Free Backlinks Websites – There Are Many But…

Updated: June 7, 2016
by Ray Alexander

Are free backlinks websites useful? Building backlinks used to be one of the most important SEO techniques and, any online marketing experts would - and some still do - try every door of the world to search for quality backlinks.

Backlink is an incoming link to your website. When a third party web page displays a link to your site, that means they referred to your site, and that's one backlink. If a particular page of yours has a lot of backlinks (=many other third party websites have a link to your page), it proves the page popularity and it has been an important element to be ranked high in search engines in the past.

Free Backlinks Websites

Free Backlinks Websites

There are many free backlink builder tool sites. They have a connection with hundreds of other advertising sites who offer to list your site URL for free. All you normally have to do is to enter your site address and click to submit.

For example is one that offers to submit your website URL to 660 different websites. All of which are bad quality and provide no benefits in terms of search engine rankings. I have tried it with one of my other sites and, over 600 backlinks have been created via SeoUnity, none of which is recognized by Google.

​Although SeoUnity claims its tool is spam free, contains no adult or illegal sites, there is a possibility that those sites may pass your URL over to adult/illegal spam sites. In fact some did to my site - since the submission, a few spam sites from Russia are checking up on my sites almost every day.

SeoUnity itself is totally legitimate, and it has some other useful tools, such as website speed tester, ​keyword generator, meta tag generator, and many more. I would recommend you to have a look at the site. It's just the backlink builder that I cannot trust.

Kyle Wealthy Affiliate

Are Backlinks Good For Rankings?

​But today I'd like to introduce you to an article written recently by Kyle, co-founder of Wealthy Affiliate. He wrote it in order to clear the confusion through debates raised among the premium members over the past several months. Kyle himself is an online marketing expert with 15+ years of experience and, he keeps providing us with invaluable tips and advice like this.

Are backlinks required? Do you need them for your business, will you benefit from backlinks? The answer to all of these is NO.

Are Backlinks Good For Rankings? Nope.

Kyle has made it crystal clear for all of us by boldly denying the importance of backlinks. What matters is the 6 points he mentioned in the article;

  1. ​Content quality - helpful and informative quality is the basis of SEO.
  2. Targeting keywords - in the first paragraph but you must include them naturally.
  3. LSI (Latent Semantic Index) - keywords that are related to your main keyword that again must appear naturally in your content.
  4. Engagement with your visitors, showing people are actually reading your post.
  5. User experience - web page load times, mobile responsive, UX design, structure of your content.
  6. Overall website authority - happens over time with steady progress.

Should You Ignore Backlink Providers Altogether?

​I think so. If anyone popular genuinely refers to your website or page article in their site, of course it's beneficial. But otherwise with free backlinks websites, you never know the quality of the links and its consequences, as I mentioned earlier. And now taking Kyle's advice, searching for backlinks to your website seems to be a waste of time. Use your time to improve the content and design of your site as well as engagement with your visitors.

Are Backlinks Good For Rankings? Nope. Article was published in April 2016.

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About the author 

Ray Alexander

Hi! I’m Ray. Over the past 15+ years I have been involved with web designing, programming and online marketing. I work from home and have a passion for exploring new tools, services and programs in order to make money online. I’m here to help you succeed in building a profitable business by sharing my experiences. Any question, don’t hesitate to ask!

Thank you for your Comments!

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  1. Thank you for the information. I get so many emails from people who say they give me backlinks. I didn’t know what they meant first, I know now but I don’t even have a website. I changed my email address now so scammers can go off!

  2. You have to watch out that there are too many backlink scammers. I paid $120 for my site
    and they gave me one backlink from another site but this site disappeared after a few months.
    I contacted her again but she also disappeared. I lost my $120 but I don’t know where she
    or the site is now.

  3. For the past few days I really had doubts and I took all the opportunities to see websites that allow backlinks. Some of them are really spam sites. Why do you do that? I don’t understand, all the clients are looking for quick solutions and they think they can make money just if they get backlinks that is completely a myth. I asked many of my mentors some of them have real long experiences for 10 years or more. They say backlinking strategy is dead. Google even penalises it.
    How to make backlinks from my site? Can I make money? I guess anybody can if you make a lot of backlinks but I have doubts because I get too many invitations from people who offer backlinks and they are all bad, bad low quality sites. If you have dignity & trustworthiness you don’t do stupid things like that.

    1. Hi, thanks for your comment. like I said in the post, I wouldn’t recommend any of them but if you’re still looking for those outdated services you can find many by googling. I wish you all the best!


  5. If building backlinks doesn’t have any importance, then why people are so much concerned with creating backlinks to be in the competition.

    I run an adult site (www.xxxindianporn xyz). Though I’m pretty new at websites altogether. Do I need to focus on content as here content is referred to as videos? I use embed codes of popular porn sites, therefore, I’m not creating any content directly, it’s just sharing other’s creation. Could you please give me some ideas as to how to rank my websites naturally?

    1. Hi Bruce, the post was published back in 2016 and as I said, creating quality and relevant content seems much more important than looking for someone who can link back to your site. In your case I think it‘s extremely difficult to “rank naturally“ because search engines may not find any originality. Sites with an .xyz extension are harder to rank. Thr keywords you use should be indexed though. Actors names, typically. Or use keywords that may be extremely unique, e.g. hairy big feet fetish (???) Good luck!

      1. Thnx for the insight. Indian porn is the keyword I’m trying to rank my website for. I don’t agree with you in some parts though as you said .xyz TLD doesn;t rank in google, in that case I’d like you to know these two websites have huge traffic www redwap xyz and www redwap xyz. Now, how have they have ranked having .xyz TLD?

        1. Hi Bruce, check SEMRush for the redwap site, interestingly they try to divert users who misspelled one of the most popular adult sites. Perhaps that’s what you can do. I said “Xyz” sites are harder to rank from my own experience, because the same URL with .com and .org already existed elsewhere, I found it hard to beat them. But Google specifically says they don’t treat any new TLD’s differently, so they can outrank .com sites if they have better content, I guess. In your case, there’s already xxxindianporn com exists (though diverted to another site) so perhaps you might want to come up with some ideas. Thanks for your comment, good luck!

  6. most people who are looking for backlinks are lazy. They should try everything else like improve the content quality before asking people to link back. Many of these people are rude as well. Thank you for the insightful article.

    1. Hi Alexi, thanks for sharing your thoughts. Yes perhaps you could say people who ask other website owners to link back to their site may be “lazy”… But many bloggers do everything they can to improve the SERP ranking position, and backlinking is only one of the strategies. Thanks for your comment.

  7. Hi, I do think this is an excellent web site. I stumbledupon it ? I will revisit yet again since i have bookmarked it. Money and freedom is the best way to change, may you be rich and continue to help other people.|

  8. Hey! I read your article. It was too helpful. This is an amazing post. I hope you keep us updated with these kinds of posts. I will save this site to come back to.thanks very much for sharing this.if you don’t mine i also have some
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  9. very good site thanks for sharing. I decided to rely on organic searches and use paid ads like Facebook and Google Adwords.

  10. Its really good idea to get the backlinks but when it comes to good links we have to invest our time and knowledge on it posting comments will not be gives the good backlinks

  11. Thanks for your Support this Article is so Interesting & helpful for creating strong Backlinks for my website.
    Appreciate your work, Keep it up.
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  12. Thanks for the article!

    Agreeing with many of your points.

    Using these backlink generators will more likely harm your website ranking or visibility rather than increasing it.
    Except for all the other great points made in this article. If we were to only look at backlink strategies, the key is multiple quality links from quality websites. Rather fewer than many are higher valued for Moz ranking then 2500 of low quality that will more likely get you banned.
    Build links and content steady over time with the focus on quality.

  13. I am very glad to know that the number of backlinks doesn’t affect the page ranking. I have only started my website recently, was looking for so many backlink opportunities to get my site ranked better but without success. I’ll try to concentrate on the content rather than finding relationships with other webmasters. Thank you for your advice.

  14. Well, Thanks for sharing such a informative content with us. This is really useful, I really need it and i will start to do it.

  15. Hey Ray, thanks for the awesome Jaaxy review. I’ve seen it advertised on IBO Toolbox and was thinking about trying one. I’ve seen a few Jaaxy reviews but wasn’t particularly impressed until now. I’m going to try free keywords and see if I like it. It’s English only search, right? Not that I can speak other languages…just wonder if it works with words or phrases in other languages.

    1. Hi Zak, your question is interesting about foreign language (I’ve never thought about it) Jaaxy specifically analyses data on, and It seems to work with Latin languages such as Spanish, Portuguese… And if I search a Portuguese phrase in and, they return the same ranking results.

      If I search a Japanese phrase in and, they return the same ranking results too. But Jaaxy does not take Japanese (nothing happens if I press ‘search keywords’) – nothing happens with Slavic languages or Greek either. I’ll ask the support and get back to you!

  16. Hi Ray, thanks for your advice about backlinks. I don’t like using backlink sites because I’ve have a bad experience in the past. I had a dental product site and used a backlink service. I got backlinks from than 200 spam websites then subsequently receive a lot of spam comments. It was truly distressing for me. I only wanted people who are interested in dental products to visit me, so I decided to rely on organic searches and use paid ads like Facebook and Googld Adwords.
    Thank you.

    1. Hi Elisa, thanks for sharing your experience. Receiving spam comments is a pain; you can block them by blocking a range of IP address though. Also use a spam-blocker WordPress plugin. By the way, with SiteRubix (Wealthy Affiliate) web hosting service, you don’t need any of that and almost 100% of spam comments are blocked by their security (before they reach your WP-Admin) which makes our job easy.

  17. It’s an eye opener man, I thought everyone was forever desperate to get backlinks in to their websites for recognitions. Are you saying we can completely ignore any backlinks in terms of SEO? Then it makes stuff so much easier. I don’t like networking with other bloggers. I just wanna learn keyword technique etc and carry on my affiliate marketing in my own good time.

    1. Hi Aaron, thanks for your comment. Can we completely ignore any backlinks? I know there are continuous debates among experts – some say we still need some quality backlinks from popular sites. But Kyle is my boss and I absolutely trust what he advises, and like you say, it’s good to know that I don’t have to “network” with busy people and keep asking them to link our sites. I focus on long tail keywords, quality content (I’m trying!) and appreciate comments from my readers – thanks again Aaron for that! I wish you the best of luck with continuing success!

  18. Hi Raymundo, thanks for the great article. It’s good to know that the number of backlinks is no longer considered by search engines. Though may people are still so obsessed with it. I no longer own my own website but I remember I was asking every other email marketer to link my site URL to theirs until a few years ago. Content is King, and that’s all it matters, thank God.

    1. Hi Jessie, thanks for your comment. So was I, actually, until a few years ago with my old site. I used to reluctantly force myself to email all sorts of website owners randomly to ask them to link my pages… How was I excited every time they agreed! I also used some paid linking sites as well, most of which are now considered as spam and, the links could give an averse effect to your site. Thank you for sharing your thoughts.

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