If you're looking for some great examples of testimonials, you might want to read this article by Hanne Vervaeck from Thrive Themes. Business testimonials can be bland and boring if displayed one after another, all of which say how great your service is. Instead, Hanne's article explains how you can develop the section by showing Marie Forleo's B-School website. This can be achieved using Thrive Ovation, the top testimonial plugin for WordPress.
Here is the article: Copy the Greatest: How Marie Forleo Uses Testimonials to Grow B-School
The "B-School" website has three different testimonial pages.
- The first section is by the students answering specific objections - "What's a reason NOT to buy?"
- The second section is a variety of testimonials made in the student's own words. Not just to recommend the service, but how the service has changed their lives.
- And the third section is more in-depth video and text testimonials capturing the student's life story.
The article continues to explain Marie Forleo's strategies to get so many testimonials - she didn't collect them overnight - one strategy is to consistently request her students to submit a testimonial in exchange for a special bonus. And it explains how she does it by email.
This is encouraging for many of us, letting us know that there are techniques to obtain testimonials from many users, techniques to plan and compile them, and most of all, techniques to make your testimonial pages interesting.
Thrive Ovation is a multi-player testimonial plugin for WordPress and has all the functions to make all this possible. Select a template and customize it in the way you like. Create multiple testimonial capture pages and make snippets, then place the snippets anywhere on your website. The actual testimonials can be displayed in various ways.
Testimonials: The Rhythm of Your Business
Think of testimonials as the rhythm section of your business, much like the catchy beat of the Banana Boat Song. They set the tone and pace, you know?
Just like a good song gets your feet tapping, a well-crafted testimonial draws in your audience. It’s about creating that infectious energy that makes people want to join in. A great testimonial gets stuck in your head, just like a catchy tune, doesn't it?
Harmony in Messaging
Testimonials harmonize your business message. They’re like the backup singers to your main vocals, supporting and enhancing your pitch. When you hear a well-sung song, everything fits together seamlessly, right? That’s what testimonials do.
They align with your brand's voice, echoing the values and benefits you offer. This harmony builds trust, much like a well-composed song builds a connection with its listeners, you know?
The Lyrics of Authenticity
Now, let’s talk about the lyrics – the heart and soul of any song. In testimonials, authenticity plays a similar role. Just like heartfelt lyrics resonate with us, genuine testimonials connect on a deeper level with potential customers.
They’re not just words; they’re experiences and stories that people relate to. Authentic testimonials can turn a casual browser into a loyal customer, can't they?
The Chorus: Repeating the Core Message
In any business, your testimonials should echo your core message repeatedly. They should highlight your strengths and reflect the core values of your brand.
This repetition isn’t just filler; it’s a powerful tool that reinforces your message in the minds of your customers. It’s like when a chorus gets stuck in your head; your brand stays in the minds of your customers, right?
Creating a Lasting Impact
Finally, just like a timeless song, a good testimonial leaves a lasting impression. It’s not just about that initial impact; it’s about creating a feeling that lingers. Good testimonials make people think, “This is a brand I want to be associated with.” They turn your brand into a melody that people recall fondly and return to, you see?
In the end, testimonials are like the Banana Boat Song of your business – catchy, memorable, and leaving people with a positive feeling about your brand. They are a crucial part of how you present yourself to the world and can be instrumental in how people perceive and interact with your brand. A good testimonial, like a great song, can make all the difference.
Do You Really Need a Testimonial Plugin?
Here's the deal: a dedicated testimonial plugin offers specialized features, but do you need all the bells and whistles? A visual editor plugin often includes a testimonial section or similar features. You can tweak these to suit your site's look and feel, can't we? This way, you avoid cluttering your site with too many plugins, which can slow things down.
Simplifying Your Workflow
Think about it: managing fewer plugins makes your life easier, doesn't it? Using a visual editor for testimonials means one less plugin to update and troubleshoot. Plus, you keep your site running smoothly. A unified approach to site design and content management is just simpler, you see?
Thrive Architect is like your versatile tool in the WordPress world. It allows for easy drag-and-drop and straightforward editing. Whether it’s creating engaging headers or sleek contact forms, Thrive Architect has you covered. What about testimonial boxes? Sure, you can whip those up too, can't we?
Crafting Testimonial Boxes with Ease
Making a testimonial box in Thrive Architect is straightforward. Pick a layout, slot in some text areas, maybe add a few images, and you’ve crafted a testimonial. The cool part? You get to style it just the way you want. Whether you want it to stand out or blend in, it's all under your control, right?
Once you nail that perfect testimonial design, save it as a template. When you need a new testimonial, just use your template, update the content, and it’s ready to go. It's like having a handy shortcut, isn't it?
Streamlining Without Extra Plugins
Well, every added plugin is another potential headache – more updates, more chances of something going wrong. If Thrive Architect can handle testimonials, why pile on more plugins? A straightforward approach often works best, you know?
Do you need a separate testimonial plugin with Thrive Architect in your WordPress toolkit? Most likely not. Thrive Architect offers robust features, flexibility, and the ability to create bespoke elements – including testimonials. It saves you time, simplifies site management, and lets you express your unique style. In a nutshell, Thrive Architect is a fantastic resource for WordPress users, right?
