25 Amazing Newsletter Ideas That Will Keep Your Subscribers Yearning to Open Your Email in 2022

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Updated: February 26, 2022
by CyberCash Worldwide

Getting the perfect newsletter ideas to engage your subscribers without being too salesy could be frustrating.

And it's even scary when you build an email list, but your subscribers STILL don't interact with your emails.

It doesn't mean email marketing is dead.

Interestingly, it's one of the best ways to showcase your brand's message to your customers as you engage them on a deeper level.

The problem is knowing how to construct amazing newsletter ideas that will keep your subscribers yearning to open your email.

That's why I created this article to share awesome newsletter ideas. And these ideas will attract your subscribers to open your email.

So, if you're ready to see these fantastic ideas, let's dive in.

25 Amazing Newsletter Ideas That Will Keep Your Subscribers Yearning to Open Your Email

The 25 Amazing Newsletter Ideas that Will Help Your Email Marketing

In this article, I grouped the 25 newsletter ideas into six categories, namely:

  • Promotional Email Ideas
  • Helpful Newsletter Ideas
  • Business-Information Based Newsletter
  • Event Newsletter Ideas
  • Fun Newsletter Ideas
  • Interactive Newsletter Ideas

Let's Begin!

Promotional Email Ideas

Marketingsherpa did an email market survey in 2016. It revealed that over 60 percent of consumers subscribe to an email list for its promotional messages.

So, you can send promotional emails to your email subscribers as often as you can.

Here are a few promotional email ideas you can try.

1. New Product Announcements

Are you working on launching a new product? Then, this kind of newsletter will come in handy. This approach does a great job of keeping your subscribers excited and yearning for your latest release.

It also helps you create a buzz for your new product. That way, you can attract new customers.

2. Gift Guides

A gift guide newsletter is a SUPER unique way for eCommerce brands to promote their products. It helps to generate more sales—especially during the holidays or special events.

There's more.

With gift guide ideas, you can help your subscribers sort their holiday shopping easier and faster.

Gift Guide, Source: Pinterest

Source: Pinterest

3. Coupons and Promotions

Everybody loves a good deal. So, it's sure that your subscribers will anticipate emails with special coupons and promotions.

You can also create urgency in the emails—with limited time offers. That way, you'll be increasing your conversions.

If you want to increase the urgency, you can add a countdown timer in the email. Consequently, your subscribers will rush to your checkout page.

Here's an example of a promotional deal offered by an apparel brand.

Cherokee Authentic wear promo deal

4. Case Study and Testimonial

Case studies and testimonials could be ample social proof for your brand.

Most times, subscribers get encouraged to patronize your business when they read a success story from one of your satisfied and happy customers.

This social proof statistics from HubSpot says it all. About 92 percent of people will believe a recommendation from a friend. And 70 percent will accept recommendations from a stranger.

Hence, it's vital to craft a case study and testimonial newsletter often.

The image below shows testimonials from Nerd Fitness Academy.

Sumo.com c/o Nerd Fitness Academy

5. Refer-A-friend Program

You can shoot a refer-a-friend email newsletter to your loyal subscribers. That way, you can ask them to recommend your brand to family and friends.

When they do, there should be a reward for anyone that signs up for your email list—using a link.

No doubt, it's a terrific way to bring your brand to the face of potential customers and grow your email list.

Helpful Newsletter Ideas

Solving your subscribers' problems is a great way to keep them around for a long time. And that's what helpful email newsletter template ideas do.

So, let's see a few.

6. Sharing The Latest Blog Posts

Subscribers like to stay informed. And a great way to keep them posted is by sending newsletters with the latest blog posts.

It's more like a home delivery since they get the latest information without visiting your website.

While you're at it, encourage your subscribers to share your blog posts on social media.

7. How-To-Guides

Sharing step-by-step guides on how to use your brand product can help to keep your subscribers.

It also helps to build brand trust. And it's easy to execute. All you require is to create a comprehensive article or video that explains how to use your product.

Also Read: Free Email Newsletter Templates and Email Marketing Tips

8. Sharing Helpful Videos

If you're uncomfortable handling videos yourself, this newsletter idea will be helpful.

So, having a YouTube channel for your brand is the way to go. That way, you can share your YouTube videos in your newsletter.

According to Isoline Communications, 53 percent of users believe that video is one of the most potent content forms.

9. Blog Post Roundups

Apart from sharing your latest blog posts with your subscribers, you can also produce blog post roundups.

Roundups offer your readers a list of your best blog posts.  And it's a great way to introduce your new subscribers to your old posts.

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Business-Information Based Newsletter

This kind of newsletters helps to keep your subscribers updated with your business activities.

10. Behind-The-Scene Videos

You can make your newsletter subscribers feel like VIPs by creating a behind-the-scenes tour of your business.

And if you don't sell or create a product, it's okay. You can still give your subscribers a tour of your office space.

11. Job Postings

Letting your subscriber know when you're hiring is another way to keep them yearning for your email. Why? It adds value to them. And it shows you care about them.

12. The Employee of the Month

Sending newsletters with your employee of the month is another excellent way to get your subscribers to connect with your brand. This idea is similar to sharing your company story, which I'll discuss later in this post.

13. Frequently Asked Questions

Even Google doesn't joke with FAQs, so you shouldn't. It's an excellent way to solve your subscribers' problems with your product without contacting you.

14. Interviewing an Expert

Interviewing an expert that your subscribers can relate to is another way to create an awesome newsletter.

The goal here is to ensure your subscribers get inspired by the featured expert. And they will yearn to open your email.

15. Industry News

It's a good idea to share other news about your industry instead of ONLY sharing information about your business.

Industry news will keep your subscribers excited. However, this idea may not work if you're in a competitive industry unless you share information about partner brands.

16. Sharing Your Company Story

Do you want your subscribers to connect more with your brand? It would be best to consider sharing your company story.

You can tell your subscribers via the email newsletter how you built your business, how you made your first check, etc.

It's a great way to build their trust.

Event Newsletter Ideas

You can always promote an upcoming event by sending an event newsletter email. Here are a few ways you can leverage.

17. Webinars


Using webinar marketing is an easy way to generate leads effectively. No doubt, it's an excellent way to convert your email subscribers to paying customers. And you can promote it via your email newsletters.

18. Event Invitations

Most people appreciate getting a personal invitation to an exciting event.

Hence, leverage that and send your subscribers an email invite whenever you have an event. It's also a creative way to get a lot of attendees to your event.

19. Event Recaps

It's ALWAYS ideal to consider sharing a recap of your company's event with your subscribers. It's especially perfect for subscribers that weren't able to attend the event.

If they see many thrilling highlights at the event, they will plan to attend the next one.

Fun Newsletter Ideas

No doubt, it's not out of line for you to create your newsletters in a fun way.

Here are a few creative ideas you can apply to make your newsletters fun-loving.

20. Inspirational Quotes

Inspirational Quotes

Once in a while, you can share an inspirational quote you think will be resourceful in your newsletters.

With that, you'll make your newsletters more attractive while you give your subscribers something to ponder on.

21. Holiday Greetings

You can never go wrong with Holiday Greetings. The holiday season is an excellent time to share love and happiness. Hence, it would help if you didn't leave your subscribers out. They will feel loved to get warm greetings from you.

22. Share your View about Something

You can give your view and recommendations about a book, movie, or song you love. Then, you can share it with your subscribers. Your audience would love to know your interests.

23. Sharing your Pet Pictures

Sharing your Pet Pictures

Sharing a cute picture of your pet or your employees will undoubtedly catch your subscribers' attention.

It's a fantastic way to stir up a lot of engagement.

Interactive Newsletter Ideas

Sending interactive newsletter content allows your subscribers to take action, and it brings a ton of engagement.

24. Run Quizzes

You can run quizzes with your subscribers. It's a SUPER exciting way to engage them. Businesses like Buzzfeed validate this idea. They send many silly quizzes like, "Build a sandwich and find out your real age," and they get a ton of engagement from their subscribers.

Also Read: Thrive Quiz Builder Review

25. Ask for Feedback

The connection between you and your audience shouldn't be one-sided. You should have a two-way communication system.

A good start is to ask for customers' feedback.

Wrapping Up

Now you've got everything you need to keep your subscribers engaged—thanks to the 25 amazing newsletter ideas listed in this post.

If you can successfully implore these ideas to your newsletter, you'll boost your subscribers' engagement level.

So, let me know; which of the newsletter ideas caught your fancy the most? I'd be looking forward to your comments.

Tim Guga

Author Bio:  Tim Guga

Tim Guga is the funder of Capiston.com. When he is not working, he is dancing salsa or reading a book.

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