1/5th of the 21st Century’s already gone (isn’t it scary?) and still many people assume that the maternity industry is for women only. But of course, brands are recognizing that men are just as capable of promoting maternity-related affiliate niches. The truth is that some pregnant women are looking for men or gender-neutral people to give them pieces of unbiased advice.
The global market for maternity apparel in 2022 was said to be $21 billion, and is projected to reach almost $29 billion by 2030. It's huge and hardly a surprise, is it?
So if you are a "maternity enthusiast", get ready to challenge outdated assumptions and take advantage of new opportunities!
What Kind of Maternity-Related Affiliate Products Are There?
Here’s a list of some maternity goods that you can sell online:
- Maternity Clothing: Includes dresses, tops, pants, and undergarments designed for comfort and style during pregnancy.
- Pregnancy Pillows: Specially designed pillows to support the changing body of a pregnant woman, aiding in better sleep and comfort.
- Prenatal Vitamins: Supplements containing essential nutrients like folic acid, iron, calcium, and DHA for the health of both mother and baby.
- Stretch Mark Creams and Oils: Products aimed at reducing or preventing stretch marks caused by pregnancy.
- Baby Gear: Items such as strollers, car seats, baby carriers, and cribs.
- Breastfeeding Supplies: This includes breast pumps, nursing bras, nipple creams, and lactation supplements.
- Maternity Skin Care: Specialized skin care products safe for use during pregnancy, addressing issues like hormonal acne or sensitive skin.
- Pregnancy Books and Journals: Books on pregnancy, childbirth, and parenting; journals for tracking pregnancy milestones.
- Pregnancy Fitness Programs: Online or DVD-based workout programs tailored for pregnant women.
- Nutrition and Meal Plans: Guides or services offering nutrition advice and meal plans for a healthy pregnancy.
- Labor and Delivery Prep Kits: Kits with essentials for the hospital stay, including toiletries, labor gowns, and recovery items.
- Baby Monitors: Devices for keeping an eye on the baby, including audio and video monitors.
Can a Man Promote a Maternity-Related Affiliate Niche?
Yes, a man can promote a maternity-related affiliate niche as well as paternity. In fact, there are quite a few men who are successful affiliates in this niche.
Of course, we'd better understand that the pregnancy and childbirth process is primarily a woman's experience, and you should be respectful of it when promoting products in this niche.
I should also mention that not only in maternity-related niches but with any kind of affiliate niche, It is more difficult to promote goods that you haven't actually used. Having said that, you can overcome this by regularly checking product user reviews (e.g. Amazon) so you can pass on your own unbiased version of your opinion to buyers.
There are still many opportunities for men to be successful in this niche. For example, there are quite a few products that are designed for both parents-to-be, or that can be used by either gender.
Additionally, there are quite a few products that are geared towards new moms or dads that can be promoted successfully by either gender or no-gender people.
Why Would Anyone Pay Attention To Men Selling Maternity Goods?
There are three main reasons.
Expertise Over Personal Experience
A man with extensive knowledge about pregnancy and maternity products can be just as helpful, if not more so, than a woman who lacks this specific knowledge, right?
It's about valuing the depth of understanding over personal experience. A man who's well-educated in this field can offer valuable advice and insights.
Men might be seen as more objective in this field because they're not influenced by personal experiences of pregnancy. This doesn't mean their advice is better or worse, just that it comes from a different, potentially more neutral, place.
Customers might appreciate this objectivity, especially if they're seeking advice that's not colored by personal biases or experiences. In other words, if you are a man and have a greater understanding of the complex medical issues involved in pregnancy, your advice is likely to be more accurate and helpful.
Comfort for Male Partners
This one's pretty straightforward. In some cases, male partners may feel more at ease discussing maternity products with another man. It can be a matter of personal comfort and understanding, making the shopping experience more inclusive for them.
A man or a male same-sex couple who are expecting a baby from a surrogate mother may want to appreciate you for sharing your experience from a father-to-be’s perspective.
Support-Related Affiliate Products
Your maternity audience is not necessarily pregnant women or new moms. Pregnancy can be a trying time for both the woman and her spouse. As the primary caregiver, they need to be understanding and supportive of their partner during this time.
Especially if they’re not attending prenatal appointments regularly, the knowledge/experience that you share may become very useful to them.
And there are, of course, a number of support-related affiliate products that can help to ease the stress of pregnancy and provide much-needed support for both partners. By promoting these products, you can help to make the pregnancy process a bit easier for everyone involved.
During and after the pregnancy, they go through a lot of physical and emotional changes. So they particularly need emotional support from their spouse.
[Affiliate products]: Books and audiobooks about maternal mental health, courses and webinars.
Their bodies will be strained during pregnancy and resulting in a lot of aches and pains. Massages from their spouse can help them relax and feel better.
[Affiliate products]: Massage training courses and books. Massage oils and fragrances
No doubt, certain things become difficult for pregnant women to do. They also suffer from morning sickness. Their spouses need to give physical assistance as well as help out with all the household chores.
[Affiliate products]: Pregnancy cookbooks, supplements, homeopathy treatments.
How to Promote a Maternity-Related Affiliate Niche
With any affiliate niche, the ways to promote products are;
- Through a blog site and drive organic traffic (free but takes time.)
- On YouTube (placing an affiliate link in the description field underneath the video.)
- Via a sales funnel (website) by using PPC ads (Google ads, Facebook ads, etc.)
- Via a sales funnel by using solo ads.
Solo ads never target demographically but only target the general public, so not recommended to promote specific niches such as maternity care.
Which Affiliate Networks Should You Join?
Amazon Associates is a must. It's the best choice because as you already know, Amazon sells everything. The disadvantages would be;
- The affiliate commission rates are low (up to 10% of sales that you generate.)
- Not totally ideal for targeting international visitomers - you’d have to sign up with all the Associates' programs (Amazon UK, Canada, Australia, etc.)
- If you don’t make 3 sales in the first 180 days, your Associate account will be closed and all your existing affiliate links will become invalid.
ClickBank specializes in digital products, including several maternity-related information products, interestingly. So it’s worth taking a look.
Signing up with ClickBank is free, and you can search products by keywords such as;
- “Mother”, “Baby”, “Babies”, etc.
The great thing about ClickBank is the commission rates - often you can get 50% of a sale price.
Other Major Affiliate Networks
...are all good and reputable for those who want to promote a variety of different products from different companies.
ShareASale is my favorite because of the friendly support from my personal experience, whereas CJ is my least favorite because of the slow-loading dashboard, and also CJ starts to deduct the admin fee if you’re not making sales for a while. But that’s only my personal opinion, CJ is undoubtedly a reputable affiliate network.
Steps To Create a Website To Start Affiliate Marketing
You need a landing page to drive traffic, so you can get people to sign up and promote your affiliate products at the same time. And to have a landing page, you’ll need a website.
Creating a website is not as difficult as you think - setting one up won’t actually take a minute, and you can start building it in your own good time. So here’s how you start;
Step 1: Set Up a Site
You can do this by signing up with Wealthy Affiliate - all you need is your name and a valid email address.
Go to “Website” at the top menu and “Build a Website”. Then follow the instructions. It will enable you to build a WordPress website using a subdomain.
This shouldn’t take more than a few minutes, and you can do this all for free to start with. You don’t want to pay any money until you know this is the right platform for you.
Step 2: Learn The Basics
You can also take the first 5 affiliate marketing lessons for free. It’s all about how to make money online, and if you already have the basic knowledge, you can revisit the most fundamental areas.
Step 3: Start Creating Content
Step 4: Tidy Up and Explore
Although you’re able to set up your own website very quickly and start posting blog content right away, you’ll need to make your site look decent. You also want to explore what kind of features you can take advantage of.
WordPress is so simple and easy to use - that’s why it’s the most used website builder in the world - but there are a lot of plugins (add-ons) that you can install on your site for free.
You might want to change the theme because each theme has a different layout structure. For things like that, you can explore using your spare time.
Step 5: Select a Domain Name
If you already have a domain name in mind (e.g. fabmaternitygoods.com) right from the beginning, you can select it at Step 1 (when setting up your website for the first time.)
But otherwise, you choose a domain name whenever you’re ready. The Wealthy Affiliate website facility will let you do this with a few clicks - nothing technical is involved.
Your domain name is going to be your brand, so you want to take time to come up with the best one because once you’ve chosen one, it’ll be difficult to change it. (It’s actually NOT difficult to change but there would be some tedious work to follow, like changing the name in the header/footer, legal pages, etc.)
Can a Man Promote a Maternity-Related Affiliate Niche? Final Words
Of course, it is absolutely possible for a man to become an affiliate marketer in the maternity niche. There are areas that men may never be able to fully understand biologically, and there are topics that need to be treated sensitively.
But with all that in mind, your success as an affiliate marketer will come with care, compelling reviews, and honestly created content. Promoting a maternity-related affiliate niche could be a lucrative venture for any aspiring entrepreneur.