At the start of 2020 a new company named “We Can Track” - whose goal is to help affiliate publishers to scale their business - has been launched. To achieve this they introduced a wide range of new technologies and functionalities tailored for affiliate publishers.
After setting up and installing an account it's fairly easy to connect your affiliate network accounts to We Can Track so they can start to collect and aggregate your commission data. They will combine this with your click data and make it available into their sophisticated dashboard. By simply authenticating We Can Track with Google Analytics & Ads, Facebook- and/or Microsoft Ads you will now be able to access your affiliate conversion data in detail in your online marketing tools of choice. While they offer many functionalities, today we will dive deeper into one of their main features; integrating affiliate commission data into Google Analytics.
We Can Track Review | ||
Product Name: | We Can Track | |
Website URL: | wecantrack.com | |
Type: | Affiliate commission tracking service | |
Owner: | We Can Track B.V. | |
Price: | Free, $60, $120, or $240 per month | |
Rating: | ||
How Does We Can Track Work?
We Can Track will track your sites; sessions, clicks and conversions and will match this to the right visitor within Google Analytics. This is only possible by making use of SubIDs. Those will append to your affiliate urls with unique SubIDs automatically. In case you're worried.. This will not mess up your affiliate URLs; because in the neglectable change of the servers going down, the appending of SubIDs in your affiliate URLs will change back to normal. So no revenue can be lost.
We Can Track’s JavaScript snippet, WordPress plugin or API connection will make this necessary adjustments on your affiliate links.
Your conversion data will be frequently fetched by accessing the affiliate networks with your accounts API credentials.
How To Get You Started?
We already gave a short introduction. But basically you follow 4 steps:
- Sign up at wecantrack.com
- Insert your affiliate network API credentials
- Connect your sites
- Activate and authenticate Google Analytics
What Are The Opportunities?
Full detailed knowledge of affiliate conversion data
You will have detailed understanding of your performance on channels, source / medium, landing pages, campaigns, devices, languages and locations. “Like a webshop” you are now able to see in detail where your own affiliate conversions are coming from. You will see new opportunities and get new inspiration to which direction to go next with your (affiliate) websites.
Optimize your content based on conversion data
Instead of optimizing your website and SEO based on just clicks you are now able to see real financial performance from every source of traffic, piece of content or changes to your website. Now you know it's not only about quantity of traffic but rather quality.
Really get to know your users
In Google Analytics dive into user reports, see what makes them loyal and what makes them return? You might be able to make up a ‘target audience persona’ in order to adjust your content and marketing around your typical user profile.
Create revenue share partnerships with traffic sources
Now you know who is converting you’re able to set up (revenue share) deals with other website owners. Do they have a lot of traffic, and you know how to make them convert? Get in contact and make a deal to be your partners.
A/B test with real conversion data
Instead of doing A/B tests on your website based on clicks you are now able to do so based on real conversions. Making people click turns out to be a whole different thing then making them convert.
Advanced Functionalities:
- Set up URL click goals in Google Analytics
- Set up converter audiences in Google Analytics
- Create segments in Google Analytics
Pricing
The great thing about We Can Track is you can join free, so the least you can do is to sign up now and give it a try. A free member is allowed to have 5 data source, 50 transactions, 2,000 clicks and 8,000 sessions per month, which is sufficient for you if you are a brand new affiliate marketer.
As you sign up with multiple affiliate networks, you can move to one of the premium options. The payment option can be chosen in USD or Euro.
- Small Affiliate - $60 or €50 per month
- Medium Affiliate - $120 or €100 per month
- Advanced Affiliate - $240 or €200 per month
We Can Track Pros and Cons
Pros
Cons
We Can Track Review: Conclusion
We Can Track offers some interesting functionalities and technologies that indeed can help to grow a ‘good’ affiliate publisher into an ‘advanced’. But you need to take some time for a proper installation and getting to know the new opportunities.
We are happy to see that We Can Track brings some much needed innovation into affiliate marketing for publishers.
