One of the most major concerns any website owners face is how to drive traffic. If you're involved in affiliate marketing, it's not the exception - not just any kind of traffic but you need "targeted" traffic. Here are the top 10 proven ways to drive quality traffic to your affiliate marketing website and increase your income-generating potential.
It is virtually essential to have your own website in order to achieve good success in affiliate marketing. You can do without it, but your own website adds credibility and trust to your business. Your site can be purely an affiliate sales site, but your personal blog adds a greater chance to engage with prospective customers and members. Your blog can also be a great source of information, news, advice and tips from you to your prospects. Affiliate links, banners and call-to-action buttons can be added to your blog page.
You can write informative and how-to articles elsewhere rather than on your own website, in a platform such as medium.com and place your affiliate link as well as a link to your website, though you're generally not allowed to write posts primarily aimed at affiliate marketing. It's effective when unique and well-written because your articles can be exposed to a larger number of target audiences. Extra links can be placed within the article body to another page of yours to provide additional information.
#3 Email Campaigns
Email campaigns can be the most powerful and effective way to drive traffic to your affiliate website. Using a service such as Udimi is the best shortcut to find the target audience. By providing highly relevant and valuable information but making the message brief with a link to your site, you'll bring a lot of visitors within a short period of time.
Alternatively you can provide the full content in the email message and offer a link to invite the recipient straight to the affiliate site. A linked email signature should also be included.
Building a list of subscribers can take time, and you need a landing page to handle the subscription process. But your subscribers are the exact target audience and they love to hear more information periodically.
The key is to provide an easy-to-read but quality content in each newsletter in order to keep your subscribers entertained. Generally people don't like reading a lengthy email, but that can depend on your niche, your uniqueness and how you write interesting content. The great thing is, you can ask your subscribers for their opinions directly, such as what kind of information they want and how.
#5 Social Bookmarking Sites
Social bookmarking sites such as BibSonomy, Diigo and Hatena are a rich source of targeted traffic that you can drive to your affiliate website. It is also easier to define your market demographics, making it much more effective in sending out invitations to potential members and customers.
#6 Discussion Forums
Discussion forums are great places to build a networking relationship. Other members will react to your thought-provoking comments and likely to send you a reply. Make sure to sign with a link back to your affiliate website. Depending on the forum's policy, please note there are certain types of sites that you're not allowed to link to, such as a traffic exchange site or a simple squeeze (lead generation) page because these types of sites themselves don't provide value to the users.
#7 Guest Blogging
If you are confident enough to write compelling content elsewhere other than on your site, becoming a guest blogger for someone else's site is another idea. By writing unique and useful content, the readers will find you interesting enough to follow you to your own affiliate website.
Each webmaster sets out their own guideline which you need to follow before your guest blog content is accepted. You're never allowed to place your own affiliate link, and a link to any sales-oriented page is also unlikely to be allowed.
#8 Allow Bookmarks On Your Web Pages
Another effective method is to ask your readers to bookmark some of your 'key' pages. This may help promote not only the specific pages but also to help the readers come back to your site to check updates and grow their interest in other areas within the same niche.
#9 Host a contest
Hosting a contest or quiz is another way to boost traffic to your website. Registration should be performed on your landing page, and the details should be found on your affiliate website so you can make sure the users visit and know your intention as they enter the contest/quiz. The prizes you're offering should be something the users will find useful.
#10 Freebie Offers
Offering a gift such as downloadable pdf, an audio file, a set of images that you own, or access to the member-only area is always a successful way to drive targeted traffic to your affiliate website. It is easy to implement and, if you don't have your own unique item to offer for free, you can obtain royalty-free items from elsewhere for free.
Your free gift offer preferably should be in exchange for signing up for your campaign promotion, in order for you to keep in touch with your potential customers to drive recurring traffic to your site. Sites such as IDplr.com provide thousands of products with resell rights or private label rights for a small fee. Check each product's copyright information and the restrictions - very few of them allow you to simply give away, but the majority of them allow you to give away to your "members", i.e. you can give them to your readers in exchange for signing up to your newsletter.
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