Top Skills for Digital Marketers to Increase Conversion Rates

A high conversion rate is a key to success for any digital marketer. If you can’t convert your leads into customers, then you’re not doing your job properly. Fortunately, there are a number of skills that every digital marketer should master in order to increase their conversion rates. So what should new digital marketers do to achieve this? Read on to learn the essential skills that every digital marketer needs to succeed.

The Benefits of Having Tech Skills for Digital Marketers

Having tech skills can give you a significant advantage in terms of increasing your conversion rates. Technical skills will allow you to;

• Understand how technology can be used to improve marketing campaigns.
• Develop and implement more effective marketing strategies using technology.
• Use technology to automate marketing tasks and processes, which can save you time and increase your efficiency.
• Use technology to gather data and insights about your target audience, which can help you create more targeted and effective marketing campaigns.
• Stay up-to-date with the latest trends and developments in technology, which can help you keep your campaigns relevant and successful.

Build Technical Skills

After all, digital marketing is about using digital technology to generate leads and revenue. The use of tech skills can help businesses to increase their conversion rates by automating or streamlining processes, improving customer communication, and providing a better overall customer experience. Some specific tech skills include: 

Creating and managing automated marketing campaigns: 

Automated marketing campaigns can save time and improve results by sending out autoresponders, scheduling social media posts and DMs, and communicating with customers based on customer behavior or interactions. 

Marketing automation tools can automate repetitive tasks, and they allow digital marketers to focus on other aspects of their job, such as strategy and analysis. Being able to use these tools effectively will give you a major advantage in driving conversions.

Managing Customer Relationship Management (CRM) software: 

CRM software helps businesses to track customer data and manage customer relationships. Having a good CRM system in place can help digital marketers to better understand their customers and communicate effectively with them.

Analyzing website data:

A solid understanding of web analytics is key. Without being able to track and interpret data, it’s impossible to know what’s working and what isn’t. 

Website analytics tools can provide insights into how website visitors are behaving on your site. This information can be used to make changes to improve the website experience and convert more visitors into leads or customers.

Creating a High-Converting Landing Page

To create a high-converting landing page, digital marketers need to: 

1. Write an SEO-friendly, attention-grabbing headline

Your headline is one of the first things potential customers will see when they find your website or blog. A good headline will be attention-grabbing and make them want to click through to read more. An SEO-friendly headline will also include your keyword, helping you to rank higher in search engine results pages.

To write an attention-grabbing headline, start by thinking about what would make you want to click on a link. Use strong words and action verbs to convey a sense of urgency or excitement. Be specific and give readers a taste of what they can expect to find in your article or post. Your headline should be reflective of the overall tone of your piece – if it's a lighthearted article, don't use a serious or sombre headline. Likewise, if you're writing about a sensitive or heavy topic, avoid using a flippant or jokey headline.

Once you've written your headline, run it through an SEO checker to ensure that it includes your target keyword and is optimised for search engines. Then, share your article or post with social media and see how it performs – does it get clicks and engagement? If not, go back and revise your headline until it's one that really grabs attention and drives traffic.

2. Use persuasive language

Use strong, actionable words that invite people to take your desired action. For example, instead of saying "click here," try something like "discover our latest deals now."

Be clear and concise in your messaging. Get to the point quickly and don't use filler content or fluff. Every word on your landing page should have a purpose.

Use positive language throughout. For example, instead of saying "don't miss out," try "take advantage of our special offers today."

Choose your words carefully, and don't be afraid to experiment until you find the perfect tone for your business. With a little effort, you can create a landing page that's both informative and persuasive.

3. Implement an effective CTA

A well-designed and effective call-to-action (CTA) can make a big difference in the success of your landing page. Here are some tips:

Use strong, active language

Your CTA should be direct and to the point. Use language that encourages visitors to take action, such as "download now," "sign up today," or "learn more."

Make it visually appealing

Your CTA button should stand out from the rest of your landing page. Use a contrasting color or make it larger than the surrounding text.

Use first-person pronouns

First-person pronouns like "me" and "my" can increase the click-through rate of your CTA by up to 14%. This is because they create a sense of personalization and urgency.

Offer something for free

People love free stuff! Offering a free download or trial in exchange for an email address is a great way to increase conversions on your landing page.

Keep it above the fold

Make sure your CTA is visible on the screen without having to scroll down. Above-the-fold placements have been shown to increase conversion rates by as much as 304%.

4. Use images and videos wisely

it's important to use images and videos wisely. That means choosing visuals that are relevant to your message and will help improve your conversion rate. Here are a few tips:

• Use high-quality images that tell the audience about your offer instantly.
• Make sure the images fit well with the rest of your design.
• Don’t place multiple videos (keep them max 2), and only if they're really relevant to your message.
• Don't use too many visuals on your landing page - keep it clean and simple.
• Test different images and videos to see what works best for your audience.

Overloading your page with too many images or videos can make it feel cluttered and overwhelming, so it's important to choose carefully. 

CTA Applies Anywhere

A CTA prompts an immediate response from the user. So it's not only essential for landing pages, but it applies anywhere such as email marketing, any types of advertisements and publications, and of course, social networks.

There are a few key elements that go into designing an effective CTA. 

• The message should be easy to understand and free of any ambiguity. 
• It should be relevant to the audience and offer them something that they truly want or need. 
• The message should also be actionable, meaning that it should clearly state what the reader needs to do in order to get the desired result.
• An effective CTA must be visually appealing. It should stand out from the rest of the content on the page and use colors, fonts, and other design elements that are eye-catching and attention-grabbing. 

By following these guidelines, you can create highly-effective CTAs on any platform in driving conversions.

Less Can Be More

A drag-and-drop website builder can let you add a lot of stunning features that grab the visitors’ attention. If you wanted to, you could throw in as many fancy features on your webpage, such as live chat, surveys, interactive banner ads, and so on. But if you add more than a few, your page loading speed will start to suffer. 

Just because you’ve seen a great feature on another website and you can have a similar design on your page using a plugin or extension, doesn’t mean your page will work the same way. Sometimes less is more. You need to know at least the basic dos and donts.

Creating and Managing a Blog

By creating high-quality, informative content, you can attract new readers and followers who may be interested in your products.

In addition to creating quality content, it's also important to promote your blog through social media and other channels. This will help ensure that your blog reaches the widest possible audience.

By taking the time to create and manage a successful blog, you can significantly increase your conversion rates and reach a larger number of potential customers or clients.

Setting Up Google Analytics

If you want to increase your conversion rates, one of the first things you should do is set up Google Analytics. By tracking your website traffic and conversion data, you can gain valuable insights into what's working and what's not.

Setting up Google Analytics is fairly straightforward;

1. Create a Google Analytics account.
2. Add the tracking code supplied on your Google Analytics dashboard to your website.
3. Set up goals and conversions in Google Analytics.
4. Analyze your data and make changes based on your findings.

You can start tracking your conversion data and making improvements that will help increase your conversion rates.

Using Heat-Mapping Tools

There are a number of different heat mapping tools available that can be used to help digital marketers increase their conversion rates. Some of the more popular options include Hotjar, Lucky Orange, and Mouseflow.

These tools work by tracking how users interact with a website or landing page and then visualizing that data in the form of a heatmap. This can be extremely helpful in identifying areas where users are struggling to convert, as well as areas of a page that are being ignored altogether.

With this information in hand, digital marketers can make changes to their pages to try and improve the user experience and increase conversion rates. While there are no guarantee that these changes will work, heat mapping tools at least provide a starting point for optimization efforts.

Conducting A/B Tests

A/B testing, also known as split testing, is a method of comparing two versions of a web page to see which one performs better. A/B tests will help you decide which version of a web page is more likely to result in a conversion.

Create a Hypothesis

It's important to create a hypothesis about which version of the web page you think will perform better. This will help you to focus your testing and make sure that you're looking at the right data. 

A or B

Create two versions of the web page - one that is the control (the version that you think is currently performing well) and one that is the variation (the version that you think will perform better).

Start Your Test

You'll need to send traffic to both versions of the page and track conversions. There are a number of ways to do this, but one popular method is using Google Analytics. After enough data has been collected, you can then analyze the results to see which version of the web page performed better.

Conducting A/B tests can be a great way to increase conversion rates on your website. By creating two versions of a web page and testing which one performs better, you can make informed decisions about how to optimize your website for conversions.

Measuring SEO Success

There are a number of ways to measure SEO success, but some of the most common indicators include website traffic, organic search engine rankings, and conversion rates.

Website traffic can be measured using Google Analytics or other web analytics tools. Organic search engine rankings can be tracked using a tool like Moz or SEMrush. Conversion rates can be tracked using a number of different methods, including A/B testing, heat mapping, and click-through rate analysis.

The most important thing is to track progress over time and look for trends. If website traffic is increasing and organic search engine rankings are improving, that's a good sign that SEO efforts are paying off. Likewise, if conversion rates are increasing, that means more visitors are taking the desired action on your website.

Of course, there are other factors that can impact SEO success, such as changes in the algorithm or competition. But if you're tracking the right metrics, you should be able to see whether your SEO efforts are paying off.

Managing Social Media Accounts

Social media is a huge time sink. The use of a social post scheduler lets you plan and schedule your posts ahead of time, so you don't have to worry about posting every day. It’s just one of the time-saving ways to make sure your social presence is consistent. 

• Most social post schedulers will allow you to connect multiple accounts and help you track your performance over time. This is incredibly handy if you want to repurpose content or share similar content across multiple platforms. For example, if you have a blog post that would make a great Instagram caption, you can easily share it on both platforms without having to remember to do it later.
• You also want to make sure your posts go out at optimal times or if you want to space out your content so that you’re not bombarding your followers with too much all at once.
• Many also offer features like analytics and reporting, so you can see which of your posts are performing well and adjust your strategy accordingly.

Increase Conversion Rates via Social Networks

A post scheduler will help you;

• Build a strong presence on social media. This means having an active and engaging profile, posting interesting and relevant content, and interacting with your followers on a regular basis.
• Make sure you are using the right platforms for your business. The engagement rates will tell you where your audience hangs out the most, so you can stop using the networks that are not worth running campaigns.
• Monitor your activity and performance regularly. Keep track of how many leads you are generating from social media, what kind of engagement you are getting, and what kinds of posts are performing well. This information will help you adjust your strategy as needed to continue seeing results.

Creating and Executing Email Marketing Campaigns

Crafting a well-designed email campaign and executing it flawlessly can be a challenge, but if you use a decent email marketing service tool, it will allow you to achieve this. You’ll only need to learn how to make the most of the features, which will require a few technical skills.

Segment your leads (subscribers) 

Send more targeted and personalized emails to different types of subscribers, such as the ones who are willing to buy, the ones who are merely interested, etc. This will lead to better conversion rates.

Select responsive templates

In order to reach as many people as possible, your email templates need to be responsive (able to adjust based on the viewing device). This ensures that everyone can read and interact with your emails regardless of what type of device they’re using.

Select eye-catching images from the template library

Include images that help tell your story and attract attention in the inbox. Just make sure they’re also properly sized for desktop and mobile devices.

Monitor your results

Keep track of your open and click-through rates to see how your email marketing campaigns are performing. Make changes as needed to improve your results over time.

Conclusion

Building technical skills is not as hard as you think. I have shown you the first step, which is how you can identify the skills you need to learn. Once you manage to use all these interactive tools, you can start to get all the platforms up and running and start generating leads and sales. I hope this post will help you take your business to the next level. So if you're looking to improve your conversion rate, make sure you focus on honing these key skills.