15-Step Checklist For the Worst #1 in Google Search

Updated: October 12, 2024
by TJ Salvatore

So, you want to be the worst, gotcha. Not just bad, but the absolute bottom of the barrel in Google search rankings. Well, you're in the right place. Forget all that talk about boring same old SEO and driving traffic. We're diving headfirst into the bizarre, the misguided, and the outright ridiculous. If you follow these 15 completely nonsensical steps, you're guaranteed to sink so low in search rankings that Google might actually blacklist you. Let’s make it happen.

15-Step Checklist

Step 1: Pick the Most Random Niche Possible

First things first, you’ll need to start by choosing a niche so out of touch with reality that no one, and I mean no one, is searching for it. If you want to ensure your website is buried in the depths of Google’s algorithm, pick a topic that’s practically alien to human existence.

  • Create a website dedicated to reviewing the types of lint found in belly buttons from various countries.
  • Write exclusively about ancient toothpaste recipes that were never actually used.

The weirder, the better. Your goal is to make sure no one is remotely interested.

Step 2: Use Every Font Imaginable on One Page

If you think fonts like Arial or Times New Roman are boring, you're right. Instead, why not use all the fonts? Mix and match so many different fonts on one page that it becomes nearly impossible to read anything.

  • Throw in some Comic Sans, Papyrus, and Webdings all on one line for that extra touch of chaos.
  • Change font sizes at random, so a single sentence fluctuates between microscopic and billboard-size.

This will give users an instant headache and have Google’s algorithm questioning the very existence of your website.

Step 3: Write in Invisible Ink (Or Just White Text on White Background)

Here’s a surefire way to confuse both your visitors and search engines alike—write all your content in invisible ink. Well, the digital version of it: white text on a white background.

  • Fill your website with paragraphs and paragraphs of “content,” but make sure no one can actually read it without highlighting the entire page.
  • Mention irrelevant topics like giraffe roller skating and interdimensional pancake flipping.

If it’s completely unreadable, people won’t stay long, and Google will toss you into the abyss.

Step 4: Include as Many Broken Links as Possible

A broken link here or there is bad, but an entire website filled with dead ends? Now we’re talking! Google loves sending users to places that don’t exist (sarcasm, of course).

  • Make sure every other word is a hyperlink that leads to a 404 error page.
  • Better yet, make some links loop endlessly back to your homepage in a frustrating cycle of doom.

Broken links are like a delightful maze with no exit. The fewer answers your site offers, the lower it will rank.

What is Link Building in SEO?

Step 5: Stuff Your Website With Pop-Ups (That Never Close)

Pop-ups are a classic way to annoy visitors, but to really tank your search ranking, you’ll want to take it to the next level by adding pop-ups that simply refuse to close.

  • Include pop-ups that cover the entire screen with irrelevant ads.
  • Make sure the “close” button is either non-existent or hidden in a microscopic corner that’s impossible to find.

Frustrated visitors will leave before they can even see your content, and Google will take note of that high bounce rate.

Step 6: Use Completely Misleading Meta Descriptions

Google loves accuracy, so to become the worst, you’ll need to embrace chaos by completely misleading anyone who stumbles upon your site.

  • If your site is about belly button lint, make sure your meta description says you’re offering free trips to Mars.
  • Promise content that has nothing to do with what’s actually on your site. For example, say “World’s Best Pizza Recipes” when your site is about folding laundry.

This will confuse searchers and search engines alike, plummeting your rankings to an all-time low.

Landing Pages for WordPress

Step 7: Publish 10,000-Word Articles About Absolutely Nothing

If you really want to confuse Google, publish content that just goes on and on without actually saying anything meaningful.

  • Write a 10,000-word article about staring at a blank wall, filled with sentences that loop back on themselves.
  • Don’t forget to include lots of random tangents about how many blades of grass are in a football field.

The longer the article, the more bored your readers (and Google) will be. Bonus points if no one can figure out what you’re trying to say.

Step 8: Make Your Website Load as Slowly as Possible

In the digital age, speed is everything. So, naturally, you want your website to load slower than a glacier melting.

  • Fill your homepage with enormous, uncompressed images that take 10 minutes to load.
  • Use the heaviest possible plugins that crash halfway through loading.

The slower your website, the more Google will shove you down the rankings as users quickly abandon ship.

Step 9: Create Content Exclusively Using Mind Control Techniques

Forget about writing for search engines or even people. You’ll be controlling minds. Simply beam your thoughts into the heads of visitors who may or may not exist!

  • Don’t actually publish any content—just sit there and think about it really hard, hoping visitors will somehow read your mind.
  • Use hypnotic techniques through pixelated images to distract visitors long enough that they forget why they’re on your site.

Google’s bots won’t detect anything because, well, there’s nothing to detect. Invisible content means invisible rankings.

Mind-Controlled Navigation

Step 10: Ensure All Your Images Have No Alt Text (Or Have the Wrong Alt Text)

Alt text is a helpful way for search engines to understand what an image is about, but in your case, you want to make sure they’re clueless.

  • Upload an image of a toaster, but set the alt text to “dancing walrus.”
  • Better yet, leave all alt text fields completely blank, leaving both Google and your users in the dark.

This total disregard for image SEO will drive you even further down the ranking rabbit hole.

Step 11: Stuff Your Site with Keywords That Make No Sense

Keyword stuffing is a big no-no in modern SEO, but to be the worst, you’ve got to overdo it in the most ridiculous way possible.

  • Repeat the word “potato” 200 times in an article that has nothing to do with food.
  • Throw in random strings of unrelated keywords like “cloud,” “chicken dance,” and “yarn.”

Google will see right through it and, unsurprisingly, penalize you for the nonsense.

Keywords

Step 12: Never Update Your Content, Let It Decay

Search engines love fresh content, so naturally, you’ll want to do the opposite. Leave your website to rot in digital oblivion.

  • Don’t touch a single word on your website for years, even as the information becomes outdated and irrelevant.
  • Let broken images, dead links, and old flash animations slowly take over the site.

A neglected site is a forgotten site, and forgotten sites don’t rank.

Step 13: Use URLs That Make No Sense

URLs are a roadmap for both visitors and search engines. So, why not make that roadmap completely unintelligible?

  • Set your URL structure to something like “website.com/82u3h89fwe.”
  • Better yet, change the URLs weekly so that none of them make sense or stay consistent.

Confusing URLs are like giving Google a treasure map with no “X” to mark the spot. Good luck finding that page!

Step 14: Plagiarize Pretty Badly

If you want to guarantee a low rank, steal content from other websites—but do it terribly.

  • Copy entire articles and change just one word every other sentence so that nothing quite makes sense.
  • Better yet, paste random text from legal contracts or instruction manuals into your blog posts.

Google’s bots will flag you for plagiarism in no time, ensuring you get buried under legitimate sites.

Step 15: Include a Hidden Looping Audio Track on Every Page

Nothing drives visitors away faster than unexpected, uncloseable background audio. Add a hidden audio track to your site that plays on repeat indefinitely.

  • Choose the most irritating sound possible, like a dripping faucet or a mosquito buzzing.
  • Ensure there’s no way to pause or stop it, and the volume is set to max.

With visitors fleeing in horror, your bounce rate will skyrocket, and Google will cast you into the depths of search irrelevance.

Now, follow these 15 wild steps exactly, you’re on your way to becoming the absolute worst in Google search rankings. It’s not for the faint of heart, but if you’re committed to sabotaging your own digital existence, these tactics will do the trick. The question is: are you brave enough to see just how low you can go?

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About the Author

A freelancer. A nomad. An LGBTQ and animal rights activist. Love meeting new people, exploring new styles of living, new technologies and gadgets, new ways of making money.

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