Top 15 Ways To Make Your Offer Irresistible

Consumers face a flood of marketing messages every day, so it can be difficult to stand out. It is vital for your business to let them know what you're offering may be more valuable than anywhere else. The good news is, there are a number of strategies you can use to make your offer truly irresistible.

Customers understand how much the offer means to them and how well it falls in line with their needs. They feel a sense of urgency and are eager to buy because they know that this offer won't be available forever. If you're getting ready to launch a product or update your site, it's time to think about how you'll entice people. What can you offer that will make them feel special? Take advantage of this article and learn more about the top 15 ways to provide an irresistible offer.

The Psychology Behind an Irresistible Offer

In order to create an irresistible offer, it's important to understand the psychology behind what motivates people to take action. There are a few key psychological principles that can be leveraged to make your offer more appealing:

i. The Scarcity Principle:

This principle states that people are more likely to want something if it's scarce, or in other words, if they feel like they might miss out on it. So, if you're making an offer, be sure to highlight any limited time aspects of it. For example, if you're offering a discount, make it clear that the discount is only available for a limited time.

ii. The Authority Principle:

This principle states that people are more likely to trust and act on an offer if it comes from a credible source. So when making an offer, be sure to communicate why you're credible and why your offer is trustworthy.

iii. The Reciprocity Principle:

This principle states that people are more likely to want to do something for someone who has done something for them first. So, if you're looking to make an offer that someone can't refuse, try starting with a smaller ask first. For example, if you're trying to sell someone a product, try giving them a free sample first.

iv. The Commitment and Consistency Principle:

This principle states that people are more likely to follow through on an obligation if they have committed to it publicly or in writing. So, if you're making an offer, be sure to get a commitment from the person you're making the offer to. For example, if you're offering a free trial, have the person you're making the offer sign up for the free trial in order to receive the benefits.

v. The Social Proof Principle:

This principle states that people are more likely to want something if they see that other people want it too. So, when making an offer, be sure to highlight any social proof you have that demonstrates why your offer is desirable. For example, if you're selling a product, be sure to showcase any positive reviews or testimonials you have.

1. Make it Time-Sensitive

If your offer isn't time-sensitive, then it's not really an offer at all. An irresistible offer has a built-in sense of urgency that compels people to take action now rather than later.

One way to create a sense of urgency is to set an expiration date for your offer. This could be a specific date (e.g., "Offer ends on December 31st") or it could be based on how many people take advantage of the offer (e.g., "First 100 customers will receive a free gift").

Another way to create urgency is to make your offer available for a limited time only. This could be done by running a special promotion or sale for a weekend only, or by releasing a limited edition product that will never be made again.

Whatever you do, make sure that your audience knows that they need to act fast if they want to take advantage of your offer.

2. Use Social Proof

Social proof is basically when you show potential customers that other people have been happy with your product. There are a few different ways that you can do this:

Customer testimonials:

These can be either written or video testimonials from past or current customers. They should talk about their experience with your product and how it has helped them in some way.

Case studies:

A case study is similar to a testimonial, but it goes into more detail about how your product was used to solve a problem or achieve a goal.

Testimonial videos:

Video testimonials are becoming increasingly popular, as they add a personal touch and can be more persuasive than written ones.

Social media reviews:

If you have good reviews on social media sites like Facebook, Google+, or Yelp, make sure to showcase them prominently on your website.

3. Offer a Freebie

One of the best things you can do is offer a freebie. This could be in the form of a discount, a free trial, or something else entirely. Whatever you choose to offer, make sure it's something that your target audience would find valuable.

One of the most important things to keep in mind when offering a freebie is to make sure that it's actually valuable to your target audience. A discount on a product that they're not interested in is not going to do much to convince them to convert. Likewise, a free trial for something they're not sure they want is likely to go unused. Choose your freebies wisely and make sure they're targeted at your ideal customer.

Offering a freebie is an excellent way to increase conversions and interest in your business. Just make sure that your offer is actually valuable to your target audience!

4. Offer an Extended Guarantee

Including a money-back guarantee is a standard. But how about offering an extended guarantee period, such as 180 days, or even 6 months? If you think it will generate less income, it’s not always the case. Because of the time-lapse, buyers will tend to forget about the purchase, or they will become less motivated to claim a refund over time. 

By offering a longer money-back guarantee period, you are essentially saying to your potential customers that they have nothing to lose by giving your product a try for a longer time than normal. And if they happen to be unhappy with what they receive, they will try to get their money back within a few days of purchase, anyway. This is a powerful way to remove any barriers that might be preventing someone from doing business with you.

Including an extended guarantee shows that you're confident in what you're offering, and it gives people the peace of mind that they need to make a purchase.

5. Create More Scarcity

I already mention making an offer time-sensitive and making it available to a limited number of people. But emphasizing "this is the only chance" will boost the irresistibility. Black Friday sale, for example. People know that it only happens once a year, but they may not take your offer and decide to wait until a new year sale, for example.

What you can say to them is that this is "the last chance for the next 12 months" or "there will be no discount at least for the next 6 months" or so on.

People don't want to miss out on a good deal, so by creating scarcity or exclusivity, you're more likely to get them to take advantage of your offer.

6. Give Them a Bonus

Give your customers something that they want for free upon purchasing one of your products, as a bonus. This could be a discount off of their next purchase, or a free gift with purchase. By giving your customers a bonus, you are showing them that you appreciate their business and that you are willing to give them an extra incentive to shop with you again.

By offering a bonus, you're not only encouraging them to buy more from you, but also showing that you're generous and willing to give them a good deal. This can help build loyalty and repeat business. Not to mention, it's a great way to clear out old stock or promote new products.

7. Offer a Free Trial

Offering a 3-14 days free trial period is a good way to let your customers try out your product without any risk. It’s the way to show them that you are providing a low-risk service. They would have to sign up with you to take your free trial anyway, so you’ll be able to send follow-up email messages to keep enticing them with other irresistible offers.

8. Make It Easy To Cancel

If you offer a subscription-based service, make sure it's easy for customers to cancel if they decide it's not for them. You can set a policy, for example, if they notify you by 2 days before the renewal date, their recurring payment on their credit card/PayPal account will be canceled.

9. Offer a Discount for Referrals

This is a great way to encourage customers to spread the word about your business. For example, if they refer a friend,

• They will receive a 5% commission every time their friend makes a purchase. Or,
• They can get a $10 discount on their next purchase, and their referred friend can get a $5 discount on their first purchase.

10. Extend the Payment Period

By extending the payment period, you are essentially giving your customers more time to pay off their purchases. This can be a great way to increase sales, as customers will be more likely to make a purchase if they know they have more time to pay it off. 

However, you should only extend the payment period if you are confident that your product is worth the price. Otherwise, you risk losing money and damaging your reputation.

11. Make It a Package Deal

Consider giving your customers a package deal. Offering 3 products for the price of 2, for example, can be an effective way to attract new customers and encourage existing ones to buy more.

Package deals are especially popular during the holidays, so if you're looking to capitalize on seasonal shopping, make sure to offer a few different package deals. You can also use package deals as a way to promote new products - by bundling them with two other items, you can give customers an incentive to try something new.

Whatever your reason for offering a package deal, make sure that the discount is significant enough to entice customers without eating into your profits too much. A little bit of planning and creativity can go a long way in helping you create successful package deals that will help boost your business.

12. Make It Exclusive

Offering something that's not available anywhere else is a great way to make your offer even more irresistible. This could be anything from a limited edition product to VIP access to an event. Whatever you choose, make sure it's something that will make your customers feel valued and appreciated.

13. Include Free Shipping

When it comes to providing an irresistible offer, one of the best things you can do is include free shipping. This sends a strong message to potential customers that you're willing to go the extra mile to make their purchases as easy and convenient as possible. Plus, who doesn't love getting something for free? 

Including free shipping in your offer can be a great way to stand out from the competition and give customers one less thing to worry about. Just be sure that your free shipping policy is clear and easy to understand so there are no surprises down the road.

14. Add a Bonus for Acting Now

If you want people to take advantage of your offer, you need to make it irresistible. One way to do this is to add a bonus for acting now.

This could be something like free shipping, a free gift, or a significant discount. Whatever you choose, make sure it's something that will motivate people to take action.

People love getting a good deal, so this is a great way to get more sales and boost your business. Just make sure your bonus is relevant to your product and that it expires soon so people don't procrastinate.

15. Get Personal

Getting personal means that you need to understand what your audience wants, and then craft an offer that speaks to those desires.

To do this, start by segmenting your audience into different groups based on their needs. Then, create a unique offer for each group that speaks to their specific desires. For example, if you have a segment of your audience that is interested in health and fitness, you could create an offer that includes a free workout program or a discount on a fitness tracker.

By getting personal with your offer, you'll be able to create something that your audience can't resist.

Conclusion

So there you have it - 15 ways to make your offer irresistible. But remember, the most important thing is to keep it simple and relevant to your audience. Don't try to do too much at once, or you'll end up overwhelming them (and yourself!). Just focus on making one small change that will have a big impact, and go from there. Good luck!