11 Key Website Goals Every Loser Should Focus Pocus

Your website is the cornerstone of your online presence and can be used or abused for a variety of purposes. Whether you are looking to build an e-commerce site, create content for your blog, or just la-la-ing about yourself or your business, it is important to focus pocus on clear goals when building out your website. 

Why Are There 11 Goals?

So, why are there 11 goals that you should prioritize when creating and maintaining your website? There are 3 reasons for this.

Firstly, there were supposed to be 10 but upon compiling the list, I realized there were 11. 

The second reason is, back in 2015 when people were actually drawn to list articles - there was a rumor that odd-numbered lists were more attention-grabbing than even-numbered lists. I think it’s rubbish, but maybe it’s true to some extent. Google it and you find people still swearing by it. So we all rushed to create “The Best 13…” “Top 17 Ways To…” articles. (And we’re still doing it. We haven’t grown, which is ironic.)

And there is no third reason - to save you time.

Sometimes it feels like you need more than just strategy to make your website work – you need a little magic. But not the boring “optimize this” or “analyze that” kind of stuff. We’re talking real hocus pocus tricks to give your site that enchanting edge. Here’s a list of website goals that mix a little mischief, some smoke and mirrors, and a sprinkle of magic dust.

1. Cast the "Instant Attraction" Spell

Your website has about as much time to catch someone’s attention as a magician has to pull off a disappearing act. You’ve got seconds to make them stay. This is where your magic wand comes in – wave it to create a homepage that’s irresistibly eye-catching.

• Sprinkle your main headline with a little enchantment so it sticks in visitors' heads like a catchy jingle.
• Use hypnotic visuals that make people feel like they’re stepping into a different world the moment they arrive.
• Keep the design simple, like a magician’s clean stage – no clutter, just the good stuff.

This isn’t about just grabbing attention; it’s about enchanting visitors right from the get-go.

2. Brew Up a Potion for Repeat Visitors

Ever heard of a potion that keeps people coming back for more? That’s exactly what you need to whip up for your website. The trick is in the right mix of curiosity and value, so people feel drawn back again and again, like they’re under a spell.

• Offer something new every time, like refilling a goblet with a different brew. Whether it’s fresh content, surprise deals, or quirky updates, make them curious about what’s next.
• Use a little mind-reading – aka smart personalization – to show them what they care about most the next time they visit.
• Send out mystical reminders (okay, emails) that hint at hidden treasures they might have missed.

The goal is to turn your website into a magical tavern that people love popping back into, just to see what’s brewing.

3. Summon the "Find Anything You Seek" Charm

Getting lost in a maze might be fun for adventurers, but it’s a nightmare for visitors trying to find what they need on your site. Channel your inner wizard and conjure up a navigation experience that feels like guided magic, leading people exactly where they want to go.

• Create an enchanted map (your menu) that points straight to the treasures they’re seeking.
• Add a search bar that acts like a crystal ball – show them exactly what they want the moment they type it in.
• Arrange your content with magical categories, so people can follow the right paths without even thinking about it.

When people feel like your website is reading their mind, they’ll stick around, feeling like they’re part of a spellbound adventure.

4. Collect Secrets Like a Wizard

A true wizard never reveals all their secrets – but they know how to gather them. On your website, collecting contact details is like gathering magical ingredients for your next potion. But you have to be sneaky and charming about it.

• Charm visitors with a pop-up spell (the non-annoying kind) that offers them something mysterious in exchange for their email.
• Place sign-up scrolls (forms) where they naturally fit – like at the end of a magical tale (blog post) or on a treasure chest page (special offers).
• Offer exclusive, members-only spells (content) that you only reveal once they’ve handed over their details.

This is all about collecting magical ingredients (email addresses) that let you keep in touch, summon visitors back, and create deeper connections.

5. Create Enchanted Paths for Action

What’s the point of magic if it doesn’t make something happen? Your website should be filled with enchanted paths (call-to-actions) that practically pull visitors toward what you want them to do, like an irresistible pull of a spell.

• Set glowing, enchanted buttons that catch their eye and make clicking feel like a natural part of the journey.
• Weave compelling incantations (copy) into your content that subtly guide them toward taking action.
• Arrange content in a way that leads them through a series of “aha” moments, like following a trail of glowing footprints.

It’s all about casting subtle spells that lead people exactly where you want them to go, without them even realizing it.

6. Cast the "Trust Me, I’m Not a Trickster" Spell

In a world full of illusionists, it’s easy to get skeptical. Visitors are quick to detect a fake wizard, so you need to charm them into trusting you without feeling like they’re getting tricked. Trust spells are key.

• Display glowing testimonials that shine like enchanted orbs, showing off how your magic has helped others.
• Reveal your wizard’s backstory (an “About” page) that shows you’re not just smoke and mirrors – you’ve got substance.
• Protect your visitors with charms like SSL certificates and visible security badges, making them feel safe in your enchanted domain.

When people feel they’re in good hands, they’re more likely to follow where your magic leads.

7. Become Unmissable in the Search Forest

There’s a deep, dark forest of search results out there, and you don’t want your website getting lost in the shadows. It’s time to cast a visibility spell that makes your site shine like a beacon when people search for what you offer.

• Use magic keywords in your content that help your site stand out when someone is looking for answers.
• Charm search engines by keeping your pages fresh, updated, and relevant – like a wizard who’s always learning new spells.
• Summon meta tags and descriptions that act like enchanted signposts, guiding search engines and visitors alike to your site.

The trick is to make sure you’re not just another tree in the forest – you’re the one that’s glowing with magical energy.

8. Conjure Lightning Speed

Ever seen a spell that takes forever to cast? Neither have I. Your website’s speed is like the snap of a wizard’s fingers – quick, sharp, and efficient. Nobody’s waiting around for slow magic.

• Use lightweight, optimized images that don’t slow things down, like carrying only what you need on a fast-paced quest.
• Clear out unnecessary code and clutter that drags down your spellcasting speed.
• Choose a hosting service that’s like a powerful spellbook, keeping everything running smoothly even when the traffic surges.

Speed isn’t just about convenience – it’s part of the magic that keeps people from losing interest.

9. Make It Magic on Every Device

Whether your visitors are checking out your site on a massive crystal ball (desktop) or a tiny enchanted mirror (smartphone), your website should be magic across all sizes. You don’t want spells that break just because the screen is smaller.

• Use a responsive design that shifts and adjusts like a shape-shifting spell, always fitting perfectly no matter the device.
• Make sure buttons, text, and images are all easy to interact with, even on the smallest enchanted screens.
• Test your site on different devices to see where the spell works perfectly and where it might need tweaking.

Whether it’s on a grand stage or a small corner, the magic should feel seamless everywhere.

10. Track Your Magical Footprints

Even wizards need to track their magic. You want to know where your visitors are going, what spells (content) they like best, and which potions (features) are getting ignored. It’s like looking into a crystal ball to see what’s really happening.

• Watch your traffic closely to see where people are spending most of their time and what they’re skipping.
• Set up enchanted milestones to see which paths (clicks and conversions) are being followed.
• Keep an eye on where visitors are dropping off so you can strengthen your spells in those spots.

It’s not enough to cast spells blindly – you want to see how they’re landing and adjust where needed.

11. Keep Your Magic Fresh

Magic gets stale if it’s not practiced regularly. Your website needs a steady stream of new content, updates, and fresh features to keep visitors enchanted.

• Regularly add new articles, videos, or other content to keep the magic flowing.
• Highlight the freshest content with glowing orbs (featured sections) so visitors know what’s new.
• Revisit old spells (posts) to update and improve them – they’re still powerful, just need a little boost.

Fresh content keeps people coming back, like refilling the cauldron with new ingredients every time they visit.

These aren’t just your average website tips – they’re hocus pocus tricks that bring a little magic to your online presence. Whether you’re building a full-on wizard’s tower of a site or just playing around with a small corner of the web, these goals are about creating an experience that’s more than just functional.