I'm not speaking statistically, but those who master how to start a home based business quickly are often social dropouts. I've got to know countless fellow online marketers in the past many years. A lot of them are failed college students or people who didn't fit in at work. They've turned their life around by starting their own business. At home, online.
It kind of makes sense, if you think about it.
Schools don't teach how to make money. Unless their parents are (were) business minded people, it's hard for kids to get their head around to finding a "future career that pays decent salary, that's secure, and that suits them". At that sort of age anyway. Sensible ones would choose to study "business, economics and finance" at college for sure. Then they become executives. While others - many kids - would just go for whatever's available on the plate. So they have to work to live. They have no option but to get along with others in the office, to eat.
Now the time has changed dramatically in the past 10 years, and here we have another option - do what we want to do to make a living. And the chance is here for anyone at any age. Executives and professors can keep their jobs (no disrespect!) but if you hate what you do right now and feel like a failure, you can quit and start a small business of your own that pays.
Of course you can't quit your current job now, but you can start building a ladder to climb up as early as you can. Here's how to start a home based business - for anybody.
Find Out What You Love = Niche
Firstly find out what interests you. You know what your hobbies are. But a hobby is not just a fun, pastime entertainment that you do in your spare time. Think about it deep down and there may be something else that you don't consider as a hobby.
For example a friend of mine who is a gym instructor loves his daily jogging routine. Of course there are treadmills in the gym but he'd rather go running outdoors because he finds it therapeutic. For him, gym is work, and running is a hobby.
Another example is about me. I was an accountant for many years and loved taxation. But somehow tax was my hobby, I loved learning updates such as in inheritance tax, property tax, etc. but never liked giving tax-saving advice through work.
So if you don't think you have a hobby because you're not interested in sports, music, art or literature...think hard about what you occupies your mind the most. Watching TV is fine, if that's your hobby - what do you get from it? And what excites you the most?
...That will be your "niche". You will start a niche marketing from home.
Start Your Own Website Business
Once you know what you love to do, you'll be ready to build a website of your own. The idea is to start broadcasting about your niche (hobby) via your blog. Yes, you'll be a blogger, but you'll be a niche marketer. A niche marketing blogger. In your website, you'll only write about your niche and nothing else.
How does it become a business? Through blogging, you'll be recommending related products and get your readers to buy them. There are two ways;
- If you are able to sell products (you are an artist, dressmaker, make your own jewellery, buy antique and resell) - you can recommend your own products in your blog.
- If you don't have anything of your own - recommend any niche-related products in your blog and receive affiliate commissions from the manufacturer/brand.
The latter option; as an affiliate. That's what makes it possible for anyone to make money month after month, year after year. You have a constant source of income as an affiliate, then that's a business. You'll be a blogger. You'll be a niche marketing blogger. You'll be a niche affiliate marketing blogger. (That's what I am!)
What kind Of Products?
Did you know as an affiliate, you can promote almost any products and services that exist in this world can be promoted in your website?
Come back to the example from earlier on about my friend whose hobby is running. Let's say you love running too. Firstly what would you write in your blog posts? In other words, what kind of topics to write can you think of?
- Running exercise for beginners
- Running workout plan
- Run faster or longer?
- Nutritions for cardio exercises
- Why I like (or don't like) marathon events
- Latest marathon event
- Bodyweight exercises for runners
- Where should you run, gym or outdoors?
- Best running shoes
- Best running shirts..........
...You guessed it, what kind of products could you promote? Through your blog posts, you could promote all kinds of running gear, music players for running, headphones for running, watches, fitness trackers... By becoming an Amazon affiliate, you could promote any items that are sold in Amazon website.
And of course, there are "higher ticket items" to promote - more expensive stuff. As for a running niche, fitness treadmill machines are expensive; price range of $200 - $3,000. Your affiliate commissions will be a percentage of the selling price, so the more expensive the item is, the higher the commission you will receive upon sales. When your blog reader purchases your recommended product, that is.
If you still can't find your niches, get some ideas from anything around you in daily life. What makes you happy, what you feel annoyed about, what you think is inconvenient, your wish-list, etc.
Why Niche Marketing Again?
So you build your own website and start blogging about what you feel passionate about. Keep publishing blog posts about your niche. Soon you'll be seen by your site visitors as a geek. Or an expert. You know a lot about the niche. They'll trust you, and they'll trust the products that you recommend on your website.
Imagine you and I both recommend some running shoes in our websites. Your site is a running speciality, page after page of worthy information. Whereas my site is something about making money online and all of a sudden I'm saying "by the way, this pair of shoes is great for running... I think". Which one of us will people trust, you or me?
This is about niche marketing. You'll become a specialist by being constantly at the same niche (i.e. what you love about). The amount of trust you'll gain from readers will be huge, in time. It won't happen quickly, you are going to build your website as well as a trust relationship with internet users across the world.
The Misconception: Sales Technique
One of the questions that I often receive from online marketing hopefuls is "How do I learn the sales technique?", but it's a misconception for beginners. I believe it is, anyway. Sure, you will need a good copywriting technique along the way. But in niche marketing, there are two more important things to do in the very beginning.
First - you don't "sell products". You recommend them. You need to be as honest and sincere as you can. That's the key to start a home based business.
It's a vicious circle of MLM (multi-level marketing). Every year millions of people are scammed online, they are trapped by cheap deceptive words like "In 90 days time, you'll be amazed how much is pouring in to your bank account! While you're asleep!" So they pay the expensive membership fees for 90 days. Desperate to cover the cost, they invite others in attempt to make a commission. By using the same technique, saying "money's pouring in while you're asleep". That's the technique!?
Whether they've actually lost money to the scams or not, many instant "online marketers" believe that's what they're supposed to do. To tell others there is an eye-opening system, tell them how easy it is, tell them to "unlock the secret key to wealth". The only people who don't know the truth are themselves.
There is no sales technique to learn for now, because you're not selling. You're going to recommend products and help others. To do this, you'll have to be true to yourself and be honest to your readers!
How To Start A Home Based Business
The very first thing you can do right now is to join Wealthy Affiliate and the first 10 training course for absolutely free. At the same time you can find out;
I suggest that you take your first step now in order to start your own dream business. If you decide this is not your thing...you won't lose anything and there's no string attached. But you'll never know until you find it out yourself.
Hi Ray, awesome advice. I’ve been trying to learn a good sales technique for a while but your post made me realize how I was missing the point. Also good to remind myself what I’m going to promote will have to be something that I really love otherwise will be extremely difficult to carry on when I look at a long term plan. Thanks! Good luck with your business!
Good instructions and truly convincing. I write very slow and it used to take me days to publish one post, plus resizing photos and stuff. I couldn’t keep up. Plus I didn’t make as much money as I do with MLM. I believe MLM is the only way to make a decent money, for me anyways. But everybody is different. I respect your suggestions. Thank you for such an impressive article.
Hi Sergio, I too write very slow and it takes me hours and hours of work to complete a webpage. But it’s satisfying and I love it. If you are good at multi level marketing, then there’s no problem with that. As you say, everyone has their own career choice in internet marketing. Thanks for your comment!
Great post. This is just what I wanted. Everybody tells you how easy it is to stat affiliate marketing, copy my system, you don’t have to do a thing, etc. only use a few minutes each day. That all lies. Making a website is important for all the purposes and I knew it but I didn’t know where to start. Step by step will help me. Thanks
Hi Albert, thanks for your comment. You’re just about absolutely right. If you want to start a home based business from scratch, you need to learn the basics from scratch, which may sound hard but with your will, positivity and determination you’ll be able to make it. If you want to know the step-by-step, check this page, and any other questions don’t hesitate to get back to me any time 🙂
Hi Ray! Thanks for your help earlier today! I am trying to make my first step choosing a domain. Already I’m having another problem but I can’t keep asking for help every time. Can I get back to you if I’m completely stuck? I chose my niche out of a list of 4-5. I’ll get this going and will let you know shortly. Thanks again!
Hi Joseph, you’re welcome! I’m glad you’ve got your niche sorted. Get back to me any time, I’m more than happy to give you a hand!
Nice post Ray.. it’s great to read about how everyday folks like us can find a niche which lines up with their interests, experience or career accomplishments to create an online business and become successful pursuing something they enjoy.
I have several online businesses today (should have more than one so you’re not dependent on a single income source in my opinion) On the other hand, so many choices today to create online income can make choosing one which works for you a tough task, right? Think about how many different ways there are to make an online income these days. The opportunities are truly overwhelming and seemingly endless.
But there’s so much competition as well so trying to differentiate yourself from all of the others can be equally daunting. The real difficulty is finding a method which isn’t just a fad so the work you put into it today will create income for you into the years ahead and not spike up and fall like a rock as many do only to try the next big thing. It needs to work for longer than a couple of months.
Regards and thanks for your excellent blog Ray.
Keep up the great work.
Hi BJ, thanks for your input. I had to delete the paragraphs where you were promoting another product because it would confuse my readers in my opinion. Also I cannot allow your affiliate link that contains 301 and 302 redirect method. Hope you understand, but I appreciate your comment. Good luck, and thanks!
Hi my parents run a farm and I know a lot about the business but I’m no longer part of it. What can I sell then and how to I carry on blogging?
Hi, thanks for your comment. as I said in my post, it’s whether you love it or not. If you love about the farming business, you’ll find a lot of topics to write about? Related products will depend on the specific topic within the business and they can be clothing, machinery or any how-to books. Depending who the target audience is, so it’s best for you if you join the community and start receiving the first sets of training. We can help you there!