Advantages of Social Media Communication
There are quite a few advantages of social media communication. All companies should have at least a few social media accounts at this moment in time, not only for a status but for practical reasons. Otherwise they face some disadvantages in terms of customer attraction and customer retention.
It should be noted that the millennial use of technology is on the rise and the same is expected in the next decade. According to Statistica, it is estimated that there will be around 2.77 billion social media users worldwide in 2019, i.e. 45% increase in the past 5 years, 100% increase in the past 7 years.
But what are the benefits of communication via social media?
It should be noted that whether you and your company are on social media or not, there are people already talking about you. It is therefore important to have a team of people that are always ready to respond to such important information as soon as there is anything coming up.
Not all information will be positive, and whenever there is any information that is false, be ready to quash it and restore faith in your brand. The most important thing even when addressing such is to always remain polite, and respond with all the kindness.
Addressing a crisis is very important. There is no doubt that once in a while your company might fall on the wrong side of things. It is important to be aware of such developments and be ready to respond on time as in the case with Starbucks when the #BoycottStarbucks went viral. The company responded instantly.
This message was important in informing the customers that the company acknowledged the mistakes and addressed it and was working on ensuring that the same does not happen again in future.
Social media helps both companies and consumers in addressing issues in timely manner. People know they no longer have to be patient like they used to, and they know the most effective way to get the answer they want is to complain publicly, by tweeting. This leads to pressurize companies, urging them to respond as quickly as possible and as politely as they can. In essence, social media helps companies improve their system as a whole in great deal.
Needless to mention, people don't just use social network to make complaints. Number of influencers such as YouTubers broadcast to recommend products, the impact of which can be huge, and benefits the company with a great increase in sales.
The platform can also be used by companies when informing customers about new brands the company has developed or intends to develop in its future growth.
Discounts and Promotions
Another one of advantages of social media communication is that, companies can inform its followers of promotions and discounts easily. They can ask the followers if they know of a particular service of product and run a competition. Prizes are awarded to randomly selected people who gave the correct answer. The prizes include their sample products, shopping vouchers or services, or even cash prizes in some occasions.
It's a great advantage as far as marketing is concerned, because these special opportunities are announced openly and can be exposed to anyone. Plus the fact that the users are able to share (or retweet) the announcements with their followers or networks.
Social media platform is where people are given an opportunity to speak their mind; what they think about brands and companies. It is important for the brands to follow such comments because it's the people who provide a picture of the company standing in the market. Companies are able to locate the competitors and the strategies they are using to gain a competitive edge.
Take an anti-aging supplements, for example. Even though a company was initially targeting female consumers over 40, if many younger customers or male customers express their opinions, it will mean something. By gathering the feedbacks appeared on social media platforms, companies are able to review the strategies and change the direction should they need to. This is one of the best advantages of social media communication, where companies can take the opportunity to improve on what it has implemented or what it intends to improve so that it stays ahead of the competition.