Social media has its share advantages because many companies are using it as a platform to connect with their clients and customers. It is also important to indicate that most of the current generation is on social media. This is as a result of advancement in technology. Companies are encouraged to use this as a platform. In 2017, statistics indicate that majority of company profits were as a result of social media campaigns that they ran.
Increase in Brand Awareness
The first benefit of having social media for your company is the fact that it increases brand awareness. People are able to know of your brand with no effort at all from the company. Advertising on social media is easy and less costly compared to other traditional means of advertising.
When people learn and interact with the brand on social media, it plays a very important in terms raising customer confidence. People are able to familiarize themselves with many products and services the company offers.
Humanizing the Brand
Research has established that majority of people especially adults will not trust the brand until they have been able to physically see how the brand works. Social media advocacy will play an important role in ensuring that the brand is known to this group of people.
Establishing thought leadership
Close to a half of those involved in B2B have the thoughts that thought leadership plays a big role in building trust. This is basically ensuring that there is always a way in which the clientele can connect with your brand. They can always have information from a wide range of topics related to your niche.
Your company can share important developments via social media and the information can easily reach the target audience on time and more accurately.
Research has indicated that majority of people log in to their social media accounts at least once a day while others log in from time to time.
Social media give you the chance of exploiting this opportunity and making sure that the customers get your information as soon as they log in.
Increase of Traffic on your website
Users of social media are likely to connect to your website every time they log in. This is as a result of important links that are shared on your social media account and redirected to your website.
Once they have connected to your website they will be able to read more information in terms of the products and services that you offer. They can then relate to the products and most likely purchase them.
There are many other advantages of using social media as a way of promoting your brand. The ripple effect is the fact that it helps generate leads and boost sales. It is also important to indicate that it helps in creating a customer base that can resonate with your brand.
It has been forecasted that social media use will increase with increase in technology. This is what the world is experiencing and will continue to experience in 2019 and years to come.