could be a pro for convenience, Can an Amazon store replicate browsing shelves just like amazon? serendipitous discoveries? Your recommendations from a friendly bookseller is a great ida.

  18. Thank you for the insightful article on this page, I’m really interested in opening an online bookshop that focuses on adult-oriented content. I’m curious about the feasibility of this idea. Can it actually be done? I’d love to get some advice on how to start this venture and what potential risks I might face. Any tips or guidance you can offer would be incredibly valuable to me. Your expertise in this area is much appreciated, and I’m eager to learn more from you. Thanks again for your help and for sharing your knowledge!

    1. If you’re patient and passionate about books, you can absolutely create your own Amazon bookshop and make a little extra money. Just don’t expect huge profits right away.

    2. I mean if you realize you can’t use the feature then you can just say so and recommend what you can do instead, instead of going on and on about you cannot do, it’s not helping is it as a blog recommendation.

    3. This is very useful for me, as I have no knowledge or skill of creating my own store. Thank you for such a useful introduction. I will try my best today.

    4. After using it for a while, displaying Amazon ads feels like overkill for my simple blog. It has all these features I don’t even need, but I guess it’s great if you’re running a big site.

  19. I love that Amazon makes it so easy to curate your own shop, but honestly, their fees and rules can be a real headache if you’re just starting out.

  20. The setup process was surprisingly straightforward. I didn’t think it would be this easy. Now, fingers crossed that I can actually make a few sales. Thank you for your article. I appreciate it.

  21. Thank you for the guide, it’s very interesting. I would like to run my own bookshop on Amazon and make it a great experience. I know it takes time to build momentum, but I love recommending my favorite books to others so if I can achieve it by making money it’s the best hobby as well as career, not so very soon but hopefully sooner or later.
    Thank you for good reading.

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