Social media marketing and business are two interconnected terms that can hardly thrive without each other. Nowadays, a business without a social presence is like a wagon without a horse or like a car without fuel.
Social networks are huge. Billions of people across the world are using their favorite social channels for various reasons like communication, entertainment, learning, networking, and much more. Before we dive into today’s topic, I’d like to share a few relevant social media marketing statistics.
- 3.2 billion people across the world (42% of the world’s population) are using social media channels.
- 54% of internet users are using social media to research products online.
- Over 366 million people created social media accounts in the past year. That equals more than 1 million new users every single day.
- Over 95% of people aged between 18 and 34 are following brands on social media channels.
- More than 71% of customers who had a pleasurable experience with a brand are willing to recommend it to others.
- More than 50 million small businesses are leveraging Facebook to connect with their target audience.
If you’re running a business and you’re still considering whether to hop on the bandwagon, I’m going to help you eliminate your hesitations.
In today’s post, I’m sharing eight palpable reasons why social media marketing is crucially important for your business, regardless of its type, size, and objectives. Pay attention!
#1 Position Your Brand in the Industry
Whether you run a startup or an established business, social media presence will allow you to position your brand in the marketplace. Every industry is filled with more “players.” When people look for specific products that are offered by more parties, the brand with the most advanced social media recognition is often going to reap most of the rewards.
Imagine this scenario:
You want to buy furniture for your new apartment. You have three brands in mind, but you don’t know which one to choose. What do you do?
For starters, you can search for reviews on Google. If you don’t find anything relevant, the next thing you’ll do is seek social reviews. Every social network has its own search engine that is frequently used by potential customers. Once you get on a brand’s page, you’ll often look at the number of likes, the engagement of the page, and probably the reviews that are present on each option.
If you’re a business that lacks social media pages, you’ll be automatically removed from the equation.
#2 Gather Valuable Feedback
Social networks are extremely important when it comes to gathering feedback. By leveraging various social listening tools, you can track your brand mentions in real-time. Simply put, whenever people talk about your brand, you’ll be instantly notified. This gives you the chance to engage with your audience but also to gather relevant feedback. On top of that, let’s not forget about the page reviews!
#3 Improve Your Brand’s Awareness and Reputation
By regularly posting new relevant content, you’ll gradually improve your brand’s reach and reputation. Whenever social media users like, comment, or share your posts, you’re gaining free reach. This is truly a cost-effective way to let your target audience know that your brand exists.
Moreover, as you grow your follower base, your reputation as a business will also grow. A business with hundreds of thousands of followers will look solid in the eyes of the new consumers.
There’s one thing to keep in mind, though.
If your content is mediocre, you’re likely to damage your brand’s reputation rather than improve it. For that reason, you need to develop a content calendar and craft relevant content that brings value to the ones who consume it.
If your writing skills are mediocre, I’m advising you to seek a professional writing service. Don’t perceive this as a cost, but rather as an investment. Here are some of the platforms that you can use to outsource quality content:
#4 Define, Understand, and Prioritize Your Target Audience
Social media networks allow you to define and understand your target demographics. Your business, like any other, has to prioritize the marketing budget and reach people who are likely to be interested in your products and services.
As you grow your social media presence, you’ll receive a lot of insights that shall help you define your target audience better. Not just that, but you’ll also be able to understand their mindset, beliefs, desires, needs, and problems by carefully analyzing their engagement.
#5 Opportunity to Leverage Social Influencers
Social media influencers are a great opportunity to improve your brand’s awareness overnight. By collaborating with relevant industry influencers, you will put your brand’s value proposition in front of large audiences. This will not only provide new leads but will also improve your brand’s reputation.
#6 Grow a Loyal Community
The best way to improve your brand’s reputation is to create a community around it. Every popular social media network gives you the possibility to create open, closed, or secret groups where you can gather your prospects and customers.
Many brands are offering their customers “exclusive communities” where they can bond with other likeminded people. By developing such groups, you’ll be able to gather brand advocates and brand ambassadors that will constantly promote your business.
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#7 Provide Customer Service
Paying customer service representatives to take care of your customer support is quite expensive. Social media networks allow you to provide excellent customer service without hiring intermediaries.
You can set up advanced chatbots that are able to provide automated and personalized answers. Of course, these chatbots can send users straight to you or to one of your employees, where they can have a one on one discussion.
#8 Improved Leads and Sales
Lastly, yet very important, social media networks will help you acquire more leads and sales. Whenever you share a relevant blog post, your followers are likely to follow the link back to your site. Once on your site, you can use plenty of tactics to convert your random visitors into leads (email subscribers).
Once you have them on your list, you can gradually improve your brand-customer relationships and promote your products without being too intrusive. Either way, since digital marketing is often a numbers game, social media marketing is one of the best vehicles that helps you generate higher numbers!
Social media marketing is a golden opportunity that every single business must seize right away. Your social profiles are your “online resumes.” Without a resume, nobody’s going to pay attention.
Moreover, they are incredible content distribution channels that help you share your brand’s stories, news, and products without having to advertise intrusively. Start crafting your social media marketing strategy today and put it into implementation right away!
Justin Osborne is a writer at dissertation service and top essay writing service reviews, he loves to share his thoughts and opinions about education, writing and blogging with other people on different blogs and forums. Currently, he is working as a content marketer.
Author // Justin Osborne