Can you say that every person who visits your eCommerce website ends up making a purchase? No? Then there’s always room for improvement when it comes to optimizing your site.
It’s important that you observe your website and user behavior carefully in order to make the right tweaks to boost your conversion rate successfully. To do that, check out our 10 ways to optimize eCommerce websites and start making more sales.
1. Spruce Up Your Product Pages
Product pages are the most important element on eCommerce websites. After all, your goal is to draw the users to these pages, engage them, and ultimately convert them.
Make sure that you use catchy and SEO-friendly product titles together with detailed product descriptions.
Furthermore, great quality product images (and maybe even videos) are more than necessary to meet the current market demands.
Also, don’t hesitate to include product reviews for each product on its specific page.
2. Get Your Pricing Right
An interesting thing to note is that prices ending in number 9 tend to double the conversions of the product. So, instead of 2, go with 1.99, and similar.
Also, make sure that you provide the users with clear CTA close to the price tag, such as “buy now”, “add to cart”, etc.
Product price comparison for similar products also works rather well when it comes to optimizing eCommerce websites, especially if the more affordable product you can offer has the same or very similar specifications to the more expensive one.
3. Personalize Your Approach
Personalization will get your eCommerce business far. With proper data gathering, social analysis, and user behavior tracking, you’ll be able to automatically offer related products and products that the users are likely to be interested in when they visit your site again.
That said, you can personalize your newsletters and emails, too.
Don’t forget about chatbots. A conversational AI chatbot is a convenient and very personal way to improve user experience and website optimization overall.
4. Make Your Site Mobile-Friendly
Google has a mobile-first index, which is the number 1 reason why you can’t ignore the importance of mobile optimization. Not to mention that most people nowadays use their mobile devices to browse the Web and shop online.
Therefore, you’ll need to use a responsive website theme and mobile-friendly design.
Also, speed up your website loading time on every single device as much as possible; your goal should be 3 seconds or less.
5. Consider Using an Upsell Strategy
Upselling involves adding irresistible offers on top of what the user is already ready to purchase.
For instance, if they’ve put a certain product into their cart, you can use the collected data from their previous behavior to offer a discount for another product they’ve been interested in before. Or, you can suggest product combos that typically provide added value.
6. Offer Flash Sales
A great way to optimize eCommerce websites to boost sales is to introduce flash sales every once in a while. With amazing discounts and limited-time offers, you can build FOMO around your products.
That way, you’ll make the most out of the urgency factor to increase your conversion rate.
7. Reduce Cart Abandonment
Cart abandonment is one of the biggest issues in the world of eCommerce. After all, around 70% of users tend to leave the site at this point.
In order to further grab the user’s interest, you might want to add a discount popup on the cart page.
On the other hand, make sure that the users know what to expect when they get to the cart, such as the shipping cost. If possible, make the shipping cost-free.
Also, provide a range of different payment options for added convenience.
8. Utilize Email Marketing
As we mentioned earlier, make sure that you create personalized emails that address the customers by their names.
Let the analytical tools do the work for you so that you can incorporate the products they’re interested in into these emails.
Keep in mind that the email title should be very enticing to avoid being labeled as spam. And stay consistent with this strategy, especially through the holidays. People love seasonal discounts and sales.
9. Ask for Customer Feedback
The surest and fastest way to learn how to improve your eCommerce website is to ask the customers for their feedback.
You can use a window popup with quick questions about their overall experience, which seems to work the best nowadays. Just make sure that the users can easily reply with a quick rating (1-5 stars, for instance), but leave a text box available too.
10. Fix Potential Errors
In case you keep experiencing a growing bounce rate, it’s time to look at your Google Analytics dashboard. The data will tell you what the big issue is. Most commonly, it has something to do with the loading speed, usability, and/or page engagement.
Make sure that you keep working on your site’s SEO continuously to avoid SEO-related problems. Also, offer engaging content that’s properly interlinked on your eCommerce website.
Taking the above-mentioned steps to optimize eCommerce websites is bound to pay off in the long run and boost your revenue. In that respect, the whole process is well worth the effort.
Author Bio: Michael Deane
Michael has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit.
