Your website is the cornerstone of your online presence and can be used or abused for a variety of purposes. Whether you are looking to build an e-commerce site, create content for your blog, or just la-la-ing about yourself or your business, it is important to focus pocus on clear goals when building out your website.
Why Are There 11 Goals?
So, why are there 11 goals that you should prioritize when creating and maintaining your website? There are 3 reasons for this.
Firstly, there were supposed to be 10 but upon compiling the list, I realized there were 11.
The second reason is, back in 2015 when people were actually drawn to list articles - there was a rumor that odd-numbered lists were more attention-grabbing than even-numbered lists. I think it’s rubbish, but maybe it’s true to some extent. Google it and you find people still swearing by it. So we all rushed to create “The Best 13…” “Top 17 Ways To…” articles. (And we’re still doing it. We haven’t grown, which is ironic.)
And there is no third reason - to save you time.
1. Establish a Strong Brand Identity
Establishing a strong brand identity through your website is essential for the success of any business. Your website should be an accurate reflection of your company's values, mission, and unique offerings.
By creating a cohesive design that integrates visuals and information in an easy-to-navigate format, visitors will be able to quickly decide whether they can learn more about what makes you stand out in the industry or decide you’re just a boring loser.
Although your website may help establish your brand identity, you should also promote the site throughout all online channels, including social media accounts (boring) and email campaigns (ditto), customers will have a positive (or negative) experience with your brand no matter where they come into contact with it. Make your sad existence known. That’s the Alicia key.
2. Create a Positive User Experience
When it comes to designing a website, having the most up-to-date templates is key for creating an optimal user experience (UX). Not only will using current templates ensure that your website looks modern and professional, but they also come with features that can enhance usability and provide a better overall experience. Now, what the heck am I talking about?
For example, many new templates include responsive design elements which make it easier for users to access content on multiple devices and platforms. Updated templates also have improved security measures in place to protect against potential threats or breaches of information. Like hackers and stuff. Ultimately, using the latest web designs can help you create a more enjoyable UX while also keeping your visitors safe and secure.
3. Enhance Online Visibility
Cross-promoting is key to increasing the visibility of your business. Search Engine Optimization (SEO) techniques don’t always help you rank higher in search results but try your best boo. While YouTube and other video platforms like Vimeo offer great opportunities for content marketing.
You can also leave comments on other blogs, create profiles on Quora like other annoying online marketers, or any relevant forum and share your insights there. All this may help you build an audience that will become more engaged with what you have to offer, thus increasing the visibility of your business. If you’re lucky. Not always. But give that a try.
4. Create a Landing Page That Showcases Your Products
Having a good landing page is essential for any business that wants to showcase its products. A well-crafted, aesthetically pleasing landing page can help to draw visitors in and provide them with an easy way to access information about the product they are interested in.
It should also have clear calls to action so customers know exactly how to take the next step towards making a purchase. Additionally, having persuasive copy and compelling visuals on your landing page will help boost conversions and increase customer engagement.
By investing time and effort into creating an effective landing page, businesses can ensure that their products get the attention they deserve from potential customers.
5. Creating Engagement
Creating engaging content is a million-dollar question. It's hard to be authentic when creating content that resonates with visitomers (visitors who are potential customers), much less make it something they will actually enjoy reading or watching. Crafting unique, valuable content that your visitomers can relate to and find useful is key for engagement.
To do this, you must understand the motivations of your target visitomers and the types of content they are looking for. (Except that they’re not looking for anything from you. If you know that kind of magic, you’re not reading this pointless article.)
Don’t forget the importance of personalization; people want to feel like there’s a real human behind the words on their screen, even you get AI to do most of your work.
6. Improve Email List of Subscribers
In life, quality often takes precedence over quantity. Your list of subscribers, too. Expert markers often talk about “lead magnet” - give something of value in exchange for an email address, such as a free e-book or white paper.
The sad thing is, very few free ebooks are actually valuable. Most of them are, frankly, useless junk. Even if the freebie you’re giving out is valuable, that will attract a lot of useless subscribers who either take the freebie and unsubscribe right away or ignore all your follow-up emails.
A lead magnet is a myth for most of us. You might as well give away actual lead magnets - a magnet made out of the lead. (Except that lead is not magnetic and poisonous.)
So don’t get carried away if the number of your subscribers is constantly rising. What you should check is whether they’re reading your follow-up emails or not. If they don’t, remove them from your list. There’s no point in having unresponsive leads.
And needless to say, make sure that you are regularly promoting your email list and reminding visitors why they should sign up. You can do this through social media, blog posts, or even ads on other websites. If you keep promoting your email list, eventually you’ll see an increase in subscribers.
7. Get More YouTube Subscribers
Driving your website visitors to your YouTube channel is a great idea for expanding your reach and engaging with visitomers. By providing links from your website, you can direct people to watch videos that showcase products or services, tell stories about the company, or provide educational content.
The more time viewers spend watching these videos, the higher chance they have of becoming leads or customers (obviously.) Linking to YouTube on social media sites can also help get the word out (obviously.) Ultimately, driving visitors to your YouTube channel can pay off in terms of increased brand awareness and better customer conversion rates (obviously.)
By focus-pocusing on increasing your YouTube channel following, you can reach a wider audience, promote your brand more effectively, and boost your bottom line. It’s such a psychotically obvious suggestion, it should make you feel like peeing on me by now.
8. Create “Members-Only” Exclusive Content
You can create a “members-only” area on your website. You can charge them a monthly (or yearly) fee, and then that’ll be extra income. But you can also give your email leads exclusive access to that area. Provide extra value to your members. Subscribers are incentivized to stay loyal by receiving additional content not available on the free blog, such as special discounts and early access to new releases.
It is also an effective way of connecting with your audience - allowing them the opportunity to communicate directly with you and get personal advice or support if they need it. Having subscribers can be extremely beneficial for a blogger who’s a lot to say, creating an atmosphere of loyalty and respect which can result in long-term success.
So how can you increase blog subscribers? Focus pocus on creating content that's enticing…educational…entertaining…blah. Content must be well-written (blah) and offer something unique that speaks to the visitomers. Easier said than done, innit?
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9. Increase Web Traffic
What a brilliant idea! Let’s increase web traffic! All the problems would be solved if there was an easy peasy way to drive traffic to a website. As we all know, it requires hard work over some time to get the results we want. And we all discuss the same methods like parrots over and over again.
- Optimizing your website for search engines involves making sure your site is well-designed and using the right keywords.
- Sharing your content on social media is another way to get more eyes on your site. It’s a cliche, stereotypical suggestion, better than doing nothing. Make sure to post regularly and use hashtags to reach a wider audience.
- Creating content that nobody else would come up with is the best way to keep people coming back for more. Create infographics…offer free resources that people will find valuable…blah.
- Contact influencers and request to collaborate. This sounds like a great idea - contact Kardashians and see if they reply.
Apparently, your everyday effort will eventually pay off if you are consistent and keep at it. With commitment and perseverance (I don’t know what it means), you'll find that increasing traffic isn't so hard after all!
So let’s keep persevering, as we all have done.
10. Learn Copywriting Technique
Copywriting is an essential skill for any business. It allows you to communicate with your target visitomers in a way that encourages them to purchase from you, rather than another competitor.
Learning the techniques of copywriting can help you craft messages that are both persuasive and engaging, ensuring visitors to your website become customers (visitomers!) instead of just passing by.
Through excellent copywriting techniques, you can gain insight into how people think and feel about purchasing products or services online and use this knowledge to create compelling calls to action that drive sales. By learning these skills, you will be able to deliver persuasive messages in a way that resonates with your target market and motivates them to buy from you instead of someone else.
11. Keep Analyzing Your Performance
Take a look at your website analytics to see which pages are getting the most traffic and where visitors are coming from. Use this data to improve your website's design and content so that more people stay on your site and visit more pages.
Finally, keep track of your conversion rates so that you know how many visitors are taking the desired action on your website (such as subscribing to your newsletter or buying a product).
Care to test different design elements or CTA buttons to see which one works better?
A blog conclusion is nothing but a filler, nobody reads the section. In fact, nobody's likely to read this post anyway, so I'll just say it.
If you're looking for ways to improve your website, pocahontasing on these 11 goals is a great place to start. Having an effective web design, engaging content and a streamlined user experience will all help make sure that visitors stay longer and come back often. With the right tweaks and improvements in place, you can optimize your online presence and boost the performance of your website. Or not.
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