Experts predict that in 2021 the global eCommerce economy will reach upwards of $4 trillion. So, if you plan to create an international online business, the future looks bright. However, with more online vendors popping up, that means more competition for you.
To outrank your competitors, you need to utilize eCommerce tools. eCommerce tools can help you automate certain processes within your company, saving you time and money that you can invest in other aspects.
1. Local currency
The key to going global is to implement local currency so that customers get a personalized touch. It gives the sense that the brand is doing well since they provide services all around the world. It’s the key to providing better customer engagement, winning repeat business, and giving a clear competitive advantage.
To avoid making mistakes when you switch currencies, consider using the Currency Rate API. The Currency Rate API provides your customers with real-time exchange rates based on their location. By allowing your customers to buy in their local currency, you improve their shopping experience, and you’ll be sure they will come back to your business.
2. Supply chain management
SCM tool helps online businesses automate the majority of the supply chain process while giving analytics for the best growth. Furthermore, you can keep an eye on the products from the manufacturer to the customer. This tool aims to provide efficient supply chain management to reduce inventory costs and keep track of quality.
3. Inventory management
Overstocking is one of the biggest factors in a business losing money because of inventory costs. Luckily, there are inventory management tools that can help you achieve productivity and efficiency in operations. The software provides you with valuable insights that can help you restock winning products on time. Also, it shows where you’re getting the most sales, so you can focus on those key areas.
4. DIY app builder
People are on their smartphones, tablets, and other smart devices more often than desktops. So, an app can increase sales because it will make the process smoother. However, hiring a software developer to create a smartphone application can become expensive. That’s why using a DIY app builder tool can save time and money.
The software will already have presets and templates you can use to design the app. The only drawback is that you’ll have to spend your time creating a personalized application.
5. Customer relationship management
A growing online retailer will have multiple outlets to connect with customers. It can become difficult to handle on the platforms to keep consumers happy. Using a customer relationship manager tool can be helpful. CRM helps collect valuable data on customer behavior to help increase conversions. The highly personalized email marketing and social media strategies will make the customer feel wanted and lead to more sales.
6. Team collaboration tool
When going internationally with your eCommerce business, your employees might need some time to adjust. For efficient collaboration between team members, it’s ideal to use a platform that conveniently lets you set tasks and communicate. Collaboration tools will allow different departments to stay connected and work simultaneously from any location.
7. Customer support services
When going internationally with your eCommerce business, your employees might need some time to adjust. For efficient collaboration between team members, it’s ideal to use a platform that conveniently lets you set tasks and communicate. will allow different departments to stay connected and work simultaneously from any location.
Customer service is a crucial part of any business to succeed. How your eCommerce business handles the customers can lead to more sales. However, online sites face limitations when it comes to servicing potential buyers.
So, consider implementing a live chat tool that provides visitors with help. It can also be used as a marketing tool to help the user along the buyer journey. The live chat tool makes it easy for businesses to communicate with customers easily and to provide a solution more quickly. Overall, it will reduce frustration and barriers to completing the checkout process.
8. Automated emails
Once you have a few customers under your belt, it’s important to keep them returning to increase profits. An automated system will send out emails regularly to customers, which help with repeat sales. Consider offering your customers discounts and special offers to keep them returning. Also, the emails are personalized because the system will automatically use customer information.
There are many reputable email marketing services available, each with its own set of features and pricing plans. Here are some of the most popular and well-regarded email marketing services:
- Mailchimp: Mailchimp is one of the most popular email marketing services, known for its user-friendly interface, automation features, and analytics tools. It offers a free plan for up to 2,000 subscribers, as well as paid plans with additional features.
- Constant Contact: Constant Contact is another popular email marketing service that offers a range of templates, automation features, and contact management tools. It also includes social media integration and event management tools. Constant Contact offers a free trial and paid plans based on the size of your email list.
- Campaign Monitor: Campaign Monitor is a user-friendly email marketing platform that offers a variety of templates, automation features, and integrations with other tools like Shopify and Salesforce. It also includes advanced reporting and analytics tools. Campaign Monitor offers a free trial and paid plans based on the size of your email list.
- ConvertKit: ConvertKit is a popular email marketing service for bloggers and content creators, offering automation features, email sequences, and advanced subscriber management tools. It also includes a landing page builder and integrations with other tools like WordPress and Shopify. ConvertKit offers a free trial and paid plans based on the number of subscribers you have.
- AWeber: AWeber is an email marketing service that offers a range of automation features, email templates, and sign-up forms. It also includes analytics tools and integrations with other tools like WordPress and Shopify. AWeber offers a free trial and paid plans based on the size of your email list.
GetResponse - My Recommended Email Marketing Service
GetResponse is an all-in-one email marketing platform that includes email marketing, landing pages, marketing automation, and webinar hosting tools. It offers a range of templates, automation workflows, and segmentation options to help you create targeted campaigns that convert. It also includes advanced analytics and reporting features to help you track the success of your campaigns.
Some of the key features of GetResponse include:
- Email marketing: GetResponse includes a drag-and-drop email editor, A/B testing, list segmentation, and automated email sequences to help you create and send effective email campaigns.
- Landing pages: GetResponse includes a landing page builder with a variety of templates and customization options to help you create high-converting landing pages.
- Marketing automation: GetResponse includes a visual workflow builder to help you create automated campaigns that trigger based on subscriber behavior.
- Webinar hosting: GetResponse includes a webinar hosting platform that allows you to host live or pre-recorded webinars and includes features like polls, Q&A, and chat.
GetResponse offers a 30-day free trial and paid plans based on the size of your email list. The pricing plans include all the features, and the cost increases as your subscriber list grows.
Overall, GetResponse is a comprehensive email marketing platform that offers a range of features to help you create and send effective campaigns, as well as automate your marketing efforts.
Final thoughts
Setting up your international business for future success with tools is an important step. They can help you automate aspects of your eCommerce site, which will save you time to spend on other important aspects.
So, what are you waiting for? Implement these tools that will help you grow your international business. It could be the best decision you make for the longevity of your eCommerce brand.
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