SEO has been around for some time now but many business owners tend to avoid it because they believe it requires too much work. This is not far from the truth. Sometimes, just keeping up with the updates in SEO strategies and Google’s algorithms can seem like a full-time job. That‘s where managed SEO services come in to get your long-lasting results in a shorter period of time.
Here are 7 benefits of outsourcing SEO services.
1. Save Money
Putting together an in-house SEO team can be costly, especially for small businesses and start-ups. Just to get a general idea, the average annual salary of an SEO manager is $45,853. Content writers earn $34,860 a year, while the average yearly salary of data analysts is $49,755. And if you’re hoping you can find an individual who can do everything and has all of the resources that an SEO company has, know that it is highly unlikely.
By hiring a professional SEO company, you will also save tons of money on salaries, vacations, holidays, or benefits. SEO companies offer their services on a contract basis, which makes them a far better option than having a full-time, salaried employee.
2. Expert Help
As we mentioned earlier, SEO is a quite complex and time-consuming concept. It’s also not straightforward; what worked six months ago may no longer work today.
SEO consists of a number of moving parts such as keyword research, internal and external linking, mobile SEO, etc. In addition, you need to be able to read analytics in order to make sure you’re getting results. And making even unintentional mistakes can cost you a lot as you might end up getting banned from Google! In other words, you have to have a deep understanding of SEO in order to achieve any success.
A company offering professionally managed SEO services has well-trained experts in digital marketing and SEO. They have an in-house team of copywriters, editors, and campaign managers. These companies also offer different products and packages, so you can choose the one that best suits your company’s needs. SEO companies are always keeping up with the trends and changes in the market and will make sure you are updated about such changes and how they will affect your SERP rankings.
3. Constant and Consistent Work
Consistency is one of the crucial elements of every successful SEO strategy. With in-house employees, you can face a number of issues such as sick days and other emergencies. Or you can just have bad luck and end up with lazy or inefficient workers.
When you’re outsourcing SEO, you can always expect consistent work and good results. This is because the success of the SEO company is directly related to yours. In other words, if you’re not happy with the results, you’ll stop using the company’s services, so it’s in their best interest to provide outstanding results.
4. Use of the Best Tools Available
In order to get maximum results, SEO professionals use a number of different online tools. These tools can be quite costly, especially since there isn’t one tool that provides everything for little or no cost.
As we mentioned earlier, SEO is constantly changing and new tools appear all the time. When you hire a professional SEO company, you can be sure that they’re using the best tools available on the market.
5. Get High ROI
Professional SEO companies rely on data and experience to set realistic objectives that drive quality traffic and ultimately, boost your revenue.
With managed SEO services, you can expect a 200% to 5000% return on investment. This, of course, depends on various factors like the starting point of the campaign, as well as your profit margin. For instance, if your company is selling $1 donuts, meeting that 5000% ROI will be hard. On the other hand, if your site has very low traffic, it will be relatively easy to boost the ROI.
6. Staying Competitive
Attracted by the ongoing benefits of SEO, businesses seem to be spending more than ever to increase their exposure through organic search. According to stats, businesses with a marketing strategy allocate on average 40% of their budget to SEO. And in 2020, this number is expected to grow to more than 45%.
Let’s take a look at some more numbers:
- More than 60% of marketers believe that SEO is crucial for online success.
- Nearly 35% of companies allocate over $1,000 a month to their link building efforts, hoping to improve and sustain their position in the SERPs.
- Companies that blog have about 430% more indexed pages than those that don’t.
- This year, the US SEO market is projected to reach $80 billion.
From all this, it’s safe to say that all successful businesses use SEO. So, if you want to keep up with your competitors, you’ll need to hire SEO professionals and improve your online visibility.
7. Focus on What Matters
When you hire a professional SEO management agency, you won’t have to worry about anything related to search engine optimization. Instead, you can dedicate your time to what truly matters: managing your business and catering to your customers’ needs. And when you are focused on running your business together with an excellent SEO service, you’ll be able to grow.
Every company needs an efficient SEO strategy and the best way to get this is by hiring a professional company to take care of all things SEO for you. When done correctly, SEO is the best marketing strategy that brings the longest-lasting results.