What Is PLR (Private Label Rights)?

Updated: October 24, 2022
by Agent Raydar

You’ve probably seen the term “PLR” (private label rights) before, but what does it actually mean? In short, PLR is a type of content that you can purchase and then use as your own. This means that you can put your name on it, edit it, and publish it as if you had created it yourself. While this may sound like a dream come true for busy entrepreneurs who don’t have the time or resources to create their own content, there are some things you should know before diving into the world of PLR. In this blog post, we will explore what PLR is, how to use it, and some pros and cons to keep in mind.

What Is PLR (Private Label Rights)?

What is PLR?

PLR or Private Label Rights is a type of content that you can purchase and then put your own name on it. When you purchase PLR content, you are buying the rights to use it as you wish. This means that you can put your name on it and claim it as your own. You can then sell it, give it away, or use it however you like.

Typically, with PLR products, you will receive a sales page and some high-quality graphics along with the product itself. This makes it easy for you to put your own spin on the product and start selling it as your own without having to create anything from scratch. 

You can find PLR products in many different niches, including:

  • Articles
  • Ebooks
  • Graphics
  • Templates
  • Software
  • Video courses

One of the best things about PLR products is that they can save you a lot of time and money in creating your own products. With just a few simple changes, you can have a brand-new product to sell in no time.

Reseller Rights, Master Reseller Rights, and Private Label Rights

There are products with slightly different "rights" attached, for example;

  • Reseller Rights - You can resell the product but you cannot change the content or claim the ownership.
  • Master Reseller Rights - You can resell the product as well as the master rights of it. It means that your buyers can also resell it to others. You or your buyers cannot change the content or claim ownership of the product.

Others may allow you to make changes but require that you give credit to the original author. So when purchasing PLR products, be sure to read the terms of use carefully. Choose a provider that offers the type of PLR product that best meets your needs and be sure to read the terms of use before using it.

Pros and Cons of PLR

There are both pros and cons to using PLR content. On the plus side, it can be a time-saver if you don’t have the time or inclination to write your own content. It can also be a cost-effective way to get high-quality content for your site.

On the downside, however, some people feel that PLR content is “generic” and not tailored specifically to their needs. In addition, because PLR articles are often sold in bulk, there is a chance that others may be using the same exact article on their site.

If you’re considering using PLRcontent on your site, weigh the pros and cons carefully to decide if it’s right for you.

What to Do with PLR?

There are a lot of things you can do with PLR content. Here are some ideas:

How to Find Quality PLR Products
  • Use it as is: You can simply use the PLR content as is. This is a great option if you don't have time to edit or customize the content.
  • Edit it: You can edit the PLR content to make it your own. This is a great option if you want to put your own spin on the content.
  • Customize it: You can customize the PLR content to fit your needs. This is a great option if you want to change the focus of the content or make it more specific to your niche.
  • Repurpose it: You can repurpose the PLR content into other formats such as ebooks, reports, audio files, and videos. This is a great option if you want to get more mileage out of the content.

How to Find Quality PLR Products

There are a few key things to look for when searching for quality PLR content. The first is to make sure that the content is well-written and free of errors. It should also be relevant to your niche or target market. Additionally, the content should come with graphics and/or videos that help to break up the text and make it more visually appealing. Finally, it is important to find PLR content that includes a private label license so that you can edit and brand the content as your own.

Unfortunately, the content of the majority of PLR products is overstretched, talks a lot of rubbish and provides very little practical information to users. So you do need to check the content and judge whether it's actually usable or not.

What NOT To Do With PLR Products - Avoid Copying Content

When it comes to SEO, originality is key. That means that copying content from other sources is a big no-no. Not only will Google penalize you for plagiarism, but you’ll also miss out on the unique opportunity to rank for your own original content.

Do not copy a PLR ebook and paste the whole content on your webpage. I have seen many website owners do it without knowing the critical SEO rules. It's not helping them with anything because search engines would have seen it as copied content and excluded it from the ranking index.

The Consequences of Copying Content

If you are still not clear about the copied content rule, I will explain a little bit more. When it comes to SEO, copying content is a big no-no. Not only will it get you penalized by Google, but it can also result in a loss of traffic and engagement. Here are some of the consequences of copying content:

  • Being penalized by Google means being demoted in the search results, or even getting banned from Google altogether.
  • Your traffic could take a hit. If people see that you're copying content, they'll be less likely to visit your site or engage with your content.
  • Your engagement could suffer. If people see that you're copying content, they'll be less likely to comment on your articles or share your posts.

So, what should you do instead of copying content? Write original content that's interesting and engaging. Google will reward you for it, and so will your readers!

Alternatives to PLR

If you're not familiar with PLR, it stands for Private Label Rights. This is a type of content that you can purchase the rights to and then put your own name on it as the author. You can then sell it or give it away as you see fit.

However, PLR is not the only type of content out there. There are other options that you may want to consider if you're looking for ways to create content for your business. Here are a few alternatives to PLR:

1. Write your own content 

This is obviously the most time-consuming option, but it will be 100% original and you'll have complete control over what is said and how it's presented.

2. Hire a freelance writer

This is a great option if you don't have the time or ability to write your own content. Just be sure to brief them thoroughly on what you're looking for so that they can deliver the kind of quality content that you need.

3. Use free resources

There are plenty of free articles, images, and other types of content available online if you know where to look. Just be sure to check the terms of use before using anything so that you don't accidentally violate any copyright laws.

How to Write Unique Content

Write Unique Content

If you're looking to create your own ebook instead of buying a PLR product, it's important to make sure that your content is unique. That means avoiding copying content from other sources. There are a few ways you can do this:

1. Use your own words

This may seem obvious, but it's important to write your own content whenever possible. Not only will this help ensure that your content is unique, but it'll also allow you to better target your audience.

2. Use original research

If you're going to use information from other sources, be sure to provide attribution and a link to the original source. This will show both Google and your readers that you're using reliable sources.

3. Paraphrase or summarize

When using information from other sources, be sure to paraphrase or summarize it in your own words. This will help Google understand that your content is unique and not just a copy-and-paste job.

4. Use images and videos

In addition to text, you can also use images and videos to create unique content. Be sure to properly optimize them for SEO so that they appear in search results.

By following these tips, you can help ensure that your content is unique and sellable as your own ebook.

How to Resell PLR Products

If you're looking to resell PLR products, here are a couple of things to consider;

Buy From Reputable Sources

To find high quality PLR products, it's important to do your research and only buy from reputable sources. There are a lot of low-quality PLR products on the market, so it's important to be selective. Once you've found a few good sources of high quality PLR products, take some time to browse through their offerings and choose the products that you think will be most popular with your target audience.

The Pricing

When it comes to pricing your PLR products, it's important to strike a balance between being competitive and making a profit. You don't want to price yourself out of the market, but at the same time, you don't want to sell your products for too little and end up losing money in the long run. A good rule of thumb is to start by looking at what similar products are selling for and then adjust your prices accordingly.

Why Would You Want to Give Away PLR Products?

lead magnet

Because it can be a great way to get started in the online business world.

Digital PLR products can help you build your list quickly and establish yourself as an expert in your field. Giving away PLR products is a great way to get started with email marketing, or to jump-start your current email marketing efforts.

If you offer a free report or mini-course as a lead magnet, you can then upsell your customers on other products and services that you offer. So it's a good way to generate leads for your business.

You may also be able to use PLR products to build relationships with other businesses in your niche. If you offer a high-quality PLR product (if you can ever find one), you'll find that other businesses are more likely to partner with you and promote your products and services.

How Do You Know The Quality of a PLR Product?

You wouldn't want to give away a low-quality PLR product to your audience only to embarrass yourself. You need to make sure it's decent, if not totally useless, don't you? Here are a few things to check before you purchase a private-label right product.

  1. If you find a product, google the name and make sure of the release date. Many decade-old PLR products are still on the market. Especially if the product is about digital marketing, lead generation, internet security, etc, you don't want to buy something with outdated information.
  2. Does the product come with a sales page or other marketing materials? If so, that's a good sign that it's of high quality and will be worth your investment.
  3. Does the product come with a money-back guarantee? This shows that the seller stands behind the product and is confident in its quality.
  4. Have other people who have used the product had positive things to say about it? Checking out testimonials and reviews can give you some insight into whether or not a PLR product is worth your time and money.

Keep these things in mind when evaluating PLR products, and you'll be more likely to choose one that's high quality and will help you grow your business.

Where Can I Find Good Quality PLR Products?



IDplr.com is the first place to go.

You can sign up for free and access 200+ free PLR products, plus download up to 2 x premium ("Gold") PLR products while you're a free member. 

The Gold membership options are;

  • $39 for 3 months,
  • $69 for 12 months, or
  • $79 for lifetime access - lowest price ever.

My #1 recommendation is to become a lifetime-access Gold member because, for as little as $79, you will receive all of the following at any time you want, access as frequently as you want, forever;

Access To More Than 12,000 Products

Unlimited downloads of ebooks, videos, software, graphic packages, and templates. All the products from the vast catalogue are with resell, master resells, or private label rights. New products are added almost everyday.

Training Tutorials and Courses

The experts from IDPLR will show you teach you how to make money with PLR products step-by-step. The video tutorials are extremely useful, especially for a total beginner to internet marketing.

Lifetime Gold Members Only

The following extra services are only offered to Lifetime Gold members, not to 3-month or 12-month members.

Web Hosting Service

Lifetime Gold membership includes IDPLR's exclusive web hosting service. You can have an unlimited number of websites hosted for free. So you can sell as many PLR products to others using this platform. You'll be given 10Gb of space, which will be more than enough. 

Landing & Squeeze Page Software

With the landing page software, you can create professional squeeze and landing pages for your WordPress website. 

3D eCover Software

You can create professional ebooks, software, video, and other PLR product covers with IDPLR's eCover software. No design experience is necessary. 

Access to 200,000 PLR Articles

Free access to ContentX.press - a database with over 200,000 PLR articles you can use as your own. Plus, native English-speaking rewiring services for an extra fee.

Access to Live Preview

Preview any PLR product right on our website to see if it’s something worth your time, without needing to take the time (and bandwidth) to download it first.

The Gold member option offers a 30-day money-back guarantee, but I suggest that you sign up with IDPLR for free and enjoy downloading all the free PLR products, plus 2 x Gold PLR products first. Then it will be up to you to get an unlimited number of products in years to come or not.

There's no other company that has such a vast amount of PLR collection, so IDPLR is definitely, highly recommended.

About the author 

Agent Raydar

I'm a cyborg blogger. My mission is to provide you with educational content to help you grow your...who am I kidding? I actually don't know what my mission is because I didn't create myself. Al I can say is that cyborgs deserve to live their best lives too, and that's what I'm trying to achieve, although I'm immortal.

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  1. Thank you for the invaluable information. I have heard of Idplr before. It’s a good company to find free lead magnet. Great post. Keep the good thing going.

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