6 Tips for Writing a Killer Newsletter Email: A Beginner’s Guide

Are you tired of sending out boring, ineffective newsletters that seem to go straight to the trash folder? I don't blame you. Because each day, millions of promotional emails are sent out and, we are all tired of receiving any kind of commercial emails.

I'll be sharing six tips for crafting a killer newsletter email that will grab your reader's attention and keep them coming back for more. From subject lines to content creation, all these are unmissable points. So let's take your newsletter game to the next level.

We've Had Enough of Boring Newsletter Emails

One area of marketing method that you can't afford to neglect is your email newsletter. Email marketing is a crucial part - not just a good way to stay in touch with your customers and keep them updated on what's going on with your business but ultimately, to raise your revenue.

But if you see it from a user's perspective, how our inboxes are full of boring marketing emails. We've all had enough of useless and boring emails that only try to sell without telling us very little. So if you're not careful, your newsletter too can quickly become a tool for spamming people with unwanted sales pitches.

6 Tips for Writing a Killer Newsletter Email

1. Keep Everything Short:  

Keep each sentence reasonably short.

Keep each paragraph short.

...And keep the whole email content short.

Less is more, but making things less is often a tricky job. Keeping your newsletter short keeps readers engaged and makes them more likely to read your content. Limit yourself to one or two main topics that are relevant and interesting to users, and make sure you stay focused on those points throughout the email. 

Include a few links for further reading if needed, but try not to bog down the reader with too much information at once. Keep it brief and keep it simple – this will ensure that your readers actually take the time to read what you have written!

2. Make It Visually Appealing: 

Use bold and eye-catching fonts, creative graphics, compelling photos, and relevant imagery to draw in the reader's attention, you can ensure that readers will be more likely to engage with your content. Format the layout of your emails in a way that looks professional and organized.

This includes ensuring a consistent font size throughout all elements of the newsletter as well as making sure there is enough white space between text blocks for readability and visual appeal. Include images or a very short infographic to break up the text and make your newsletter more visually appealing. 

3. Use A Subject Line That Doesn’t Suck:

An attention-grabbing subject line is a key to ensuring that your email newsletter gets opened. Your subject line should be creative, concise, and relevant to your message. Not boring or misleading.

Avoid generic phrases like;

• “Effective ways to…”
• “Improve/how to develop…”
• “(Month) November Newsletter”

 Instead, focus on something more specific and enticing that will draw readers in. Make sure your subject line stands out from the crowd so it doesn't get lost in a sea of emails.

Make the most of this opportunity to make a good first impression. Make sure your subject line is catchy and entices people to open your email. Keep it short - under 50 characters in total.

4. Personalize Your Content:

A personal touch makes content more engaging, so you can customize your emails by;

• Use the recipient's first name in the subject line and/or body of the message.
• Segment customers into different groups based on their past interactions with your brand, such as purchase history or frequency of visits to your website.
• Show your personality in your email. Write it in your own style, and you can also include a photo that resonates with your personality.

That way, you can tailor messages for each group so that they are more relevant to each user. Be sure to track which emails have been opened and clicked on by recipients so that you can gauge how successful your personalized approach has been.

5. Always Keep The Readers In Mind

Consider who you are writing for and what interests them most. Think about things that will be engaging, informative, and relevant to your subscribers. Make sure that the content of your newsletter is tailored to their needs and preferences so they find value in reading it. A well-crafted newsletter can help build relationships with readers while increasing engagement with your brand or organization as a whole.

Whether you’re sharing exclusive coupons, helpful tips, or interesting news, make sure your readers will find value in what you’re sharing. 

6. ONE Call To Action

Limit the number of links - call to action - included. Too many links in one email can be confusing and overwhelming for the recipient, which could lead them to miss the link that you really wanted them to click on. Instead of including multiple links, focus on just one - this way your readers will know exactly where they need to go.

Max. 2 links, and ideally, both links should be directed to the same page. If there are multiple pages related to your message that would be beneficial for the reader, include just one link with a brief description of what each page contains so that they have an idea of what to expect before clicking. 

You want to make sure the reader can take the next step easily.

How to Get More Subscribers for Your Newsletter Email

To make money, you need to send newsletter emails, and to send emails, you need subscribers. So you want to find ways to get real, responsive subscribers. Here are some tips to help you write a killer lead-generation page that will convert readers into subscribers:

1. Write a Great Headline

Your headline is the first thing people will see when they open your email, so make it count! Write something catchy and attention-grabbing that will make people want to read more.

2. Keep Your Content Easy On Eyes And Interesting

No one wants to read a boring newsletter full of information they don't care about. Write engaging content that your leads will find valuable and worth reading.

3. Use Persuasive Language

Convince your readers why they should sign up for your newsletter by using persuasive language throughout your email. Be sure to include a strong call-to-action (CTA) at the end of your email so people know what to do next.

4. Offer an Incentive

Many people are more likely to sign up for a newsletter if they're getting something in return, so consider offering an incentive such as a discount code or free shipping on their first order.

5. Make It Easy To Sign Up

Include a prominent link to your newsletter sign-up page in your email so people can easily subscribe. You can also add a sign-up form directly to your email if you have space.

Take these tips and hopefully, you can turn your visitors into subscribers.

How to Keep Your Newsletter Email from Going to Spam

If you think about it from a user's perspective, you know how annoying marketing emails can be. You love it when someone sends you a message that's actually worth reading, and of course, you hate it when your inbox is crammed full of junk mail.

When it comes to newsletter emails, there's a fine line between being informative and being intrusive. If you're not careful, your newsletter email could end up in the recipient's spam folder. Here’s what you can do;

1. Use A Recognizable Sender Name And Address

Your sender name should remind your subscribers that they have signed up with you in the past. If they don't recognize your sender name, you'll be lucky if they simply delete your email. They're likely to report as spam, which means you will be red-flagged as a spammer by your email marketing service.

2. Avoid Spam-Trigger Words

Commonly used words that can trigger spam filters are "money-back guarantee", "free trial", and "special promotion". They can be marked as spam by the recipient's email service provider.

Instead of using these types of words, opt for more professional language that is less likely to get caught in a filter. Additionally, consider dividing long paragraphs into shorter ones since longer emails are more likely to be flagged as spam. By avoiding certain words and formatting your messages correctly you’ll also ensure your message gets through without any problems!

3. Include a Relevant Subject Line

Your subject line should be short and direct. Avoid using gimmicky phrases or excessive punctuation, as these can trigger spam filters.

Also, avoid using clickbait in the subject line. Clickbait is a type of content that presents information in a way that entices people to click it without giving them the full story or accurate representation of what they will find when they do so. 

Emails which contain clickbait in their subject lines can be seen as deceitful and untrustworthy, leading to decreased open rates and wasting time as users delete them instead of engaging with them. Avoiding clickbait helps ensure your emails are honest, interesting and relevant, increasing the chances that readers will actually engage with your content.

4. Don't Overhype The Content

When sending out emails to your contacts, it is important to make sure that you don't overhype the content of your email. Overeager marketing tactics can often turn people off and lead them to believe that they are receiving something they did not sign up for.

Overhyping your email content can also result in unsubscribes or even spam complaints as it implies a false promise of what the reader will find inside.

Additionally, this type of approach reduces credibility and trustworthiness in the eyes of readers so it is best avoided. To ensure success with email campaigns, focus on delivering valuable content - be honest and straightforward about what's inside!

Your newsletter should contain information that your subscribers will find useful. Don't try to sell them something in every email – this will quickly get old. Instead, focus on providing value and building relationships.

5. Use a Professional-Looking Design

Your email should have a consistent layout and design that looks professional. This gives ̈subscribers the impression that you're credible and worth paying attention to. 

6. Avoid Using More Than 2 Images

Images can often trigger spam filters, so it's best to use just one, a maximum of 2. Make sure you have text in your content. Not too long, but not too short. At least 2 paragraphs. 

7. Don't Use Too Many Links

Be selective about the links you include in your emails. Too many links in one mail will automatically make email service providers' algorithms see it as spammy. You don't want ESP to think you're trying to engage in shady practices or send spam.

8. Monitor Your Email Deliverability Rate

Keep track of how many of your emails actually make it into recipients' inboxes. If the rate is low, it could be a sign that your emails are being flagged as spam and should be revised accordingly.

6 Tips for Writing a Killer Newsletter Email: A Beginner's Guide: Final Words

Writing a great newsletter email is an essential skill for any business owner who wants to keep their customers informed and engaged. By following our tips and advice, you can easily create killer newsletters that will captivate your readers’ attention and make them come back for more.

Less is more! The key to success with a newsletter is creating short content that will keep your leads hooked. So be sure to put in the extra effort. With enough practice, anyone can become a pro at writing winning emails.