Jeff Lerner’s ENTRE Institute Review – It’s NOT a Scam, It’s Good But…

Jeff Lerner says that how to become a millionaire is simple - copy exactly what millionaires do. Well, yeah. You can probably become an astronaut if you can copy exactly what astronauts do, and you can become the next US president if... No, no, choose to be better instead of being bitter! I get Jeff's point and I'm sure you do too. Your mindset creates who you are, therefore you must learn to do what wealthy people do to become wealthy yourself. That's what Jeff Learner's video introductions are all about. In fact, it's almost the only thing that's focused on. 

Jeff Lerner is a well-known entrepreneur and speaker, and he's released many training courses over the years. I was interested in this latest one when I saw someone said this one was the "best one ever" and described it as a "shortcut to a wealthy lifestyle" in his review. Now I've joined the program and know that it really isn't a "shortcut". Perhaps that person is simply trying to sell it without joining it himself. So here this Jeff Learner's ENTRE Institute review, I'll try to be as unbiased as I can, explain what this program offers, and who it's for, if at all.

What Is ENTRE Institute?

ENTRE Institute is a hybrid entrepreneurship coaching program that includes mostly video training tutorials and 1-2-1 coaching. The entire program will cost you thousands of dollars, but you can join the basic entry-level named ENTRE Blueprint for the price of $39.

ENTRE Blueprint is a general video guide to making money online. It consists of 6 steps but the majority of it is about how businesses generally work and 3 x business models Jeff recommends you to consider, i.e.

• Affiliate marketing
• Digital agency (provide digital services to other business owners)
• Digital courses (provide online tutorials)

The guide is a very basic knowledge base for those who are totally new to making money online, so it explains what affiliate marketing means, for example. it doesn't teach a practical step-by-step, but it rather gives you some theoretical ideas, allowing you to decide whether this kind of career is feasible for you.

What ENTRE Blueprint Includes

So to clarify once again, the whole extensive ENTRE Institute program has a few different online business courses and it will cost you $3,997. But ENTRE "Blueprint" course that you're paying $39 for teaches an introduction to online entrepreneurship. It includes;

• 6 Steps / 6 x video tutorials totaling almost 7 hours.
• "Business Plan" video - 2.5 hours' sales video that invites you into ENTRE Institute suite.
• A business plan call with your adviser (phone, email, or Skype).
• Members-only Facebook group.
• Bonus "Awesome Life Challenge" tutorial videos by Jeff Lerner.

Who Is Jeff Lerner?

Jeff Lerner says he has 25 years of business experience but his serious online career started in 2008. Now he's a multi-million entrepreneur, speaker, and author. He also says that he runs 3 x e-commerce sites, invests his money in various ways including cryptocurrencies, and is involved with other business models such as real estate.

So he's certainly knowledgeable from real experiences in various different industries. It does sound credible when he recommends you to focus on the 3 particular business models mentioned above because they are easier to get started for beginners compared to other wealth-creation methods.

I'm not a tutor or leader myself, who am I to judge someone like Jeff Lerner? But as a user - if I was a student of his, I think he's honest & very transparent. He never lies. Obviously he's a speaker, so I find it very easy to understand what he says. But I personally think he talks a lot too - explains a lot of stuff before he gets to the point. I would prefer to go through "bullet points" rather than to listen to someone talk, so I sometimes find it hard to follow. 

I'm also not a fan of hearing "big fancy words" when trying to find out something in a practical sense. Jeff often defines keywords, such as "3 phases of building your own legacy" (one of the lessons, explained later on) and explains each word. Legacy, Core Visions, Empower and so on...they lose me sometimes. That's just my personal preference as an introvert, but if you are the type of person who can be "empowered" through talking, perhaps you'll get a great vibe from Jeff's tutorials.

Entre Blueprint Course Content

Upon payment of $39, you'll be immediately supplied with your login detail by email. You'll be taken to the introduction video and be advised to contact your personal advisor. You don't have to contact your advisor, which is a good thing because I've seen some similar "empower" training programs that don't let you move on to take the next lesson unless you speak to your advisor-slash-sales representative. So here's a summary of the 6 "steps" that you'll learn.

• Introduction: Welcome to the ENTRE Blueprint (16 mins) - Jeff talks about the mission of "Empowering people to achieve physical, personal, and professional excellence through entrepreneurial education."
• Lesson 1: The 3 P's Of An Awesome Life (Physical, Personal, Professional) (74 mins) - A lot about defining some key phrases, for example, "Diversified Growth Across Value Channels", what the word "excellence" means, etc. It may be motivational for some, yet quite philosophical.
• Lesson 2: The '3 Legs' Of Successful Action (55 mins) - 1. Community (the social component of success - other people) 2. Knowledge (facts, techniques, systems, and standards specialized to our goal) 3. Strategy (A plan undergirded by a "Belief System".) It kind of made sense but I found it hard to take it in. Basically, knowledge and belief matter, and you use them when connecting with people.
• Lesson 3: The 3 Phases Of Building Your Legacy (62 mins) - Jeff talks about some famous entrepreneurs and how successful they are/were. He then talks about what kind of "businesses" are available (affiliate marketing, eCommerce, network marketing, contract sales, etc.) The 3 phases are; Cash flow, growth, and wealth. Basically, 1. start your business, 2. make regular sales, and 3. when you've made money, invest it or sell your business to make more money.

• Lesson 4: Affiliate Marketing: The Ultimate 'Lifestyle Business' (62 mins) - The very basic introduction to affiliate marketing. What it is, how big the business is, finding niches, drive traffic and build lists. 
• Lesson 5: Digital Agency: Converting Online Skills Into A Predictable Cash Flow Machine (74 mins) - Some examples of digital agency services. SEO, building websites, content creation, and social media marketing on behalf of clients.
• Lesson 6: Digital Courses: Turn Your Knowledge Into Your Legacy (65 mins) - How you can make money as a digital educator (i.e. online tutor). The 3 steps to take are; Validate (Know your course will sell before you create it), Create (Create your course knowing it will sell, and Automate (Deliver and support your training in the most hassle-free way possible). 
• "Business Plan" (6 mins) - Outro to say, "you've seen the outline, it's time to turn that knowledge into action."

So the 6 x ENTRE Blueprint lessons are all about what's going on with some of the successful online entrepreneurs and how they do it. The lessons are all knowledge base, they don't give you any practical tips, they don't get you to start anything as yet. So the next video is a little more in-depth recap of the 6 lessons, introducing you to the ENTRE Institute program (which is expensive!)

Business Plan Video

The "Business Plan" a.k.a a sales video of ENTRE Institute is 2.5 hours long, you can pause it at any time but you cannot fast-forward or rewind, which means you'll need to make time for it. It's good because it means Jeff wants students who sit through the video and convince themselves that the program is for them before they pay $4k. He doesn't want you to skip the video, watch some bits of it, quickly change your mind after joining and ask for a refund. That'd be a waste of your time as well as his.

I find the number of training packages very confusing. Jeff talks about the 3 business models (mentioned earlier), which are;

• Affiliate marketing
• Digital agency
• Digital courses

There is a separate package for each model plus a lot of bonus training materials, so I'm a little confused. I think it's partly due to the constant updates - Jeff says the courses are regularly revised and updated, and he's not lying. I've checked some other ENTRE Institute reviews and some of the content that other reviewers describe are different from what I've got (at the time of writing this!)

Anyway, according to the checkout page, the ENTRE Institute package is $3,997 and it includes;

• Affiliate Millionaire Accelerator - Affiliate marketing training course including choosing the niche, leveraging trends, creating funnels, email marketing, YouTube marketing, blogging, and SEO.
• ENTRE Super-Affiliate Bonus - A package to promote ENTRE itself, including ads, funnels, ad copy, targeting data, buyer lists (this sounds powerful).
• Agency Millionaire Accelerator - Digital agency training. Setting up an agency, landing clients, automating, scaling, and building your team.
• Agency Tools Bonus Package - "Breaking the $10k barrier" training, Cold email case study, industry-specific DFY funnels, and ads.
• Course Millionaire Accelerator - Course creation training. Validating your course, creating a course, creating a bonus offer, digital course technology, fulfillment, and automation.
• Course Automation Tools Bonus - Webinar & funnel templates, plus affiliate training to make promoting and scaling your course.
• ENTRE AdSkills Traffic Training - training sessions on all major ad platforms.
• 2 Week Implementation Bootcamp - a 2-week intensive program designed to see results.
• 2 Week Dedicated Implementation Specialist - 2 weeks of hands-on guidance and implementation planning with digital business experts.
• Elite Support Groups Access - a Facebook group for the students.

Business Setup Consultation - To make sure your business is set up to leverage tax benefits and other incentives.

Your "Advisor"

You'll have a dedicated advisor and you can book a "business plan call" with them. I haven't spoken to my advisor and I'm not going to, because of the speech impediment I have. But I have spoken to dedicated advisors on other coaching programs quite a few times in the past. The actual "advice" that they can give you at the entry stage is usually minimal but instead, they try to sell you the whole course package for thousands of dollars.

So I would expect the same from ENTRE Institute. But I mean, that would be fair enough, wouldn't it? The "advisors" dedicate their time to speak to you one-to-one but you've only paid $39. They don't have time to answer your every question unless it's directly related to the "Institute" program itself. They have a duty to encourage you to buy the full course. You'll probably be just a time-waster for them once they know that you're not willing to join their team.

Having said all that, I'm not sure how knowledgeable my "advisor" on ENTRE Institute is. Jeff says that all the advisors are extremely successful entrepreneurs themselves with years of experience. I can confirm that my advisor is a real person, with real photos. But his social followers are less than a hundred. He created his Facebook page 6 months ago and posted a handful of messages in the first week and nothing's been posted since. 

Who Is ENTRE Institute For?

Firstly, you'll have to have $4,000 in hand to get started. On top of that, you'll be spending on tools such as sales funnels, email marketing and paid advertisements, so you might want to look at around up to $10k to invest before you start making profits. This is purely my speculation, it may be more or less.

And if you're prepared to spend that kind of money, you should really be willing to sacrifice all your free time and work hard on it for sure. 

You'll be liaising with your "advisors" and other experts in the group, you'll be expected to have a - I hate this expression! - "can-do" leadership attitude because that's what this program is about...Copy what millionaires do! So it's probably not for someone like me who prefers to work at my own pace, doesn't fancy networking and just wants an easy-going retirement life. It's probably not for those who have been working as an employee either - you'll already have to have a business-owner mindset. If you're not "Woahhhhh!", then it's not for you, I suppose.

30-Day Money-Back Guarantee

ENTRE Institution's refund policy (my.entreinstitute.com/terms/refund-policy.php) states that "any purchases may be cancelled without penalty of obligation within 30 days from processing of payment" and it actually doesn't mention the refund, which is unclear and slightly worrying. 

But the sales page (classwithjeff.com) clearly says that you are under the 30-day "keep it all" money-back guarantee. You'll get to keep ENTRE Blueprint, which is your access to the training platform. So if you really think nothing you received was worth it, you can request a refund by sending an email to support.