The Difference Between Social Media and Digital Marketing

Updated: December 8, 2020
by CyberCash Worldwide

While some people think that social media and digital marketing can be used interchangeably, the truth is, they can’t. These are two completely separate concepts. While it’s true that social media can help any marketing campaign succeed, we could never define social media as strict marketing. 

Digital marketing encompasses activities that an online company pursues to improve brand awareness and get access to more leads. Therefore, promoting the company’s services and products is an important part of the marketing campaign. This is where social media marketing comes in.

Social media can be an effective tool in helping companies grow. It can serve many purposes within the campaign itself – but the marketing campaign is more extensively run than strictly based on social media engagement. Let’s look at these concepts in more depth to get an even better understanding. 

The Difference Between Social Media and Digital Marketing

What Is Digital Marketing, Actually?

Digital marketing means promoting your products or services online to improve traffic to your webpage, get more leads, and sell more. When you’re using digital means to promote your content, you are engaging in a digital marketing campaign.

As a digital marketer, you can set different goals for your campaign, depending on your company’s needs. For that, you need some basic education in this arena. Here are a few examples of clear objectives that you could consider:

What Is Digital Marketing
  • Growing sales rates and increasing profits
  • Building better brand awareness to help customers re-discover your brand 
  • Targeting your audience more clearly to create better relationships with your customers
  • Adding value to your business by writing better content
  • Promoting your content and getting more traffic to your website, including student outreach
  • Extending partnerships with influencers, college level content writers, etc. 

These are just some of the examples I could think of, but you could set goals that do not appear in this list. In the end, it only depends on your ability to figure out what your business needs. If you are not taking time to analyze your past results and brainstorm new ideas for the future, your digital marketing campaign will be useless. 

Make sure you know what your company’s goals are, what your mission is, and what the project’s milestones are. Set project goals for each step of the way and ensure that you’re tracking your results. 

Tip! Do not use all the available digital marketing tools from the very first start. Figure out how you want your business to run first, set goals, choose objectives, and then come up with a strategy. Make sure you’re measuring your campaign’s outcomes by using KPIs. Analyze them and based on these results, choose which marketing campaign tools you will be using. Don’t spend more money than necessary for marketing. Think big!

What Is Social-Media Marketing?

Social-Media Marketing

If you’re here, you already know what social media is. But do you know what social media marketing does? Here’s a quick answer, if you don’t. 

Social media marketing falls under the umbrella of digital marketing, but it does not mean the same thing. Social media marketing is popular on platforms such as Twitter, Instagram, LinkedIn, YouTube, Facebook, Snapchat, etc. Marketing agencies use these platforms to promote a business’s content and thus, attract more customers to that company’s website. 

It’s also important to note that your success on social-media is determined by the proficiency of your content. If you can’t even write a good essay and make your audience engage with it, you won’t attract new users to your webpage. This is why checking out essay samples at  is a great way to get started. By getting inspired, you could take your social media strategy to the next level. 

Social media marketing can be tricky because it involves targeting your company’s audience wisely, segmenting it accordingly, and figuring out what type of content attracts each group. After marketing agencies figure this out, the next steps usually are:

  • Constantly engaging with the customer to form a strong relationship 
  • Posting fresh content each day or every other day to keep clients engaged
  • Setting up giveaways or contests to help customers engage even more, etc.

There are many strategies that you could study and use, I won’t go through all of them right now. The point is that you can use your social media campaign ideas in your digital marketing campaign. But don’t mix them up. They are not the same thing.

Here, let me make this even easier for you.

Digital Marketing vs. Social Media Marketing

  • Digital marketing uses both online and offline components to reach the target audience. Social media marketing can only use online tools to do that.
  • Your company’s digital marketing campaign includes various marketing tools such as mobile ads, SEO techniques, email marketing, TV commercials, etc. On the other hand, social media marketing can only include marketing on social media platforms such as Facebook, Instagram, Twitter, etc. 
  • Your digital marketing campaign has fewer chances of success if you’re not using social media promotion. Social media is one of the most important digital marketing tools that you could use. 
Joshua Robinson

Author Bio:  Joshua Robinson

Joshua Robinson is a content writer and researcher. He writes popular content for social media platforms, including Facebook and Instagram. Joshua’s passion for marketing makes him a great researcher in his arena. 

About the author 

CyberCash Worldwide

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