If you wish to understand what your audience really wants, running online surveys is a great idea. But if you're looking to generate leads at the same time, here's my ResponseSuite review - I want to show you how this tool can help you with that.
So the purpose of running a survey is to find out about your audience - site visitors, potential clients or people in general, depending on where you cast your survey.
Free online survey tools are available out there, they can gather the information and let you know of the results. But that is normally it. The survey results can be used as part of your marketing strategy and that's great, but there's nothing more. Because free online survey tools are not designed to promote your business or brand on your behalf.
Online Survey Maker
Rob & Kennedy @ ResponseSuite
$29/month or $290/year, or
$69/month or $690/year with email marketing integration
ResponseSuite is a drag & drop online survey builder tool that connects to your email marketing service at a deeper level. Each survey will require the respondents to enter their email address, so they'll automatically be added to your list upon submission of their answers, but to a different list based on their answers.
In bizopp niche for example, your survey question can be "What do you think you're missing out, in order to build a successful online business?" You will prepare 5 x option answers and also create 5 x separate lists in your autoresponder, e.g.
- "All-done-for-you website builder"
- "Good SEO tools"
- "Investment management"
- "Affiliate marketing training"
- "I don't know, anything. You tell me!"
Each respondent will be added to one of your 5 lists according to the option answer they've chosen. So you can email appropriate campaigns to them.
ResponseSuite will also direct them to a different page after the survey depending on their answers. Which I think is a million times better than directing them to a generic 'thank-you' page and disconnect them, or the wrong type of sales funnel ("Smart" Thank-You Page).
You can integrate ResponseSuite with any major email marketing services just like you do with a lead generation form.
It's cloud-based, so no installation is required. You can choose your custom domain, e.g. https://my-survey.responsesuite.com. And your survey can also be embedded on your own site.
Before I go any further, let's just clarify the pricing options. Firstly the autoresponder integration feature is not available with the cheapest pricing plan. There are three plans available;
- "Researcher" - $29 per month or $290 per year (pay 12 months in advance and get 2 months free, which works out as $24 per month).
- "Marketer" - $69 per month or $690 per year (pay 12 months in advance and get 2 months free, which works out as $57.50 per month).
- "Entrepreneur" - which is a little pricier, but right now the same price as the "Marketer" option is offered as a special discount.
Questions per survey
Up to 10
Up to 50
Responses per month
Up to 1,000
Up to 1,000
Drag & drop survey builder
Drag & drop report suite
Custom Thank-You page
"Smart" Thank-You page
Embed surveys on your site
Email marketing integration
Stock image suite
Facebook pixel on surveys
Google analytics tracking on surveys
Remove 'Powered by ResponseSuite' on surveys
Conditional logic suite
Go For The Cheapest Plan?
As the name suggests, the cheapest plan ($29 p/m) seems more focused on "researching". But the main thing is to keep your survey participants within your site.
Whether you use your custom ResponseSuite subdomain or embed the survey on your site, you can send them to your own "thank you" page at the end of the survey - where your opt-in (subscription) form should be placed. You can use a traditional technique there - offering a freebie in exchange for opting in. So the "Researcher" plan will still be useful.
How You Can Generate Leads with ResponseSuite
You know, a survey can generate more leads than a boring old squeeze (=lead generation) page.
Because a squeeze page is all about you - "My business is so awesome, look at me, join me!" - whereas a survey is about them. People will be happier to share their opinion or experience with you than simply being pushed to whatever your invitation.
The link to your survey can be sent out anywhere - social media, via a paid advertisement or by using a solo ad traffic service.
And I can tell you from my own solo ad experience that, a survey could get you 50%+ better response than an ordinary squeeze page. While I got 30-40% opt-ins with my "boring old" squeeze page, with a survey I could receive 65%+ opt-ins. Of course I must add, it depends on the niche and the quality of the squeeze page, and also depends how interesting the survey questions are.
You Won't Need A List Segmenting Tool
We all know how important to segment our list - to retain the existing subscribers, keep them interested, and also to save the autoresponder cost. So we usually split-test our campaigns, often use an extra tool to get our list segmented automatically based on the reaction to each campaign. With a ResponseSuite survey, you can effectively ask them which list they want to be opted-in.
If a monthly fee of $69 seems to you like a lot to pay, with ResponseSuite you won't need a separate list segmenting tool, so you'll be saving money there.
Use ResponseSuite On Existing Leads
ResponseSuite surveys are not just to drive new leads, but you can use it to keep your existing subscribers/customers interested.
They may have already answered your surveys in the past, so it's only fair if you make the purpose of your new survey clear. Such as offering a new range of useful products, freebies or invitation to a prize competition. Again upon submission of their answers, they can be automatically added to a sublist based on what they want. Or you can simply redirect them to different "thank you" page where the offer is displayed.
The Creator and Customer Support
The creator is Rob J. Temple. He's co-founder and COO of ResponseSuite. He's released other internet marketing products in the past such as Video Cash Formula, Continuity Academy, and List Profit Sniper. Rob is also well-known for entrepreneurship coaching, and he is a hypnotist (https://roberttemplehypnotist.com). The other co-founder is Kennedy, SEO of ResponseSuite, who often appears in the instruction videos - he's a mindreader (https://www.mindofkennedy.co.uk) Wow, how fabulous.
Anyway, plenty of support is available - Knowledgebase, support ticket system, and Facebook user group. And you may have noticed from the ResponseSuite homepage that you can book a demo. If you want to know more in detail, Rob will personally take you through via a video conference call. You can ask him any questions if you have any doubts before you give it a try.
Become An Affiliate For ResponseSuite
ResponseSuite offers an affiliate program and they can pay out via PayPal. You can join the program from the menu in your ResponseSuite dashboard.
I was thinking - if you choose to go for the "Marketer" or "Entrepreneur" option, you can remove the 'Powered by ResponseSuite' badge from your surveys. But it may be a good idea to leave that badge in but place your affiliate link to it. Some business users will be interested to know which survey builder you are using (I always am). It's just an idea.
Get Them To Respond!
Another good thing about paying a monthly fee to a survey building service is that, it will keep you survey-conscious. You know you can't keep asking boring 'feedback' questions - "Overall, how did you find the navigation of my site?" Extremely easy. Somewhat easy. Indifferent... Only nice and kind people will cooperate with you.
By trying to create interesting and helpful questions regularly, you'll get to learn how to entice your subscribers or potential customers to stay with you.
Pro's and Con's
ResponseSuite - Sum Up
If YOU are not interested in casting surveys, think again. Because I think it's the best way to pull new leads in, keep them in and guide them to the right direction. So you can help them purchase what they think is the best products. Better customer satisfaction.