Without a doubt, YouTube marketing is one of the most effective ways to sell and make sure your message stands out. YouTube has seen a massive surge in users and content creators alike. It’s no wonder that it has become so popular in recent years, as businesses are constantly looking for new ways to reach more people.
Now, if you have yet to start video marketing, which ones are profitable? What are some of the most popular YouTube niches? Check out my 17 most lucrative video marketing niches available. Here’s how to get started in the right niche for your channel. If any of them draws your attention, then waste no time and start now.
1. Gaming
Let's face it, we all love games. Games are a great way to relieve stress, have fun, and even make money. That's why so many people are interested in gaming YouTubers. Gaming YouTubers are some of the most popular content creators on YouTube. They have millions of subscribers and their videos get millions of views. If you're a gamer, then you probably already follow some of the top gaming YouTubers. But if you're new to YouTube or just looking for more gaming content, then this list is for you.
2. Tech Reviews
The tech review niche is all about reviewing the latest technology and gadgets. YouTubers in this niche often have a lot of knowledge about the latest trends in the tech world, and they use this knowledge to help their viewers make informed decisions about what to buy.
If you're interested in starting a YouTube channel focused on tech reviews;
- You'll need to be familiar with the latest technology and gadgets.
- You should also be able to explain your thoughts on each product in a clear and concise way.
- It's helpful if you have good production values for your videos, as this can make your channel more professional and trustworthy.
3. Unboxing
When it comes to YouTube niches, unboxing videos are some of the most popular. People love watching others open up new products and see what they're like. If you're thinking about starting an unboxing channel, there are a few things you need to keep in mind.
First, you need to be able to keep buying good products to unbox. This can be tricky, as you want to find items that people will be interested in, but also ones that aren't too common. You don't want your channel to be filled with videos of you opening up the same product over and over again.
When you unopen a box, this is where your particular presentation skills shine - you should be either surprised, overjoyed, disappointed, or indifferent. This means being able to film yourself well and edit the video in an interesting way.
4. Comedy
Are you interested in a stand-up, sketch, or a different type of comedy? There's no wrong answer here, but it's important to have a clear idea of the type of comedy you want to make before you start.
Producing content that entertains a particular type of audience is key. No matter how funny your videos are, you know you’re not going to entertain everybody. So stick to your sense of humor and be proud of your own style.
5. Food and Beverage
Food is one of the most popular topics on YouTube. People love watching cooking shows, food reviews, and vlogs about all things food. If you're interested in starting a YouTube channel about food, there are a few things you should keep in mind.
Because it’s so competitive, it’s a lot more important to consider what kind of content you want to create than other niches. From cooking shows to food reviews to vlogs about all things food, all of them are popular because food is an essential part of everyday life.
Figure out which area you're most passionate about and what you think your strength that your audience would be interested in seeing is.
6. Travel
There are already a lot of great YouTube niches out there for travel vloggers. Backpacking, luxury travel, solo travel, or anything in between, there's a niche for you. However, travel vlogs are not infinite because wherever you go, you eventually settle down somewhere. Unless you go traveling at least several times a year, it’s very difficult to keep publishing videos frequently. And if you don’t publish frequently, you’ll have a hard time gaining views.
Keep that in mind, once you know what kind of traveler you are, it'll be easier to find your niche on YouTube. If you're into luxury travel, for example, there are tons of great channels already doing that sort of thing. But if you're looking to get off the beaten path and show your viewers something different, that's where you can really differentiate yourself.
- Showcase your location: whether you're highlighting a city's landmarks or promoting a scenic getaway, make sure your viewers can see what makes your destination special.
- Tell a story: people love watching stories, so craft your video around an interesting plot or journey.
- Use attractive visuals: given that travel is all about exploring new places, be sure to include plenty of eye-catching footage in your video.
7. Beauty and Fashion
Fashion is a popular YouTube niche with plenty of content to keep viewers entertained. YouTubers in this niche often post videos on the latest trends, do outfit of the day videos, and give fashion tips. If you're thinking about starting a YouTube channel focused on fashion, here are a few things to keep in mind.
If you are confident with your strong sense of personal style, you will stand out from the crowd for sure, and attract viewers who are interested in your take on fashion. It's also helpful if you are knowledgeable about the industry, so you can share interesting information with your viewers. Keep up with the latest trends and learn as much as you can about different styles of clothing and accessories.
Use good lighting and filming in HD whenever possible. Viewers want to see clearly what you're wearing, so they can get an idea of how it would look on them. Make sure your videos are well-edited and engaging so that people will want to watch them all the way through.
8. DIY
Do-it-yourself (DIY) projects are a great option for those who want to share their skills with the world, such as;
- How to build/create something unique
- A step-by-step guide to making something useful
- A behind-the-scenes look at how you make/do something
- An instructional video on how to do something yourself
No matter what topic you choose, be sure to make your DIY videos interesting and informative so that viewers will keep coming back for more.
9. Health and Fitness
People love to watch videos about staying fit and healthy, and there are many successful YouTubers who focus on this niche.
Make sure you pick a niche in which you are an expert so your viewers can tell if you're truly knowledgeable. Don't be afraid to be personal, because people in different age groups and health conditions look for different fitness methods and secret tips. Many people who watch health and fitness videos are often desperately looking for advice and tips from someone their body condition can relate to. Share your own journey with your viewers and let them know that they can achieve their goals too.
10. Music
You could start a vlog about your favorite band, or make covers of popular songs. You could also start a playlist channel featuring a mix of both new and old music.
One of the drawbacks is that music is under copyright control, so you cannot play it freely on your video unless you create your own version. With that said, if you're really passionate about music, there's no reason why you couldn't start a channel dedicated to sharing your love for it with the world. No matter what type of music you're into, there's bound to be a niche for you on YouTube.
11. Sports
There are a ton of different sports that people can engage in, from team sports to individual sports. There are also a variety of ways to participate in sports, from playing on a professional team to simply working out at the gym. No matter what your interest in sports is, there is probably a YouTube niche for you. Some popular sports niches on YouTube include:
- Create highlight reels for popular athletes or teams. These videos can be extremely popular on social media and generate a lot of views and engagement. If you can get these videos in front of the right people, you could make a lot of money from advertising or sponsorship deals.
- Create instructional content. There are always people looking to improve their game, whether it’s football, basketball, baseball, or any other sport. If you can create helpful and informative video content that teaches people how to play better, you could easily make a lot of money from this niche.
- Create behind-the-scenes content. People love getting an inside look at their favorite athletes or teams, and if you can provide this type of content then you’ll be in high demand.
- Daily highlights and recaps of professional sporting events.
- Amateur sporting event footage.
- Sports news and commentary.
12. News and Politics
If you're someone who constantly moans about news and political affairs on social media, then starting a YouTube channel is a perfect idea. While your opinions shared on social media might not be all that influential, your YouTube channel could reach a much wider audience and have a greater impact.
You could use your platform to discuss the issues that matter to you, share your thoughts and opinions on current affairs, and even interview politicians or other public figures. If you're passionate about making a difference, then starting a YouTube channel could be the best way to do it.
13. Real Estate
The real estate industry is one of the most competitive industries in the world. Video marketing is a great way to show potential clients who you are, and what you can do for them, and stand out from the crowd. It also gives you a chance to show off your properties in a way that traditional marketing methods cannot.
- Create videos that showcase your properties in their best light.
- Highlight the unique features of each property in your videos.
- Tell a story about each property that will resonate with potential buyers/renters.
- Use video SEO techniques to ensure that your videos are easily found online by those who are looking for them.
14. Home Finance
By sharing your own money-saving tips, you can help your viewers cut down on their expenses. This can be a great way to connect with your audience and offer them valuable information that they can use in their everyday lives. The tips you can share can be;
- How to cut back on your spending. How to be more mindful of your spending habits. For example, instead of buying that new outfit that you'll probably only wear a few times, invest in something that will last longer and has more utility.
- How to take advantage of discounts and deals - from using coupons to waiting for sales at your favourite stores.
- The best saving options and how you can multiply interest income such as compound interest.
- How to be organized and keep track of your finances. Create a budget and track your expenses.
15. ECommerce
If you run an online store, then this is a must-do, and you can do a lot of things in your daily video such as;
- Pick a product of the day, and explain the features and perks.
- Feature discounted products.
- A tour of your store or factory.
- The history of your business.
- Run prize competitions.
- Answer customer questions, etc.
16. Self-Development/Spiritual Guidance
Share how you improve your lifestyle spiritually through your videos. Many people who are looking for guidance on how to improve their lives in different aspects turn to YouTube videos for help. You can teach your exercise in many ways such as;
- A motivational quote of the day and its meaning of it.
- Breathing exercises to destress.
- Yoga, meditations.
- How to be resilient spiritually.
17. Academic Content
People are always looking for new ways to learn. Maths, science, history, English… College and school subjects are not just for students but adults want to recap what they used to learn but now have forgotten. If you excel in a particular subject, you can call yourself a “professor” (even if you’re not officially) and do online teaching on YouTube. When your channel becomes popular, you can start creating a paid webinar course and making a living from it.
1,000-Hour Milestone
Google Adsense
If you're looking to start earning advertising income from Adsense on YouTube, you'll need to have at least 1,000 subscribers. 4,000 hours of content will also need to have been viewed in the past year in order for you to be eligible. Once you reach these thresholds, you can begin taking advantage of Adsense's revenue-sharing program and start generating income from your videos.
Make Money with Affiliate Marketing
The other way to make money from your YouTube videos is affiliate marketing. This means that you promote someone else's product in your video, and if viewers click on your affiliate link and make a purchase, you earn a commission.
To get started, find a product or service that you think would be relevant to your audience and sign up for their affiliate program. Then, add your affiliate link underneath your YouTube video. While you don’t have many channel subscribers, it will be difficult, but it’s worth a try.
Basic Equipment To Start a YouTube Channel
You don’t need to spend a lot of money to start your own YouTube channel. In fact, you can start with a smartphone without spending any extra money. The most important thing is to create content that attracts views. So if you are on a budget, just get it started now, and when you start making money from ads or affiliate income, you can start investing money on equipment.
- A good quality camera: You don't need an expensive DSLR to start a YouTube channel, but you'll need a decent quality camera to produce high-quality videos. If you don't have a good-quality camera, your videos will look amateurish and won't be as successful.
- A tripod: A tripod is essential for keeping your camera steady and ensuring that your videos are well-lit and in focus. If you don't have a tripod, your videos will look shaky and unprofessional.
- Good lighting: Good lighting is crucial for making sure your videos look great. Poor lighting will make your videos look dark and blurry, so invest in some good quality lights if you want your channel to succeed.
- A microphone: A microphone is important for ensuring that your audio is clear and audible. Without a good microphone, your viewers will have a hard time understanding what you're saying, which will make them less likely to watch your videos.
- Editing software: The basics of video editing are not as difficult as you think. You can use a free video app like FlexClip; the templates will enhance your video, and let you add text, icons, music, etc., with ease.
Read More: Easy Video Maker Online [Free] FlexClip Review
Conclusion
Video marketing is an invaluable tool for businesses of all sizes, and it can be especially lucrative if you identify the right niche. These lucrative video marketing niches should help you maximize your ROI—and give your viewers something special to watch. Hopefully, you are now better equipped to create a successful YouTubing strategy that resonates with your target audience. Try out different strategies and find what works best for your business – good luck!
