3 Basic Ways To Start Building An Online Presence For Your Business

Updated: July 13, 2020
by Cristian Morales

After so much change and disruption, 2020 will always be remembered for its revolutionary impact on the world of business. Across every sector, companies have had to adjust, fast, to dramatically changing market forces – and this has led to profound digitization across the board. With more cash than ever changing hands online in the modern world, this is the time to set up your own online business – making cash out of your skills without having to leave your bedroom. Here are three ways to achieve this lifestyle.

3 Basic Ways To Start Building An Online Presence For Your Business

1. Personal Brand

One of the first ways that ordinary people managed to leverage the internet to make money was by selling who they are – their personality. You can think back to the likes of Justin Bieber, who was discovered on YouTube, or other famous social media stars, who began their careers with a blank social media page and a strategy to make it. Some of the best platforms for making money through your personal brand include:

Justin Bieber

Justin Bieber performing Believe Tour (Image: Wikipedia Commons)

  • YouTube, where you can make videos to share with your audience, producing content each week until the advertising revenue comes streaming in.
  • Facebook, which is where you’ll be able to create a page with product listings directly on their platform.
  • Instagram, perhaps the best-known platform for influencers who pose with sponsored products in order to gain cash from advertising.
  • TikTok, the new kid on the block, which is huge with the younger generation and is also a platform for influencers to develop.

Making a profile that grows enough fans to be paid is difficult, but this is truly one of the most rewarding ways to make cash online, both in terms of your wage and the fun you’ll have.

2. Your Own Website

Your Own Website

Creating a website is the first stage in creating a company. Indeed, often it is the only stage that you need to pass through in order to begin selling services or goods to the world of consumers who are connected to the internet. Of course, you’ll need the help of a web design agency to help build this website for you. The only thing you’ll need to decide is what kind of business you want to set up – and what kind of business model you’ll use to make cash. 

One of the ways in which you can earn money online is through simple advertising. If you’re sharing exciting content from your website, and you’re guaranteeing yourself a certain rate of traffic through to your pages, you will be able to input adverts that you make money from each time someone visits your website.

3. Your Services

Meanwhile, it’s worth remembering that the online world is also one of the best places to drum up business through your digital networking. If you have a service to offer, be that sound design, post-production skills, or graphic illustration, you could easily become a sought-after freelancer by basing yourself online. Build yourself an online portfolio, and use social media and LinkedIn wisely, in order to make money by this method online.

There you have it: three of the basics to start building an online presence for your business. If you wish to pursue a sustainable online career and start seeing some positive results this year, a starter guide can be found here.

About the Author

Freelance writer and graphic designer with a can-do attitude. I became independent after spending 6 years in the hospitality industry and 5 years in banking & finance. I'm an all-rounder guy, open to working with like-minded people.

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