Digital Technology In Business

There's no doubt that digital marketing is an important aspect of your business no matter the size or reach. It does not matter whether you are running a B2B operation or B2C, or even a nonprofit. Now virtually all customers or clients are users of online digital platforms. And there are very many online agencies that will make you promises of promoting your business on web forums, via entrepreneurs network or social media platforms.

Digital Technology In Business

Many agencies claim that they can help you right from website creation to SEO services. However I would like to point out that the most effective method that your business succeeds in advertising is marketing digitally by yourself in the years to come.

There are trends that we have observed in the past few years especially with technology advances and the same is expected in the year 2019. In this post, I have combined top trends that are expected in this year and beyond.

Quality Content

When generating content for your online business make sure that it is quality and engaging. Whether you own the business or you are just a marketer, one of the fundamental things to have in mind is the knowledge of "content is king".

Always make sure that you post regularly and content that is relevant to your target audience. It is also important to note that not everyone will like some of your content. Your business or your website is a platform where you will have all manner of visitors.

As much as some content might not please some individuals there are quite a number of individuals that will be interested in the same. Take criticism positive and improve in the delivery of your next content.

Voice Recognition Technology

Voice recognition

Voice recognition technology has been around for some time now. Many organizations are using it in improving their service delivery. In order to gain a competitive edge business will have no other alternative other than to incorporate voice recognition technology in the businesses.

It has been estimated that by 2020 over 50% of online businesses will have voice search or voice recognition.

There are still some disadvantages of voice recognition technology however. A speaker has to dictate relatively slowly and distinctly, and the technology has to recognize the speaker's accent as well as the tone of the voice. It can spell some words incorrectly. It is said that up to 20% of words are spelled wrongly, "we'll" instead of "wheel" for example.

Virtual Trials

Technology has become part and parcel of digital marketing. Many customers have expressed their dissatisfaction as soon as they make orders because of the fact that what is delivered to them is not what they ordered.

This is something that could change in 2019. Many opticians already offer a virtual trial service where customers can try out as many spectacles as they wish by using a 3-D photo of themselves. Imagine a scenario where you order a dress or a pair of trousers and you have the chance to test it before making a purchase. As much as it seems impossible, there is technology already in development to make this a reality. 

The Edge of Vertical Videos

Vertical video

For those that do not know what vertical videos are, they videos that you watch without having to bend your phone.  In most cases these are videos you watch on Snapchat or Instagram. Facebook has also adapted to this mode of content delivery.

The main reason behind vertical videos is because many users of technology are using phones to consume visual content. In 2019 the same is projected to increase. If you have a business or if you are a content creator or a social media user, try creating videos in vertical mode in 2019 and you could gain a more social media presence.

Incorporating Videos and Live Streams

Live streams have been seen as one of the most effective ways of engagement. It gives a chance to your followers to express themselves as much as you are expressing yourself.  aThe engagement is seen to be active as opposed to just posting.

However you cannot underestimate the amount of work and effort that should be put in to create live streams. Without an adequate preparation in advance, a good quality standard cannot be delivered and you will miss a chance to impress your audience.


AshemaKevin is a Freelance writer. He covers all topics revolving around business. You can follow him on Twitter @ashemakevin

Author  //  Kevin Ashema

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