4 Tools You Want to Use to Grow Your Business

Business owners have always looked for ways to improve their businesses and make them grow. Nowadays, this is easier than ever before thanks to the constantly evolving technology. There are a plethora of tools that allow you to improve almost every aspect of your business.

However, since there are so many available tools, it can be hard to decide which ones will be good for your company. While some would help it thrive, others would be practically useless. That is why we made this list of tools any business could benefit from.

If you really want your business to grow, these tools are a must-have.

VPN

Cybersecurity is a constant issue, and companies need to do everything in their power to protect their data. A data breach can potentially ruin your company. In 2019, the average cost of a data breach was $3.92 million. The best way you can protect yourself is with a VPN.

If you’ve ever asked yourself “Do I need a VPN?” you probably know that the answer is a resounding yes.

A VPN (Virtual Private Network) is a tool that helps you browse the internet securely and privately. It works by creating an encrypted connection over the internet between the device you are using and the server. Your data passes through a VPN tunnel and gets encrypted, which means nobody can see it.

While most people use VPNs because of the enhanced data security they provide, there are other benefits you will enjoy if you get this tool. They include:

Bypassing regional restrictions. VPNs provide you with a different IP address whenever you need it, from various parts of the world. If certain content isn’t available in your country, a VPN can solve that issue. You will be able to access geo-blocked content and websites whenever you want.
Online anonymity. When you don’t use a VPN, your online activities can easily be tracked by third parties. It’s incredibly easy for hackers, Internet Service Providers, and network admins to track your online activity. But as long as data passes through a VPN tunnel, your activities will be hidden.
Multi-device availability. Most VPN providers allow you to connect between 3 and 10 devices. This is great for companies, as a larger number of people can use the internet anonymously and safely.

There are a lot of good VPN providers for you to choose from, but you need only one. If you need help with deciding which one to get for your company, take a look at the NordVPN review.

CRM tool

A CRM (Customer Relationship Management) tool is essential for any business that wants to provide its customers with a great experience and leave them with a positive opinion of the company. After all, if you don’t have your customers, your business will never be able to grow.

A CRM tool’s purpose is to keep track of all the conversations you have with your customers. That includes all channels of communication such as email, blog, website, social media platforms, and anything else your company uses to keep in touch with customers.

Here are some benefits you will gain from a CRM tool:

Better relationships with your customers. Since a CRM tool will keep all information about your customers in one convenient place, you will always have the information you need as soon as you need it. When you know everything about your client’s history with your company, you will also be able to meet their wants and needs more efficiently.
A higher chance of cross-selling. When you have a better understanding of your client’s wants and needs, you will be able to predict the products or services they would most likely be interested in.
Increased revenue. Once everyone on your team learns how to use the CRM tool productively, sales will undoubtedly increase. More sales will lead to higher revenue and your investment in the CRM tool will pay off in a very short time. According to sales statistics, if you successfully implement a CRM system, you could even get an ROI of 245%.

Team collaboration tool

One of the most important factors in any company’s success is its workers. If your employees don’t know how to work together as a team, you can’t expect your business to grow. Collaboration can be a really hard thing to achieve in a work environment, especially if you have a big team.

That’s where team collaboration tools come in. When you use a team collaboration tool, you can achieve the following:

Smaller communication costs. Companies often spend a lot of money on modes of one-to-one communication such as phone calls and snail-mail. Team collaboration tools offer a much more efficient way of communication for a lower price.
Access to knowledge from anywhere in the world. Collaboration tools provide a great chance to access a plethora of knowledge via training and brainstorming sessions. Additionally, they allow you to do this from anywhere in the world, so teammates no longer strictly need to meet face-to-face.
Reduced travel costs. Since employees won’t need to be physically present for certain meetings anymore, travel costs will significantly drop.

If you’re interested in getting a first-class team collaboration tool such as SharePoint but aren’t sure how to use it, you can look for Microsoft SharePoint migration services. Worry not, for there are experts out there who are willing to help you get the most out of such tools.

Accounting tools

No business would be able to grow without an accountant who is keeping track of all the incomes, expenses, and taxes of the company. Accounting takes a lot of precision and the majority of accountants believe traditional accounting isn’t enough to remain competitive in this digital world.

An accounting tool can allow one person to accomplish a plethora of skills that would take multiple accountants to do manually. It makes things such as keeping records of every transaction and creating separate accounts much easier, and all of the information will be readily available in the software when you need it.

Here are some benefits of accounting tools:

Accuracy and speed. Manual accounting always has at least a small chance of human error, as even the best accountant makes mistakes sometimes. An accounting tool will always do every task accurately and complete it much quicker.
Anybody can use it. These tools were built in such a way that anyone can understand them without any issues. That means that you don’t need an actual accountant to keep track of your bookkeeping, you can do it yourself and cut expenses.
It can improve financial performance. Accounting tools give you an insight into the overall financial performance of your business. When you have accurate financial reports, it's easy to see which aspects of your business need to change so the company could improve cash flow and have better financial performance in the future.

Final thoughts

Technology has given us great opportunities to advance in various different fields, and business is undoubtedly one of them. If you as a business owner know how to use business tools correctly, you can watch your company grow from a small start-up to a big corporation.

Just make sure to only use tools that can help your business thrive and don’t waste your time or money on those that won’t improve any aspect of your business.

Igor is a content marketing expert with a proven track record of helping businesses by adding value to their brands, developing a content marketing strategies, as well as educating and connecting with their audiences on a personal level.

In his spare time, he plays guitar, produces electronic music, does yoga, learns how to ski, and (with more or less success) tries to get in touch with his inner child.

Author // Igor Zagradanin

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