If you are new to email marketing or struggling to retain your subscribers, this free email newsletter templates can help you. The guidebook "What To Write In Your Emails" written by two Content Marketing Specialists from AWeber, Monica Montesa and Elisabeth Willits, is totally free, and has a lot of useful, key information.
You need to take a different approach from your web content creation. While writing a web post is a "pull" technique - using keywords for SEO to bring visitors in, writing an email newsletter is a "push" technique - delivering your content to inbox. So you need to keep your subscribers interested and think about retaining them in a long term.
There are certain rules in email marketing that you should know about, such as;
This 86-page ebook has full of tips, advice and email templates that you can easily customise and use in your autoresponder/newsletter right away.
Here is a list of templates included in this ebook.
[1] Making Connections:
1. The Confirmation Email template
2. Welcome Email templates
- Basic Welcome Email
- Welcome Email with Download
- Welcome Email with eBook
- Welcome Email with Templates
- Welcome Email with Video Course
3. Automated Welcome Campaigns
- The Basic 'Thank You'
- Frequently Asked Questions
- 'About My Business'
- 'Connect with Me'
4. Newsletters
- Business Newsletter
- Content/Blog Newsletter
- Curated Content Newsletter
- Industry News (written by others; single)
- Industry News (written by others; multiple)
- Industry News (you’ve written about)
5. Event Invitations
- Event RSVP
- Event Follow Up
- Webinar Invitation
- Webinar Recording
[2] Introducing Your Brand and Nurturing Subscribers
1. Products and Services
- Product Benefits
- The ‘Service Benefits
- Product Case Study
- The ‘Service Case Study
2. Nurture campaigns
What autoresponder should be (series of 6 emails, 2 days delay in between).
- Address a Problem
- Introduce a Solution
- Brand solution
- Supporting Content
- Case Study
- Exclusive Offer
[3] Selling Your Product/Service
1. Selling A Product
- Promotion
- Selling a product
- The 'Sale'
- Product Flash Sale
- The 'Last-Chance'
- Seasonal Sale
- User-Generated Content
- Affiliate Product Promotion
2. Selling a service
- Promotion
- The 'Sale'
- Product Flash Sale
- The 'Last-Chance'
- Seasonal Sale
- User-Generated Content
- Affiliate Product Promotion
[4] Developing Loyal Customers
1. Delighting customers
- Product/Service Update
- Birthday
2. Dealing with unhappy customers
- Apology
- 'Oops!'
3. Turning customers into brand advocates
- Post a Review
- Enter a Contest
[5] Maintaining a Healthy Email List
Asking for feedback in a survey
- Incentive Feedback Survey
- Emails Feedback Survey
Free Email Newsletter Templates and Email Marketing Tips - "What To Write" by AWeber
It's a great opportunity for you to grab this ebook at no cost. And AWeber is proven to be "the best" email marketing provider by majority of internet marketers in terms of cost as well as reliability/deliverability. If you haven't used an autoresponder service, I thoroughly recommend it.
Get the book and see how useful it is for you.
Hey Ray, great page. As much as I want to sign up with them and read this ebook, I’m worried that they’re going to start bombarding me with emails. I’d hate that, as I’m a Mailchimp user for the past 3+ years and totally happy.
I understand Aweber is a very good company but Mailchimp is free and I’m not prepared to pay for my email service. Is there any advantage?
Hi John, thanks for your comment. You don’t have to worry about giving away your email address to a company like AWeber. It is a reputable email marketing service that works continuously to prevent spams. You will be receiving a ‘quality’ email newsletter every few days or so, which will be inspiring, but if you really don’t want it, all you have to do is to unsubscribe.
Mailchimp is very good and provides a free service up to 500 subscribers, so when you have more than 500, you won’t wont to use any other free email marketing services (because of bad delivery rates) perhaps you could try AWeber to see how easy it is to use – I’d say as easy as Mailchimp. Aweber is proven to be one of the best in terms of the deliverability for the price. Any more questions don’t hesitate to get back to me any time, thanks for your visit!