9 Ways To Find Wholesalers For A New Business

Updated: October 12, 2024
by Jack Stan

Starting a business is like setting out on a long trek across the tundra. Just like the Inuit people rely on nature, survival skills, and deep knowledge of the land, you’ll need to sharpen your instincts and look for resources in unexpected places when hunting for wholesalers. Jus like the survival strategies in Inuit culture, sometimes, you need to work with the environment you're in, be resourceful, and trust your instincts.

9 Ways To Find Wholesalers For A New Business

1. Trust the Wisdom of the Elders

In Inuit culture, elders hold knowledge that has been passed down through generations, offering invaluable advice on survival, weather patterns, and the rhythms of the land. When looking for wholesalers, you should tap into the wisdom of those who have been in business for a long time.

  • Speak with established business owners in your industry. They’ve weathered their own storms and may point you toward the best suppliers.
  • Don’t be afraid to seek out advice from people who’ve been through the hunt before. Sometimes, their quiet advice holds the key to discovering trustworthy sources.

The elders of the business world often know where to find the best “shelter” when you’re facing a storm, so don’t overlook their guidance.

2. Follow the Tracks in the Snow

A skilled Inuit hunter knows how to follow the tracks in the snow left behind by animals. In the world of business, those “tracks” are the trails left behind by other companies, distributors, or even products that you admire. By paying attention to these, you can find a path toward the right wholesalers.

  • Look at the brands or products you admire and trace them back to their sources. Where do they come from? Who supplies them?
  • Keep your eyes peeled on trade shows, business directories, and even online marketplaces. These are the places where footprints are left behind by successful businesses, leading you to the wholesalers they use.

The tracks may not always be obvious at first, but once you start looking closely, patterns emerge that show you the way.

3. Hunt with a Group

The Inuit know the strength in numbers. When hunting larger animals, working together increases the chances of success. Similarly, teaming up with other businesses or even friends in your industry can open new doors in the search for wholesalers.

  • Join industry-specific groups, forums, or online spaces where people share their experiences with different suppliers.
  • Working together doesn’t just mean competing for the same resources. Sometimes, sharing your sources with a fellow business means they’ll share theirs with you, and together, you’re better equipped for the hunt.

Just as no one survives in the Arctic alone, finding suppliers can become easier when you’re part of a bigger group all sharing resources.

Inuit Man Selling Outside Igloo

4. Keep Your Harpoon Sharp

In Inuit culture, tools are everything. Whether it’s a sharp harpoon for hunting seals or a sturdy igloo for protection, keeping your tools ready is critical. In business, your “harpoon” is your research—make sure it’s sharp and well-prepared.

  • Research each potential wholesaler thoroughly. Look into their track record, reliability, and how they’ve worked with other businesses.
  • Just like an Inuit harpooner practices patience when hunting, you’ll need patience in your research. Take the time to read reviews, check out their product quality, and ask the right questions.

A dull harpoon misses its mark, and hasty research can lead you into business with unreliable suppliers. Stay sharp, and aim carefully.

5. Pay Attention to the Winds of Change

In the Arctic, the wind brings news. It signals changes in weather, warns of incoming storms, and can be the difference between survival and disaster. When looking for wholesalers, staying attuned to market changes is much like listening to the wind.

  • Keep up with current trends in your industry. New wholesalers pop up, old ones change their offerings, and some may fall behind.
  • Listen to the “wind” of your customers too. What are they looking for? Who is supplying the kinds of products that align with the direction you want to take your business?

Just like an Inuit hunter reads the wind, you’ll need to stay aware of the subtle shifts in your industry, allowing you to move in the right direction when things change.

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6. Build Your Igloo Wisely

An igloo is more than just a shelter—it’s a carefully constructed space that can keep you safe from the harshest conditions. When building relationships with wholesalers, think of these partnerships as building your own business igloo.

  • Choose wholesalers who are dependable and can weather tough conditions, much like an igloo withstands a blizzard. You don’t want a supplier who crumbles at the first sign of pressure.
  • Negotiate terms that protect your business in the long run, just like an igloo needs to be constructed with a stable foundation.

Remember, you want to build something that stands the test of time, not something that melts away with the first thaw.

Follow the Stars

7. Fish in Different Waters

Inuit people are master fishermen, knowing the right places to fish depending on the season and environment. Sometimes, finding the right wholesaler means casting your net in different waters.

  • If local wholesalers aren’t offering what you need, look further afield. International suppliers may offer a different selection of products or better prices.
  • Explore niche markets, just as an Inuit fisherman would look for specific types of fish in particular areas. Sometimes, the best suppliers aren’t the biggest or most obvious.

Just like fishing requires knowing where to look, wholesaler hunting can take you to unexpected places, but it’s often worth the exploration.

8. Share Your Hunt, Share Your Spoils

Inuit hunters share what they catch. It’s part of their culture to make sure everyone benefits from a successful hunt. Similarly, when you find a good wholesaler, don’t hesitate to share that information with trusted business partners.

  • Create partnerships where you and your allies share your supplier connections. What one person lacks, another might find.
  • By sharing your resources, you not only strengthen your business relationships but also increase your network, which can lead to new opportunities down the line.

The spirit of sharing ensures that everyone has a better chance of survival, and in business, sharing wholesaler information can lead to mutual growth.

9. Follow the Stars

For the Inuit, the stars were a reliable guide through the long Arctic nights. They knew how to read them to find their way, no matter how dark or difficult the journey became. In your search for wholesalers, follow your own guiding stars—your instincts, your values, and the direction you want your business to grow.

  • Look for suppliers whose values align with yours. Just like the stars, these guiding principles will help you stay on the right path.
  • Trust your instincts when something doesn’t feel right. If a wholesaler doesn’t seem reliable or trustworthy, it’s probably better to steer clear.

The stars offer direction and hope, and when you follow your own business compass, it leads you toward suppliers who align with your vision.

In the vast landscape of starting a business, finding wholesalers is like a trek across the frozen tundra—it takes resourcefulness, patience, and a deep connection to your instincts. By taking cues from Inuit survival strategies, you’ll not only find the right suppliers but also build lasting relationships that help your business thrive. Keep your eyes sharp, listen to the winds, and don’t be afraid to cast your net in new waters—the opportunities are out there.

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About the Author

Online Marketing Career Consultant. Network marketing and web developing since 2009, helping people quit daytime job and earn enough money and freedom. Keen swimmer, horse-rider, cake-baker, a little bit of OCD.

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  1. Nice to read the information here. The content of this post is very useful and informative because I wanted to learn the ways to find wholesalers for my business. Since I found your article, I attended some industry events and checked through some related publications to find some good wholesalers that supply quality items for reasonable fees. Thank you for your article.

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