Creating content and sites that will rank high in Google search results is not easy. Given tight competitiveness, it's getting tougher every day. But it is possible to create content that will remain at the top of the search results for a long time. And here is the checklist to attain that!
1. First and Foremost, Know what People Find Relevant
Relevance is the #1 factor that determines your position. You want as many engaged and interested people as possible to visit your website and read the content. Of course, that means a lot of research and social listening to pinpoint what is relevant and what is secondary.
That also works when your priority is a social media page that you use to share information about your business offers (or any other content). For instance, the ultimate guide on how to get more followers on Instagram highlights the significance of creating a portrait to visualize your prioritized content consumers. Those people for who you create the site and content have preferences, beliefs, and semantic demands you can use as pillars to create informational offers. That information will be relevant to your target audiences, and your content/website/other projects will get the appreciation it deserves.
2. Strive for 100% Content Originality
It might seem unrealistic, but you can do it. Well, a whole ecosystem notes principally new content pieces and prioritizes them — that is actual for all systems. The thing is, Google does not appreciate duplicate content and ignores such pages. Hence, you should always aim to be original and add value to your writing.
3. Optimize Webpages for Rankings
Title tags, headlines, meta descriptions, and images all play a role in whether people will find your article when they search for something related to it. You must carefully select each element and ensure it's well-optimized for both people and search engine crawlers.
4. Promote the Content
Just because you've written an amazing piece of content doesn't mean it will sell itself. You must promote it through social media, email marketing, and other channels. The more people who see and share it, the more likely it is to rank high in the search results.
Your promotion platforms might need more engaged users, but that is not an unsolvable issue. There are instructions on how to get more followers on Twitter and other platforms to ensure that your content and website promotion will bring you more interested users.
5. Monitor and Update the Content Regularly
You need to monitor the performance of your content and update it regularly. Google's algorithms are constantly changing, so what ranked well a few months ago might not necessarily rank well today. By keeping an eye on your content's performance and making changes as needed, you can ensure that it remains the queen of the search results.
6. Conduct Keyword Research and Use that Data
Use keyword research to determine what are the latest informational demands, and then use that data to optimize your content. You can use several tools to conduct that, but you must prioritize ones with maximum functionality. It is also highly important to conduct keyword research in the social plane (for instance, Instagram) because such communication hubs provide full info for you.
7. Never Spam Keywords Though
Try deceiving the system and face the consequences immediately. Google will not hesitate to penalize you for SEO cheating. And it is not a dumb program that you can mislead that easily! Moreover, keyword spam never contributes to user experience and erases relevance. So, such tactics are detrimental to everything you want to attain.
8. Add Alt Tags to All Images
While optimizing images for fast loading times, also remember to include alt tags. These are descriptions of the images that help Google understand what they're about. Alt tags are also helpful for people who can't see the images, as the tags are read aloud by screen readers.
So, that can also be your boost for inclusiveness, which immediately affects your reputation — positively.
9. Add Relevant and Authoritative Links
Google sees links as votes, and the more votes you have, the higher you're likely to rank. Of course, it is great when your website is the informational gem everyone mentions. Yet, linking to other relevant and authoritative websites is equally useful because you boost your website's convenience. A-a-and, yet again, Google appreciates when you place 100% natural and relevant links.
It is wise to add links from popular sources like Wikipedia (even though it is not a 100% trustworthy site), reputable journals, classic newspapers, and sometimes forums.
10. Add More High-Quality Visuals
Static and dynamic visual content is another constituent the search engine likes. It is an excellent way to make complex data more digestible and engaging. You can use various visuals, including graphs, charts, infographics, memes (if your website allows being facetious), and videos.
11. Google Loves Mobile-Friendly Content
Ensure your website and content look amazing for mobile devices. More than half of all web traffic comes from mobile devices, so if your site isn't mobile-friendly, you can say bye-bye to 60% of the market. Google also favors mobile-friendly websites, so this is important to consider if you want to rank high in the search results.
12. HTTPS Is Always Better than HTTP
If you're not using HTTPS, you should be. Google favors websites that use this protocol and is more secure for your visitors. So, switching to HTTPS is a good place to start if you want to improve your ranking.
13. Improve Your Site's Loading Time
Google wants its users to have a top-notch experience, so it favors websites that load quickly. You will likely have less appreciation if your site is as fast as a snail. There are many ways to improve your site's loading time, so this is something you should work on if you want to rank higher in the search results.
14. Write for People because Search Engine Wants That
This generalizing tip's idea is you must focus on what users desire instead of pleasing the search engine. The latter also works for users, not your particular website. You AND the search engine want the same thing: let users have what they want. Ok, your desires are more complex and have a personal motive. Nevertheless, enhancing user experience is the goal your business and Google want axiomatically.
So, ensure you know all the latest demands and desires and provide maximally relevant, engaging, convenient, and wisely-structured content people want to click on.
15. Enhance Your Website Systematically
You have to take the #1 place in the search engine, AND you want to remain there. So, it is vital to enhance all constituents systematically and ensure that you are ahead. Do not forget to adjust the content, metadata, website structure, etc., to the latest tendencies.
When you follow these 15 tips, you're sure to create content that ranks high in Google search results. Prioritize the focus on quality and relevance, and you'll be well on your way to creating content that remains #1.
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