Usually, marketing degrees last for a duration of three to four years at the undergraduate level. However, in some countries, you can enroll for a two-year associate's degree, also known as foundation degree and still be qualified for marketing positions. Marketing is all about being practical about the advertising business. Therefore, when deciding on the ideal place for you to study marketing, you should consider whether the school has the perfect platform for you to exhibit practical purposes. The learning process for marketing degrees comprises lectures, case study analyses, course work, market research project and examination, which is used to assess students' level of knowledge.
7 Best Places to Study Marketing
Now, marketing degrees attract so many applicants because of the benefits certain institutions attach to the course, such as professional accreditation from reputable organizations like the Communication Advertising and Marketing Foundation (CAM), PRINCE2, Chartered Institute of Marketing (CIM), and Google Analytics. However, you can have an edge in securing admission if you can purchase convincing proposals. These are the best places to study marketing:
1. Dartmouth University- Tuck School of Business
Tuck School of Business has been ranked as one of the leading business institutions in the world. It offers marketing MBA degrees that comprise of 17 core courses which include corporate finance and capital markets, strategy, communications, covers statistics and decision science, organizational behavior and personal leadership, marketing, and operations, managerial and global economics. Students have the option of choosing an area of specialization in an elective marketing course which is Strategic Brand Management, Network Economy, Tactics, and Retail Pricing Strategies.
Other benefits you will get as a marketing student include independent study, experiential and global learning opportunities to case-based courses, and small-scale Research-to-Practice Seminars. The students are mandated to carry out a project in their first year, while they are also given real-life situations to solve using skills they have learnt in the classroom. Employment for graduates of Tuck students is 86.8% which is the highest you can ever get from any school.
Tuition Fee: $66,390
2. Imperial College Business School, London, UK
This business school boasts an impressive history and one of the best marketing management degrees available. One thing that sets this institution apart is its syllabus, which revolves around exposing students to practical and real-time marketing issues, rather than being wholly classroom-based.
Students at this institution can bag an M.Sc in Strategic Marketing which is a full-time program that lasts for one year. This program is geared towards encouraging students to adopt a more strategic outlook towards marketing to become movers and shakers in the business world. Crucially, this institution offers equal opportunity to both genders when it comes to admission.
Tuition Fee: £28,300
3. University of Edinburgh Business School, UK
With fully qualified and experienced staff, this school pulls out all the stops to ensure that students get the best education at both undergraduate and post-graduate levels. The courses are designed to give students in-depth knowledge of the marketing field and encourage them to come up with practical and creative ways of solving real-world marketing challenges.
Students are also provided with the theoretical framework of marketing, coupled with market-leading strategies for making accurate business decisions. The school offers two courses: Masters in Marketing and Masters in Marketing and Business Analysis. Certainly not least of all, students get to enjoy learning in one of the U.K.'s most friendly weather conditions.
Tuition Fees: £22,600 for both courses.
4. Wharton School of Business
This is the oldest business school situated in the University of Pennsylvania where MBA in Marketing Management and Marketing and Operation Management are offered. It is currently ranked as the no. 1 in the world by World Report, Business Insider, and the U.S. News. Upon the first year, the core courses are marketing, finance, strategy and statistics will be taken by students. The student will then do electives that include Strategic Brand Management, Forecasting Methods for Marketing, and Electronic Commerce.
The school has a marketing club which allows MBA students to further their career, and get connected with fellow students, engage in business discussion, plan events and interact with alumni and faculty recruiters. The employment rate of Wharton graduates is 85.8% which is second around the world.
Tuition Fees: $67,516
5. Harvard University Business School
Harvard University already has a prestigious reputation all over the world, and its MBA in marketing is highly valued in status. Harvard marketing department prepares students on how to play their marketing role in a company, explore the functional relationship of marketing, and demonstrate the need for effective marketing to create values for potential customers. Students practice practical problem-solving schemes during their program to ensure that they are knowledgeable in solving problems.
During the first year, students focus on the core courses, and in the second year, they are given the choice of choosing from electives. Also, in the second year, students are given the option of on-site learning where they have field experience, cross-register and take up classes on courses in the areas of their specialization.
Tuition Fee: $63,675
6. HEC Paris, France
This highly notable and prestigious University boasts enviable infrastructure and faculty, all the materials essential to make your studies an unqualified success and place you at the zenith of your career. Offering one of the most coveted degrees in the whole world, this University is a melting pot of various cultures from all over the globe. The city itself offers students the chance to explore the history of the world from the focal point of Paris, one of the most historical and magical cities in the world.
Students can bag an M.Sc in Marketing from this institution for a fee of €24,525. The course is geared towards providing a balanced fulcrum of traditional and digital marketing approaches while teaching all the necessary marketing management principles. Students are also encouraged to open up their minds to novel ways of contending with issues concerning marketing.
7. ESADE Business School, Barcelona, Spain
Based in Spain, this historic business school offers students the chance to enjoy the sights and sounds of one of the most famous cities in the world while receiving a prestigious education. This school has an open-door policy which makes it one of the most culturally diverse institutions around. Its gender equality policy also ensures that everyone is offered equal opportunity and ranks it among the most forward-thinking schools.
ESADE offers an M.Sc in Marketing after the completion of an 18-month course. During this period, students are taught the core principles of marketing, along with modern approaches to the subject matter. Learning is also practical as the school places great significance on challenging students to develop the skills, mental acuity and confidence to tackle complicated, real-world challenges.
Tuition Fee: €28,500
7 Best Places to Study Marketing - Conclusion
As an intending marketer, not living with the illusion of marketing is all about persuading people to your organization's product; it goes beyond advertising. It requires people management, public relations, maintaining communication and may more. However, the icing on the cake is digital marketing that is currently in high-demand due to the pandemic. You can read more about what successful marketing entails for more understanding.
