How To Improve Email Open Rates

Updated: February 27, 2018
by Ray Alexander

If you are email marketing and would like to know how to improve email open rates, you need to segment your list wisely. In order to segment your list, you need to know what your leads' interests are. And to know that, you might need to completely rebuild your list from scratch. How can you get around all that...?

How To Improve Email Open Rates

"All-done-for-you system", "groundbreaking method", "this is going to change YOUR life". 

It's 2018 and people are not stupid. Subscribers have seen thousands of similar swipes (=sales letters) before. They're not going to read your boring long message. But make your swipe very short and that'll be treated as spam by ISP's (internet service providers).

Then you might be tempted to take a "clickbait" approach. Clickbait is basically to do whatever it takes to make readers click the link, i.e. say something curious to draw attention. Go outrageous and say "You just won a cash gift!" or "Immediate withdrawal from PayPal" in your swipe. Better open rate guaranteed but you know the consequences; not only will you lose many of your valued subscribers, but you'll also risk your autoresponder account being shut down by the service provider.

Segmenting The List

While some people are seemingly happy to keep taking "bait", it's only a small minority of people, they do nothing but click without thinking regardless to the quality of your swipe. They don't intend to make use of the information you provide, let alone purchase any products. They're not doing you nor themselves any favour, so you need to separate them out of the list.

Also segmenting the list according to their interest is crucial, because people are looking for different ways of online entrepreneurship. Some are more interested in networking, while others may be looking for investments such as cryptocurrency, etc.

Segmenting the list is the key to improve email open rates, and it's much easier than anybody thinks. "Open Rate SOLVED" will take you through step by step. It will cost you less than $10 and it'll be well-worth spending. I think this is a blueprint.

Open Rate Solved 2.0

Open Rate SOLVED 2.0

"Open Rate SOLVED" is a little training course containing text and videos, created by a list building & web traffic expert, Michel Sirois. This is the most up-to-date 2018 version but Michel assures you that his advice is evergreen. 

The training comes in 2 parts:

Part 1 contains a list of all the problems that email marketers have, and pretty confrontational and some eye-opening solutions to each problem. Part 2 is the actual training.

The training is suitable for both email marketing newbies and those who have some experiences. Michel gives you some basic guides such as how to get a domain name, web hosting and autoresponder, in case you are new to all this. (Never use a free email account such as Gmail, Hotmail, Yahoo mail etc!). Others are invaluable tips to any email marketers.

I've picked some of Michel's tips & advice from the training that I think it's well-worth paying for.

*** 2020 Update: Unfortunately, this training product is no longer available.

Part 1 (a): For List Builders, MLMers and Affiliate Marketers

Most common reasons why people get banned or hit the spam box:

  • Too many subscribers in one autoresponder account
  • Aggressive "Make Money Online" offers
  • Buying mailing lists (never consider it!)
  • Emails are too short/long/image only
  • Using red flag words!
  •  Not segmenting email lists

Part 1 (b): Traffic Sellers

Most common mistakes traffic sellers do:

  • Using rotators and spillovers
  • Using generic swipes
  • Broadcasting more than once a day from the same autoresponder account
  • Not segmenting email lists by interest

Part 2: Open Rate SOLVED Training & Tools

Firstly Michel tells you to sign up with AW Pro Tools (14 days free trial) in addition to your own domain name, hosting account and autoresponder account if you haven't already. 

Michel recommends you to use AWeber, because the high rate of deliverability is proven, also he uses AWeber in his video training so it's easier for you to understand, but you can choose to use any other autoresponder services and the same steps can be applied.


The first half of the training (Phase #0 - Phase #8) is all about setting up, including;

  • Phase #2: Loading your "engagement" email swipes at the push of a button
  • Phase #3: Create another list in your AWeber, so you can filter your "Openers" from your "Non Openers"
  • Phase #6: Create an automation for your "Openers - Non Buyers" and let AW Pro Tools to automatically delete all the people who never opened your email "follow-ups"
  • Create a lead capturing page and opt-in form

The second half of the training (Phase #9 - Phase #15) is about actual list re-building and engaging with the leads, including;

  • Phase #9: You need traffic to make sales - what most people do, and things you need to be cautious about.
  • Phase #10: Get a superior "response rate" by getting your audience to engage with you
  • Phase #13: Connecting bonuses to affiliate offers so you can build "buyers lists", without creating products!
  • Phase #14: How to keep your lists "Lean & Mean"
  • Phase #15: Recap & growth.
Open Rate Solved

The Tools

Free tools are available to download within the training platform. There is a set of swipe templates that you can load onto AWeber (if you are not a AWeber user, templates to copy & paste are also available when joining the Facebook group and by sending a request to Michel).

Plus some PLR products that you can promote to your subscribers for free, and other PLR products starting from as low as $1.

How To Improve Email Open Rates - Open Rate SOLVED 2.0

Great thing about Open Rate SOLVED is that Michel's tips & advice are all straight-to-the-point. No distractors such as "You can make $$$ within X weeks!". You will know the training is credible while reading the first part (before even start the actual training).

I also love the fact that there is no "information overload". The training text & video clips can be viewed in one webpage, top to bottom by phase. 

With 30-day money back guarantee, it currently costs $8.86. You need to get this. Check the page for more information.

*** 2020 Update: Unfortunately, this training product is no longer available.

About the author 

Ray Alexander

ASD. Recovering alcoholic. LGBTQ+ advocate. Semi-retired. 15+ years of web-designing experience. 10+ years affiliate marketing. Ex-accountant. I'm nice and real. Ask me if you need any help in starting up your home business.

Thank you for your Comments!

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  1. Hi, I bought this one last week and learned a lot from this Michel guy. He’s so knowledgeable. All about email marketing is there. The only negative thing, maybe not exactly negative but what I was personally disappointed was it was all about IM niche and nothing else.I guess anyone who has their own product to sell can learn little from it. My opinion not everyone might agree.

    1. Hi, thanks for sharing your experience and thoughts, I appreciate it! Yes if you are not in “Make Money Online” niche, you won’t make use of this training fully, I still think it’s useful and recommend it to anyone though.

  2. I bought open rate solved and found it interesting however I have over 3 years of experience in email marketing so half of it was what I already knew. I recommend it to newbies. It will only take a few hours to complete this training but there are some vital information.

    1. Hi Lorie, thanks for sharing your experience. I agree with you in a sense that experienced email marketers should know all the information from Open Rate Solved, yet I see many spammers sell traffic using unethical methods. So I think it’s definitely good for newbies, and also to many solo ad sellers to recap what they know. Thanks for your comment!

  3. I used to have about 200 subscribers over 5 years ago but did not maintain my newsletters very well, lost almost all the subscribers without giving them the right information. I wish I had known this product Open Rate SOLVED 2.0. Maybe in the future I will try again.

  4. This is definitely worth getting. Thank you so much Ray for introducing me to this course. It didn’t take me an hour to read it all but I found it truly eye opening. I recommend it to every email marketing hopefuls.

    1. Hi Ashley, thanks for your comment. Many spammy traffic providers (solo ad sellers) don’t realise that they are spammers. If they try this and see if they’re doing a legitimate job or not, the business will be much more sustainable, I believe!

  5. I have never heard of Open Rate Solved. I have a list of subscribers but some of them are more than 3 years old and they never open my emails. I don’t know if I should delete or I should keep just in case they will open in the future. Does this help solve this problem?

    1. Hi Akaru, thanks for your comment. I think it’s safe to say that you should delete the subscribers who opted in more than 3 years ago and not opened since. Open Rate Solved is how you user your email marketing service (such as AWeber, GetResponse, etc) effectively and safely, without spamming and improve your marketing experience. It’s worth trying.

  6. I took your advice Ray and bought Open Rates Solved, it was an eye opener, thanks.

    I haven’t taken an action yet, I’m planning as to how to tackle my list of 6000+ subscribers which is in a mess. Beyond my control right at the moment. Open Rate Solved will take me through for better open rates I’m hoping.

    Have a good day.

    1. Hi Kristen, thanks for your comment. I’m glad to hear that you like OpenRates Solved, I hope it will help sort out your subscriber problem, I wish you the best of luck. If you need any help from me, I’m always here 🙂 Thanks for your visit!

  7. Thank you for the great post. This is truly eye opening. I am not very good at writing and I tend to be careless when it comes to maintaining my own subscribers. My biggest fear is for my email marketing service to shut down unexpectedly and I need to know the technique. I’ll get this one definitely. Thank you so much. Taku

    1. Hi Taku, thanks for your comment. Sounds like this is definitely worth getting for you. Let me know what you think if you get it…or if you’re in doubts in any way, don’t hesitate to ask me any questions. Good luck!

  8. Great info, cheers. I think this Michel guy is genius. What it says in his training is fairly common sense but I guess newbies have no idea how email marketing works, and he points them to the right direction. It’s well worth paying for this stuff. Recommended.

    1. Hi Chris, I’m glad to hear that you recommend this product. Yes there are some vital information that I didn’t know until I read it. If you need to keep a safe list and keep delivering quality traffic, OpenRate Solved is an essential guide to get.

    1. Hi Jim, sorry to hear that your AWeber account shut down so many times in such a short period of time. You do need to follow the guideline with great care as you probably know. But if you think you’ve done nothing wrong and believe that AWeber’s decision may be an error, you can always contact the support desk by email and ask for a reason. This course will definitely help you. Let me know if you have any more problems or any good news. Thanks for your visit!

  9. Hey Ray,
    Interesting review man.
    I hope to get to the point of acquiring emails to actually learn how to get people to open the ones I send them lol.

    But this product seems pretty intriguing. And it’s only $9.
    I’ll definitely be keeping this in mind once I get enough traffic to start getting an email list going.
    Once again, thanks for the review.


    1. Hi Wilson, thanks for your comment. The course will guide you to the right track to build your leads and ultimately enable you to scale up your income. Yes it’s offered for a very handy price, and I would recommend it to someone just like you.

  10. Hey. Awesome post. It’s something I’ve never done. I guess I have to start buying subscribers to build up regular customers. Long way but I’m determined. Good advice, cheers.

    1. Hi Sacha, thanks for your comment. It’s a short but extremely useful training. It teaches what you should be aware of / careful about as you build your list too. I thoroughly recommend it 🙂

  11. Some very useful information here. I’m not email marketing currently because I have failed in list building in the past and I’m feeling lost about it. Open Rate Solved looks like a useful product and Michel Sirois sounds like he knows what he’s talking about. I will get this.

    1. Hi Jean Paul, thanks for your comment. Sorry to hear that you have a bad experience in list building, but one fail is always another gateway to a success, so keep going! I hope the course will be useful to you, I’m sure it will be. Any problems or questions don’t hesitate to contact me any time 🙂

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