Promote Your Business Online Like a Psychopath

Running a business isn't enough - you have to make people notice it. Most entrepreneurs tiptoe around marketing, afraid of being too loud or too weird. That’s a mistake. You need to be the person they can’t ignore, the one who pops up in their mind at the weirdest times.

Marketing like a psychopath doesn’t mean doing something illegal (please, don’t). It means ignoring the rules that boring people follow. Normal is invisible, and invisibility doesn’t pay the bills. If you want results, stop acting like a reasonable human being and start promoting like a maniac.

What’s the craziest marketing stunt you’ve ever seen? If your answer is "some guy standing on the street corner wearing a gorilla suit," think bigger. If you can’t remember a single stunt, that proves my point - boring businesses get forgotten.

Own the Online Space Like a Lunatic

People won’t find you unless you force yourself into their world. The internet is loud, crowded, and full of distractions, which means subtlety is the enemy. Waiting for people to stumble across your business is a slow and painful death. Grabbing attention like a psychopath is the only way to survive.

• Post more often than anyone else. Most businesses post once or twice a week, which means they’re invisible. Showing up every single day makes you impossible to ignore. Repeating yourself isn’t annoying - it’s branding.
• Hijack every trending topic. People talk about weird things online, and you should be in those conversations. Twisting trends to fit your business keeps you in front of new eyeballs. The weirder the connection, the better.
• Make enemies if you have to. Nobody remembers the business that plays nice all the time. Calling out nonsense in your industry makes you stand out. Stirring the pot a little won’t kill you.
• Act like a human, not a corporation. Nobody cares about a faceless brand that posts boring content. Speaking like a real person makes people listen. Nobody wants to read another soulless advertisement.

What’s the last piece of online content that made you stop and pay attention? If your answer is "something unexpected that made me laugh," that’s a clue. If nothing comes to mind, you’re consuming the same bland content as everyone else - don’t let your business fall into that trap.

Manipulate the Algorithm to Work for You

The internet isn’t fair, and the best businesses don’t always win. Algorithms decide what people see, and you have to learn how to twist them in your favor. Beating the system isn’t cheating - it’s survival. If you ignore how algorithms work, you’re letting them bury your business.

• Trigger engagement spikes with weird posts. Platforms reward posts that get fast engagement. Posting something controversial, funny, or shockingly weird forces people to react. More reactions mean more reach.
• Make people argue in your comments. Controversial posts spark debates, which tell the algorithm your content matters. Letting people fight under your posts gives you free exposure. Stirring the pot gets more eyes on your business.
• Post when your competition is asleep. Timing affects how far your posts spread. Posting when nobody else is active gives your content a chance to dominate. Winning the attention war means knowing when to strike.
• Abuse hashtags without shame. Hashtags aren’t cute little labels; they’re free advertising. Stuffing your posts with strategic hashtags shoves you into new audiences. Using trending tags makes you part of conversations you don’t belong in - but should.

Have you ever seen a post go viral for reasons nobody expected? If yes, ask yourself what made it explode. If no, start paying attention - virality isn’t random, it’s engineered.

Create a Marketing Stunt That Breaks the Internet

Nothing makes a business explode like a viral stunt. Forget traditional marketing strategies - people love brands that shake things up. The crazier the stunt, the more people will talk. Playing it safe is a guaranteed way to be ignored.

• Do something people can’t stop talking about. A boring ad gets skipped, but an outrageous stunt becomes a story. Making a spectacle ensures people share it. Outrage, humor, or absurdity are all fair game.
• Make it interactive so people feel involved. Customers love being part of the madness. Giving them a way to participate in the stunt makes them spread it further. Nobody forgets a marketing stunt they were a part of.
• Use a fake controversy if you have to. A well-crafted PR stunt creates instant buzz. Letting people argue over whether your stunt is "too much" makes it go further. The more people talk, the better it works.
• Hijack a cultural moment to steal the spotlight. Timing makes the difference between "meh" and "viral." Tying your stunt to a trending event forces people to pay attention. Smart timing beats expensive advertising every time.

What’s the wildest marketing stunt you could pull off for your business? If your answer is "I don’t know," think bigger. If your answer is "something that might get me in trouble," you’re on the right track.

Turn Followers Into Obsessed Fans

Customers don’t buy from businesses; they buy from personalities. Boring brands die because nobody feels anything for them. Making people love or hate you is better than making them feel nothing. Fans will buy from you, talk about you, and defend you online.

• Give people an inside look at the madness. Nobody wants to follow a brand that only posts polished ads. Showing behind-the-scenes chaos makes people feel connected. People love a business that feels like a reality show.
• Talk to people like they’re your weird best friends. Treating followers like robots makes them treat you like spam. Replying like a real person gets people hooked. Being unpredictable keeps them watching.
• Pick fights with the right people. Not every fight is worth it, but a well-timed feud gets attention. Taking a stand makes people pick sides, and you want them on yours. Watching a brand go to war is social media gold.
• Make them feel like they’re in a secret club. People love being part of an inside joke. Dropping weird references in your content makes them feel included. Once they feel like insiders, they’ll never leave.

Who’s the last brand that made you feel personally connected? If your answer is "none," you’ve been dealing with soulless businesses. If you have a brand in mind, figure out what they did right and steal their tactics.

Conclusion

Businesses that play it safe get ignored. The world is full of cautious brands that hope customers will magically appear. That’s not how it works. The ones who win are the ones who refuse to blend in.

Marketing like a psychopath means doing things that make people notice. It means showing up where nobody expects, creating content that sticks, and making people feel something - anything. Normal is forgettable. If you want results, go all in and make them remember you.

Are you willing to make people notice your business, even if it means breaking a few unspoken rules? If your answer is "yes," get to work. If your answer is "no," enjoy blending into the background with everyone else.