Feedback Genius Review – Boost Your Amazon Score

Updated: April 30, 2016
by Ray Alexander

Good communications with your customer are the key to receiving positive Amazon seller feedback. In this Feedback Genius Review, I’ll show you how the tool can help you increase your seller rating at Amazon Marketplace.

This is something I struggled with when I started to sell products on Amazon a few years ago. Not many customers would leave feedback unless I sent them a friendly dispatch notification. Some would rate my service with 3 or 4 stars. Although it was a very small percentage of the customers, it bothered me. Brand new goods, the most competitive prices, always packed securely and always despatched within 24 hours. What’s the reason for receiving “less than perfect” feedback?

Amazon customer feedbackOne More Push

I soon worked that out – it wasn’t the products that I was selling, I just needed to give a little “push” to my customers, and ask them to leave feedback! I started to send an extra email after 2 days of despatch to each customer. And that simply resulted in a dramatic increase in the number of my feedbacks. Most of which with 5 star/excellent ratings with great comments.

All this was manageable with orders up to a few hundred per month, but when it became thousands, it got out of hand. That was when I needed to use a feedback service.

Feedback Genius Review

Feedback Genius is run by Seller Labs, a cloud-based software to help increase your seller feedback. It generates emails to request feedback, and product reviews and it also sends notifications to you when negative feedback is left so that you can quickly respond.

In other words, Feedback Genius will boost your seller profile and increase revenue. How does that sound?

It is 100% Amazon compliant, it sends out messages to your customer through Amazon’s Buyer-Seller messaging system. So the messages will always have your proper Amazon selling name when viewed by the buyer.

Which Amazon Sellers Is Feedback Genius For?

Feedback Genius supports, .ca, .mx, .uk, .de, .it, .fr and .es.

Feedback Genius Review Map

Please note that you need to have an account with Amazon Marketplace Web Service (MWS). If you are an individual seller, you need to upgrade to a Professional Seller account (North America) or Pro Merchant Seller account (Europe).

Emailing Your Customers

FeedbackThe best way to receive seller feedback is to use the two-email strategy. When a customer has placed an order, they receive Amazon’s automated email, therefore your email should not go out at the same time. Your first email should go out slightly later, say, the day after the order has been confirmed.

The second email should be sent out when the order’s been delivered, where you can request feedback. This is the best time because your customer is happy they’ve received what they ordered, and notice the speed of delivery, package condition, and if everything is in the box.

Feedback Genius generates customisable email templates, in which you can insert variables such as [[product-name]] or [[first-name]], as well as your logo, contact link and order link.

The first email can include the estimated arrival date and tracking link, and your second email can include a feedback link. There is also an “excellent feedback link” option, a feedback link but with 5 stars pre-selected.

Amazon Product ReviewAmazon Product Reviews

Feedback Genius also allows you to send product review requests to your customers, as part of their purchasing experience.

This is essential if you own the brand you are selling on Amazon. Positive product reviews will boost the popularity of your product over your competition. Even if you don’t sell products of your own brand, product reviews will improve a brand’s profile, hence its sales rank, hence the great possibility to increase your profitability.

This email template allows you to insert a link that takes your customer straight to the product review page on Amazon.

So when should you ask for the product review? It will depend on the type of product you sell;

  • Phone cases, charges – most buyers will use it immediately, so the request can be sent straight after the delivery.
  • Lifestyle products, e.g. audio equipment, kitchen appliances – 5-7 days after the delivery, so that your customer can fully experience before they can write a helpful review.
  • Supplements, health and beauty products – 2 weeks to 1 month after the delivery, as they require longer wait times before they may take full effects.

Feedback Genius – Other Features

Blacklist UnsubscribeEmail Blacklist

You can stop sending messages to a particular customer by adding their email address or order ID to the Email Blacklist. Additionally, customers can click on “Unsubscribe” at the bottom of your message. Some customers get easily annoyed by receiving extra emails rather than payment and delivery notifications. So these are useful features.

Negative Seller Feedback Monitoring (Paid Plans)

You can receive email and SMS notifications when negative feedback has been left. I think it’s one of the most awesome features for meticulous sellers so that they can act in order to resolve the problem immediately.

A/B Testing (“Large” or “XL” Plans)

Only available on plans for $80 per month or more, you can send a particular message only to a portion of your customers to measure if one message performs better than the other.

Customisable Templates

Feedback Genius templates are fully customisable as long as it is within Amazon’s guidelines. It allows you to create as many types of messages as you want.

You can create different templates for first-time buyers and repeated buyers, and select who each message is intended for. It has the ability to send messages only to customers who purchased a specific product as well.

The message you create will filter out customers who have already left seller feedback, so this will allow you to create feedback reminder messages but automatically exclude customers who have already left feedback.

Price Plan

During the first month, your account will be on the free trial, and you can send 10,000 messages during your first month, regardless of what plan is selected.

Feedback Genius Price Plan

Then Free plan allows you to send 100 messages per month, up to 1,000 messages for $20 per month, up to 3,000 messages for $40, and so on.

The price plan is according to the volume of your sales on Amazon Marketplace, therefore in my opinion it’s reasonable and fair.

emailHelp & Support

Seller Labs / Feedback Genius customer support team is available from Monday – Friday, 10 am – 5 pm EST. Also, FAQs and a wide range of Knowledge Bases are available on the website.

You can contact them by email (, phone (1-404-909-8251) or ask them to schedule a meeting should you feel needed.

Final Thoughts

For any power sellers on Amazon Marketplace, an automated feedback request tool is an essential item in order to improve the sales revenue as well as the level of customer service. I think Feedback Genius does its job well.

Make use of the free trial and let me know how you feel.

About the author 

Ray Alexander

ASD. Recovering alcoholic. LGBTQ+ advocate. Semi-retired. 15+ years of web-designing experience. 10+ years affiliate marketing. Ex-accountant. I'm nice and real. Ask me if you need any help in starting up your home business.

Thank you for your Comments!

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  1. What is not covered in this review is that Feedback Genius dashboard scams you. It shows you your messages are all used up (followed by an email) and encourages you to “add more messages” to your plan. When you actually look into it, this is not actually the case. Contacted customer support in Jan 2019, they said they apologize for this “confusion” and will forward to web developers. 6 months later, this has not changed. Why? My guess is this is profitable for them, they want you to spend more money without needing to upgrade your plan. In my book, this is scam and the fact they haven’t addressed it for so long means they are OK with scamming or they intended.


    1. Hi Kevin, thanks for such valuable info! Wow, that doesn’t good at all. This post was written more than 2 years ago and it needs updating. I will change the post content accordingly. Thank you so much for sharing your experience, I appreciate it!

  2. As the name of the service suggest… This is genius.
    Positive customer feedback is the lifeblood of a successful Amazon eCommerce business.
    One thing that I love about this system is that it is 100% scaleable. Starting with a Free package – a user can simply upgrade their status as their customer base grows.
    Quite simply, Feedback Genius is a no-brainer for anyone serious about earning a real income on Amazon.

    1. Hi Kevin, thanks for your comment. Yes I agree, not only does it start with a free package, it offers you up to mighty 10,000 email services free for the first one month, the volume of which is more than enough for starter sellers. It gives you a great chance to hear the voices from the customers. I would fully recommend Feedback Genius to anyone.

  3. Firts of all: Great Post!!…
    I also believe that a good comunication between seller and customer is the key of success in the market.
    If your client does not feel that you are interested in his action (buying something of you) probably will gives a good opinion about your service or product.
    I think this is a post that have to be read it for everyone that is working on sellings.
    Again, great post!!,
    -Giancarlos 🙂

    1. Thanks Giancarlos!
      Yes I think you’re absolutely right, you need to let your customers know how much you value them, and when they know they’ll return the favour by giving you a good feedback. So a good communication really is important, isn’t it.
      Thanks again Giancarlos for your great comment.

  4. Great review for the feedback genius review for boosting the Amazon score for products.

    It makes a lot of sense that products you want to market to have the best rating you can have for them. Using your sales to help improve them makes a lot of sense.

    Now I take it Amazon already has their system in place, and the software program that you are paying monthly for is to boost that system for the products you are selling?

    1. Hi Travis, thanks for your comment. Neither Feedback Genius nor Amazon will directly have an effect on the number of sales, of course. Feedback Genius is merely an automatic email sender. But the timing is everything in order to ensure as many customers of yours leave a feedback, and a review of the product they’ve purchased. That will increase your seller profile, hence your revenue.

      Otherwise – like I used to do when I started trading on Amazon – you’d have to email each and every customer personally to ask them to leave a feedback and a review, which would only be possible if you only had a few items to sell per day.

      I hope this makes more sense, but any more questions please don’t hesitate to get back to me. Thanks again for your query.

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