What Is An Organic Search?

To put simply, an organic search refers to a use of search engine. If you are looking for a specific information, you enter a relevant keyword or phrase in search engine box and find websites that provide the information. In short, an organic search means "to google it". The expression has widely been used since the word google as a verb was officially added to Oxford English Dictionary in 2006. 

What Is An Organic Search?

Organic Traffic vs Direct Traffic

Why is it called 'organic'? Because from a website owner's point of view, it's a natural (organic) way to pull visitors to their site without advertising. Visitors naturally find the site via search engine, rather than being requested to visit the site specifically.

While a website traffic via search engine is called 'organic' traffic, other methods are referred to as 'direct' traffic. A direct traffic is where;

  • a user knows the website URL and types it in the browser's address bar (e.g. cybercashworldwide.com) or
  • a use is directed as a result of someone else's effort, in a mail format, social media or advertisement (e.g. "Click here to check my site!").
Wolves Howling YouTube

For example, if you want to know how wolves howl, you can search by keywords "wolves howling". The top of the search engine is likely to be a YouTube link. You will click it, and this will be an organic traffic to YouTube.

Whereas you probably think YouTube is the best place to hear a sound example, so first of all you go straight to YouTube by typing "youtube.com" - that'll be a direct traffic to YouTube. Next you enter the keywords "wolves howling" in the YouTube search bar and choose to click a specific video (or audio file) - that'll be an organic traffic within YouTube.

Market Share of Search Engines

Of course, Google is not the online search engine, but for many years around 90% of the global search engine market has been held by Google (including desktop, mobile, tablet and console - according to the data provided by StatCounter below) .

Top 5 search engines market share

The remaining 10% is shared by Bing, Yahoo!, Chinese based Baidu, Russian based Yandex and other lesser-known search engines.

How To Increase Organic Traffic

A good SEO (Search Engine Optimization) is the technique that's absolutely necessary in order for a webpage to rank higher in search engines organically. And by 'ranking organically' means without using the ad service such as Google Adwords. Here are some of the most basic, essential techniques;

  • Keywords: Use of the right keywords plays the most important part in SEO. The relevant keywords should be used not only in the content, but also in the title header, image name and URL.
  • Value in Content: The webpage content needs to be full of useful information, reasonably lengthy (at least 600-700 words of content is often suggested), vocabulary-rich and easy-to-read.
  • Site loading speed: Slow loading sites are not considered "useful to users" by search engines. So it's essential to use an updated website builder - content management system such as WordPress with a theme that's updated. Use of a large image in file size will result in slow rendering. So every image that's used in a page should be optimized.
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    Mobile responsive: Google prioritise mobile responsive sites in its algorithm. Again an outdated website builder is unlikely to create sites that are mobile friendly. Check your website status using Google's mobile friendly test from here.

Here's a very short (just over 2 minutes) but extremely helpful advice by Neil Patel: Top 3 Ways to Generate More Organic Search Traffic;

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Ray Alexander

Hi! I’m Ray. Over the past 15+ years I have been involved with web designing, programming and online marketing. I work from home and have a passion for exploring new tools, services and programs in order to make money online. I’m here to help you succeed in building a profitable business by sharing my experiences. Any question, don’t hesitate to ask!

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