To put simply, an organic search refers to a use of search engine. If you are looking for a specific information, you enter a relevant keyword or phrase in search engine box and find websites that provide the information. In short, an organic search means "to google it". The expression has widely been used since the word google as a verb was officially added to Oxford English Dictionary in 2006.
Organic Traffic vs Direct Traffic
Why is it called 'organic'? Because from a website owner's point of view, it's a natural (organic) way to pull visitors to their site without advertising. Visitors naturally find the site via search engine, rather than being requested to visit the site specifically.
While a website traffic via search engine is called 'organic' traffic, other methods are referred to as 'direct' traffic. A direct traffic is where;
For example, if you want to know how wolves howl, you can search by keywords "wolves howling". The top of the search engine is likely to be a YouTube link. You will click it, and this will be an organic traffic to YouTube.
Whereas you probably think YouTube is the best place to hear a sound example, so first of all you go straight to YouTube by typing "youtube.com" - that'll be a direct traffic to YouTube. Next you enter the keywords "wolves howling" in the YouTube search bar and choose to click a specific video (or audio file) - that'll be an organic traffic within YouTube.
Market Share of Search Engines
Of course, Google is not the online search engine, but for many years around 90% of the global search engine market has been held by Google (including desktop, mobile, tablet and console - according to the data provided by StatCounter below) .
How To Increase Organic Traffic
A good SEO (Search Engine Optimization) is the technique that's absolutely necessary in order for a webpage to rank higher in search engines organically. And by 'ranking organically' means without using the ad service such as Google Adwords. Here are some of the most basic, essential techniques;
Here's a very short (just over 2 minutes) but extremely helpful advice by Neil Patel: Top 3 Ways to Generate More Organic Search Traffic;
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