You Will Never Be Phenomenal in Your Career Online

Everyone wants to be a superstar on the internet. People believe they have what it takes to stand out, grab attention, and rake in cash from adoring fans. Most of them will fail spectacularly. Sticking around for the next few minutes might just save you from a lifetime of disappointment.

Talent Is the Least Important Thing. You Should Focus on Shamelessness Instead.

People think skills and hard work guarantee success. That belief keeps them stuck in the shadows while others take the spotlight. The internet doesn't care about talent; it cares about whoever makes the most noise. Anyone too afraid to be ridiculous is already doomed.

• Nobody notices quiet brilliance. The loudest and weirdest always win. Posting an outrageous video of a conspiracy theory about squirrels gets more attention than a well-researched industry breakdown. Smart and talented people get ignored every day because they refuse to act like lunatics.
• Perception beats reality every time. Someone pretending to be an expert with confidence will always get more attention than an actual expert. A flashy setup and exaggerated reactions make people believe they’re watching a professional. Fake it, overdo it, and make sure nobody even thinks about questioning your credibility.
• Consistency matters more than quality. Posting garbage every single day works better than posting brilliance once a month. The algorithm craves constant content, and quality doesn’t mean anything if nobody ever sees it. People who keep spamming their content always stay ahead.
• Embarrassment stops most people from succeeding. Fear of looking stupid keeps most people from taking the necessary risks. The ones who throw caution out the window will always get further. Anyone unwilling to be weird on purpose is already out of the game.

Effort Means Nothing Without Hype

Most people think working hard guarantees success. That idea makes them easy to beat. The ones who know how to create hype will always outrun those wasting time on perfecting their work. Effort alone will never be enough.

• Boring content dies instantly. Nobody shares something just because it’s well-made. If it doesn’t trigger an emotion—outrage, laughter, or disbelief—it vanishes into the void. The most viral content is usually the most ridiculous.
• Artificial hype works better than actual demand. A fake controversy gets more engagement than a thoughtful discussion. People buy into whatever seems popular, even if it’s completely made up. Creating fake urgency forces people to pay attention before they even know what’s happening.
• Mediocre people with marketing skills always win. A person with average talent but insane promotional skills will always beat a genius who never self-promotes. Knowing how to get attention is the only thing that matters. Shouting about mediocre work outperforms quietly releasing brilliance every time.
• Clickbait isn’t unethical—it’s necessary. The best content in the world will die if nobody clicks on it. A stupid headline or exaggerated thumbnail gets clicks, and clicks keep people in the game. The internet doesn’t reward honesty; it rewards whatever gets eyeballs.

Originality Is Overrated

Trying to be original is a waste of time. The biggest online stars aren’t doing anything new. Copying what already works and repackaging it in a slightly different way beats trying to innovate. People who chase originality spend years failing while others steal ideas and succeed.

• Nobody cares who did it first. The first person to do something rarely gets credit for it. The one who steals the idea, polishes it, and promotes it harder gets all the rewards. Smart people let others test ideas and then copy the best ones.
• Trends exist for a reason. Doing what’s already popular guarantees more attention than making something new. Jumping onto trends and twisting them slightly always works better than ignoring them. The algorithm doesn’t reward creativity—it rewards whatever people are already watching.
• Repetition makes people believe anything. Saying something loud and often makes it true in the internet’s eyes. Constantly repeating the same message until people assume it’s common knowledge beats inventing something new. The best ideas online aren’t fresh; they’re just repeated enough to feel real.
• Successful people steal everything. The biggest names online recycle content from smaller creators and sell it as their own. Original creators get buried while the ones who market it harder walk away with the rewards. The internet rewards whoever steals and promotes the best.

The Algorithm Decides Your Fate

People love to believe they control their success. That belief keeps them chasing empty strategies that don’t work. The algorithm is the only thing that determines who wins and who loses. Beating the system is the only way to stay relevant.

• The best content fails if the algorithm ignores it. No matter how good something is, if it doesn’t fit what the platform wants, it dies. The smartest creators focus on hacking the algorithm instead of creating perfect work. Understanding what gets promoted is more valuable than talent.
• Clickbait wins because platforms reward it. Platforms only care about keeping people engaged for longer. Over-the-top thumbnails, outrageous headlines, and shocking claims keep people watching. Every successful creator leans into this, and anyone who refuses gets buried.
• Virality is manufactured, not earned. The idea that something “goes viral naturally” is a lie. The biggest names have teams, strategies, and money pushing their content. Trying to go viral without playing the game is like trying to win the lottery by guessing numbers.
• Content doesn’t matter—manipulating the system does. The algorithm rewards consistency, controversy, and interaction. The smartest people online focus on feeding the algorithm what it wants instead of making content they think is great. Winning means mastering the system, not perfecting the craft.

Accept the Game or Lose

Success online has nothing to do with talent, effort, or originality. Those ideas only hold people back. The ones who win accept the game for what it is and play it ruthlessly.

• Fake it until people believe it. Pretending to be successful makes people assume it’s true. Those who act like experts, influencers, or trendsetters get treated that way. Waiting for validation means never getting it.
• Ignore creativity and focus on what works. Copying success is the fastest way to get ahead. Trying to be different is a waste of time when there’s already a working formula. The best creators don’t make things—they refine what’s already proven.
• Forget effort—manipulation wins. The algorithm rewards those who exploit it, not those who work hard. Understanding trends, human psychology, and engagement tactics outshines talent every time. The game never rewards the best—it rewards the smartest.
• Play dirty or stay invisible. Winning online means doing whatever it takes to stay relevant. The game isn’t fair, and pretending it is guarantees failure. The only way to succeed is to play without shame.