OnPassive / GoFounders Review: Forever Pre-Launching For A Reason?

Updated: January 9, 2020
by Ray Alexander

In the past few weeks, I've been invited to join OnPassive / GoFounders by several people. I knew about the scheme which I thought had been pulled out in April 2019. People were calling it a Ponzi scam, so I guessed that was what it was. But I've noticed now that the company - OnPassive LLC, registered in Orlando, FL - is still active, also noticed the site started blogging in October 2019, and it looks like it's actually planning to release a product. So it still exists, legitimately (on paper, at least).

OnPassive GoFounders Review

You know, if there was a web tool that I truly love, I wouldn't hesitate a second to promote it as an affiliate regardless of the commission rate. Whereas with a typical MLM, the primary focus is on the compensation plan, the secondary focus is motivational insights, and the least focused element is the actual product.

Considering most of the MLMs are Pyramid schemes (effectively), today in my OnPassive GoFounders review, I want to clear some of the fundamental questions. Why do they have to have two names - OnPassive and GoFounders - and what's the difference between the two? Why do things always have to be so complicated with an MLM? And mostly, what's the quality of the promotional campaigns and is it worth sparing your time and money on this?

OnPassive / GoFounders Review

Product Name:

OnPassive / GoFounders

Website URL:

onpassive.com / gofounders.net

Type:

Multi Level Marketing

Owner:

OnPassive LLC (founder: Ash Mufareh)

Launch Date:

November 2018

Price:

$97 plus Affiliate Package (from $25)

Rating:

What Are OnPassive and GoFounders?

OnPassive is an MLM scheme. It's planning to sell a web tool by the looks of it - I can only say "by the looks of it" for two reasons. Because it's not been officially released yet, (1) the projected price of it has never been mentioned and (2) We really don't know how useful the tool will be. I'll talk about it in a little while, but this is a typical MLM, where everyone talks with big, decorative words and no one really gets to the point (sorry, but true!) 

Whereas GoFounders is a "back-office" website that's run by OnPassive. The site allows members to communicate with each other, with their team, watch webinar tutorials and download marketing publications. 

It was named differently because it was initially decided that only the "founding" members should have access to the back-office before the official launch of OnPassive. However it's forever at the pre-launch stage, anyone who joins OnPassive will be part of GoFounders. 

It requires a one-off payment of $97 to join. Once OnPassive is launched, they might close GoFounders to any new members - they're undecided just yet. But if they decide to open to it to new members, they'll increase the joining fee to $997, but the reason for such a steep price increase is not explained.

On top of that, you need to buy an affiliate package (starting at $25) to be able to receive referral commissions.

So to sum up;

  • OnPassive is a Pyramid scheme (MLM with currently no product).
  • It will release a web tool as a product in the future, but that's not the focus of attention.
  • Everyone who joins OnPassive is provided with a back-office, named GoFounders.
  • Joining fee is $97, but once OnPassive is officially launched, it will go up to $997 for no apparent reason.
  • Plus an affiliate package, which will cost at $25 to start with.
OnPassive Homepage

What Really Is The Product?

According to the publication released by J. Morlock and updated in 2019, OnPassive is a "system that's capable of handling millions and millions of members" but currently there are 51,000+ members. But OnPassive also has a product, which is a "revolutionary, stand-alone, a first-ever, life and lifestyle changing, an artificial intelligence-driven, set-it-and-forget-it smart business solution made up of a suite of products consisting of everything you could possibly need to run an online marketing business."

Does that make sense so far? Not to me, really. Not at all. He goes on to explain that the system consists of;

  • Site creators, landing pages and sales funnels
  • Rotators
  • Emailers, autoresponders and contact managers
  • Domain names and domain hosting
  • Crowdfunding.

So it does sound like an all-in-one web and email marketing tool. Which part is performed by artificial intelligence is unclear. Simple tasks such as spam filters and chatbots are AI-assisted and already widely used, so it's interesting to see how this particular tool will stand out from the crowd.

The Company - OnPassive LLC

The company is registered in Orlando, FL, and is still active according to the Florida Department of State's division of corporation site. According to BehindMLM.com, the founder Ash Mufareh expressed his decision to retire back in April 2019 ("Ash Mufareh pulls GoFounders OnPassive “workaholic” exit-scam"), but the registration document says that he still remains as the founder.

The Compensation Plan

The affiliate compensation plan is made at 4-tier matrix - 4 different packages (initial cost of $25, $125, $250 or $500) and each package spans over 10 levels. Complexed as expected, and the payout rates are somewhat inconsistent. 

OnPassive Compensation Plan

For example, if you purchase the lowest affiliate package ($25) and recruit one person, you'll receive $2. The person recruits someone else (level 2), you'll receive an extra $3, which is higher than your own referral commission, you know what I mean? And the level 2 person recruits someone else (level 3), you'll receive an extra $2 and so on.

The above diagram is based on the scenario where you and every single person down the line recruit 3 people each. So if everyone down the line up to 10 levels recruited only ONE person each, the compensation plan would look like this;

Level

Members

$25

$125

$250

$500

Total

Running

1

1

$2

$10

$10

$20

$42

$42

2

1

$3

$15

$25

$30

$73

$115

3

1

$2

$7

$10

$15

$34

$149

4

1

$1

$5

$8

$15

$29

$178

5

1

$1

$5

$8

$15

$29

$207

6

1

$1

$3

$8

$10

$22

$229

7

1

$1

$2

$7

$10

$20

$249

8

1

$1

$3

$7

$15

$26

$275

9

1

$1

$3

$8

$15

$27

$302

10

1

$1

$2

$8

$10

$21

$323

Total

-

$14

$55

$99

$155

$323

$323

Both the tables above just show each increment, so it's hard to see how much you can actually make. Perhaps the table below might look a little more comprehensive.

Level

Members

$25

$125

$250

$500

1

1

$2

$12

$22

$42

2

1

$5

$30

$65

$115

3

1

$7

$39

$85

$149

4

1

$8

$45

$98

$178

5

1

$9

$51

$112

$207

6

1

$10

$55

$124

$229

7

1

$11

$58

$136

$249

8

1

$12

$62 *

$145

$275

9

1

$13

$66

$157

$302

10

1

$14

$69

$168

$323

For example, if you have purchased a $125 affiliate package and have one direct referral, a chain of 7 referrals to follow one after another (8 levels down the line in total), all of them buys $125 package, the total commission you receive will be $62 *.

Of course, everyone would have their choice of package and the number of referrals they may manage to recruit would be different. So whatever way the diagram's drawn up, you can never estimate a realistic projected income. An MLM matrix for you! Unless you already have a good team of prospects, each of whom already has their own good prospects, building a team that consists of 8 levels will be pretty unrealistic. (My friend who has 12 years of MLM experience tells me that!)

OnPassive Blog

OnPassive Blog

The blog is terribly confusing to me - a variety of topics that randomly cover online businesses and technology. Such as e-commerce, B2B marketing, Google analytics and SEO, VPN services, email marketing, content marketing, artificial intelligence vs customer experience, etc.

Each blog content is relatively short and contains very basic general guidance, but I guess the existing OnPassive members who have no previous experience will gain a little knowledge from it.

There are quite a few AI-related blog posts, but none of them actually makes sense - once again, big decorated words that are not getting to the point, such as "the NextGen plan for global AI dominance", "AI-driven model pinned across the drawing board of possibility". How the AI will actually be implemented to the OnPassive tool or how OnPassive users will be benefited from it is never mentioned.

How I "Finally" Make Over $6,000 Monthly Income

"The most valuable thing I've ever done!"

What's My Opinion of OnPassive?

I can see from the blog posts that OnPassive has some friendly and enthusiastic members. Once you join, there may be a decent community that supports you and motivates you. However, it's grossly overhyped in my opinion. And from the fact that the pre-launching stage has been dragged on for so long, I can't help but suspect something's going wrong.

Why I Daren't Join OnPassive / GoFounders

The primary reason that I'm not interested to join OnPassive is that it's currently a Pyramid/Ponzi scheme without a product to sell. Affiliate marketing is all about solving problems with products or services. I wouldn't join or wouldn't recommend anyone to join a scheme where you see a return of investment by recruiting others for the sake of it.

But there's another reason and that's equally important, if not more. I cannot find terms & conditions, privacy policy, and refund policy pages. GoFounders' payment screen simply prompts you to enter your credit/debit card information (alternatively by money order or Bitcoin). A few people have invited me to join OnPassive / GoFounders, and they were friendly to me (that's all I can say), but without the presence of a clear refund policy, I just cannot take a risk making a commitment to something that could disappear tomorrow.

OnPassive / GoFounders Pros and Cons

Pros

  • Some friendly members in the community who may motivate you.

Cons

  • Pyramid/Ponzi scheme - currently there's no product to sell.
  • Publications are full of big words and incomprehensible.
  • The purpose of the joining fee of $97 is unclear.
  • Commission increment is inconsistent.
  • No refund policy or terms & conditions can be found.

OnPassive / GoFounders Review Conclusion:

I've repeatedly said this in the past and I'm saying it again; whenever you make a payment to join a membership scheme, you should always ask "what the payment is for - what you will receive in return". You can ask yourself and research it yourself, or you can ask whoever's invited you to join.


If their answer is "You pay the fee now, but if you invite 2 people, your affiliate commission will cover your cost..." THEY ARE NOT ANSWERING YOUR QUESTION. What am I receiving for the payment in return? Web hosting service? Advertisement service? Training? And is the price fair?


It will cost you $97 to join OnPassive / GoFounder, but it's not clear how your $97 will be spent. All you receive is the right of access to the GoFounder platform, which you will not be immediately benefitted from.


I cannot recommend this scheme, as I find too many red flags, unfortunately.

About the Author

ASD. Recovering alcoholic. LGBTQ+ advocate. Semi-retired. 15+ years of web-designing experience. 10+ years affiliate marketing. Ex-accountant. I'm nice and real. Ask me if you need any help in starting up your home business.

Thank you for your Comments!

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  1. I joined OnPassive sometime in 2018
    Mainly because I didn't bother to find out truth about Passive income, think you just invest that $99 and then do nothing!
    I went back into the members area several times after joining, and began watching a supposed training webinar
    The length of the introduction was excesively long, with little promise of getting into actual traning

    1. Hi Graham, thanks for sharing your experience, it’s good to know. It’s been a while since this post was written and I see some products have been launched, but the core problem still seems to remain, the product pages are filled with lots of words but don’t get to the point.

  2. Hi Roy today 4 people came to me .they tried to agree me but when i asked some quires like you they get failed. so i decide not to join. this look like a scam.

    1. Hi Rajesh, thanks for sharing your experience. Yes, whatever the actual product really is going to be, no matter how great it may be, the way the people approach is scammy, so you wouldn’t want to be their referral. Thanks for your comment, all the best to you!

  3. Bobby Hitchcock ask me to join it is true that I earn every monthly payment from you to $6,000.? I don’t want to lose my health insurance for Medicaid They paid every year for 75,000. To 100,000. Thao

    1. Hi Ross, I don’t know who the person is, but I can tell you that nothing in this world will “pay you” any money for no reason, as you probably know already. But more importantly, I wouldn’t risk my health insurance whatever invitation may sound great if I were you. If you have any more specific questions about online business, don’t hesitate to ask. I wish you all the best.

  4. Point of Correction- On passive is NOT a product like you said in your product review. Its the Company name. GoFounders is a product name just like every other product in the On passive ECOSYSTEM.
    Onpassive is not an MLM. Its an IT Company that leverages on AI to produce a hub of online marketing tools of which gofounders and the MLM are part of the product. $97 is if you want to become a go founder before the company launches to the public. If one is not interested in becoming a founder, you can become a customer by purchasing any of the product tiers at full lunch.
    P.S: the moment On passive lunches to the public, Gofounders.net will be liquidated into the Gofounders product page like every other product in the onpassive back office.

    And they are are all a "One Time" out of pocket subscription. Subsequent ones will be paid from the daily residual income founders will get.
    You can't say on passive doesn't have any products. If you can believe Zoom, What'sapp, or we chat to be products, the all of onpassive products are real products.

    Open up your heart to it its gonna be huge!

    1. Hi Tim, thank you for sharing the info and your opinion, I appreciate it. It still doesn’t answer the question as to what a member receives in return for the payment of $97. While OnPassive is unable to answer it in a few sentences, I wouldn’t recommend anyone to try understanding it “through chatting” – that would be a waste of time in my opinion. I’m sure it’s a great company but we can look into it a little more seriously when it’s actually launched. Thank you for your comment, I wish you all the best

    2. It will be huge only when pigs learn to fly. It is a scam and the founder, ASH right now is sitting
      on millions of dollars. He will soon leave everyone holding on to their asses. He is a number one
      fraud.

  5. Everyone's views & comments here are valuable and much appreciate. Apart from anything else, whoever are advicating for OnPassive, please tell me when will this product be launched?

  6. I’m glad you said it, Ray, I’ve been approached by 2 people from OnPassive and when I asked exactly what I was going to get and HOW I CAN USE IT to improve my business they both failed to give me a valid answer. One of them called B******* contradicted himself and when I challenged him he became aggressive & abusive towards me. I agree with you 100%, don’t try to make money solely by recruiting others. I have seen many MLM schemes that fizzle out quickly after the official launch. It’s interesting to see how OnPassive is going to go.

    1. Hi Sandi, thanks for sharing your thoughts. Sorry I had to mask the name of the person, but I’m glad you agree with me. I would never join anyone who tries to make money for the sake of making money, whether online or offline. If they can’t explain exactly how the product may help your business personally, then they’re effectively promoting a pyramid scheme. OnPassive does NOT have a product to sell right now, you shouldn’t be taking any of it seriously until it’s actually launched. Let’s hope it’ll be amazing though.

    2. utinyurlcomundefined15KFAM is an all in one AI platform. It’s phenomenal to use to promote Your business. Take a look.

  7. Yeah the guy’s talking rubbish. One of the common mistakes that new network marketers make…
    most of new MLM’s fail within the 1st year…some don’t even take off before they pack up & that’s how they make $$$. They get newbies to join at the beta stage. Newbies don’t know success or failure depends on what they sell.

  8. Thanks for commenting on how “good” the Founders of ONPASSIVE are, I am an active Founder and have followed the progress of the company very closely for 18 months. Some of your information is incorrect about the GoFounders website and the ONPASSIVE platform. Since you are not a Founder and have not seen anything except what is online, I can see how you would be easily misinformed.

    ONPASSIVE is not an MLM company; it’s legal classification in the 212 countries that it is operating in is a Global IT Company. The Tech team is building the platform in Bangalore, India. It is entirely new and using no existing programming to accomplish the task of each of the IT products. The compensation plan is unique and has some similarities to an MLM structure. Still, everyone active in the compensation plan must first be a customer; you cannot just join and recruit; that is what makes an MLM company if the ratio of recruits to customers is too high.

    The GoFounders fee grants active Founders access to the GoFounders website, where they have many benefits like over 100 promotional links to help build a team; it is not necessary to make the team successful with ONPASSIVE. Still, it is there to use if you want to speed up the process. Also, we have direct access to email the CEO Ash Mufareh and the other Founders. ONPASSIVE Founders are the most caring people I have ever met. I have learned more from them than I have from Wealthy Affiliate, and that is a perfect complement because before finding ONPASSIVE, Wealthy Affiliate is where I learned how to make my website and the people in WA’s platform are accommodating also.

    We are growing daily from all over the world, with over 72,000 active Founders. Have you ever seen a company in pre-launch with so many customers ready for the product on day one? The paradigm is about to shift in the next few months once the Smart Business Solution that is ONPASSIVE gets released to the world.

    1. Hi Chad, thanks for taking the time to explain. Unfortunately, most of the information you’ve given me is irrelevant, and that is exactly why I wouldn’t personally recommend it to anyone who wishes to start an online business.

      Does OnPassive offer a multi-level commission structure? If yes, it’s an MLM. Nothing’s wrong with that.

      Your 2nd paragraph – The company is an IT company based in India. What does it sell? If a new member pays $97, what will they receive in return? The product/service must be nothing to do with recruitment.

      Your 3rd paragraph – I’m sure there are great people there, but the entire paragraph is irrelevant to the product/service.

      If anyone is interested in niche affiliate marketing and invited to join this membership, I would suggest that they should hold on until the product is actually launched. They should see the quality of the product, and if they think it’s great, they should consider joining. Never before. That’s all it matters.

      I hope this explains. Thank you for your comment. I wish you all the best!

      1. Hi Ray,

        The GoFounders fee allows you access to the GoFounders platform with no monthly cost involved; in the back office. There are many products that you pay for now that we have for no further cost, like landing pages, mass email to opt-in prospects, and the best feature company-sponsored marketing campaigns. The value is much more than the price of the fee.

        I understand your position, and that is true for most people and the right reason; there are so many lousy company’s online that do not deliver on their promises, and that is why most people do not make any money online.

        Thanks for your rely.

  9. Hi Ray, this is interesting. Is it a real pyramid scheme that struggles to launch a product? Or are these people pretending it all? I hear that many new MLM’s fail within the first 1-2 years, but the founders always make sure to leave with a profit.

    Also about who owns Onpassive..It’s not this guy Ash but it’s a limited liability company. If something goes wrong this guy owes very little money and leave. I bet this is all cleverly intended. Cheers for the good review, Ray.

    1. Hi Ben, thanks for your comment. I agree with you, there may never have been a product in the first place. But each member should take their own responsibility for recommending a product they have yet to see, whatever happens in the future. Thanks for sharing your thoughts, I appreciate it.

  10. Ash Mufareh is no longer with Onpassive. He left about a year ago announced he was going to retire. I don’t know where he is now but he no longer owns any mlm business. I don’t recommend anyone to join the club with no founder. The former affiliates should know this trying to scam new people.

    1. Hi Jeff, thanks for your comment. Ash is still listed as the founder of the company according to the registry. But yes perhaps like you say, the scheme may never take off while it’s still being promoted by the existing affiliates.

  11. Onpassive is a scam someone this german person approrched me” say to me to pay 97 dollars better than any system ever. then he approrched in another name again. Both had german ish names but I know hesame.

  12. OnPassive new model is unique because we provide a platform to those with businesses so they become more successful. We provide those that have no business or success in online marketing a plug-and-play system that guarantees their success. We seek to help them obtain abundance and increase their abundance.

    1. Hi Bo, thanks for your comment, I appreciate it, but you’re not making sense. Can you explain what you mean by;

      (1) “we provide a platform” – What kind of platform?
      (2) “a plug-and-play system” – What kind of system and why does it guarantee success?
      (3) “obtain abundance and increase their abundance” – Do you mean spiritually? What is it, exactly?

      1. (1) The Platform has every IT Product and service that you need to be successful here is a link to the ONPASSIVE Ecosystem to get a grasp of the massive scale that the Platform covers. Which explains why it is taking some time to complete. https://seez-it.com/wp-content/uploads/2020/04/ONPASSIVE-ECOSYSTEM-1024×576.jpg

        (2) Everything that ONPASSIVE has made is user friendly with basic plug and play functionality. How it guarantees success for the participants is the automated marketing that is part of the membership packages (details to be released once open to the public) that will bring in customers and place them under existing Founders/Customers. The system is self-funding, so people are not hit with out-of-pocket expenses every month.

        (3) Every Customer who chooses to become an Independent Reseller of the IT Products will earn a commission based on the volume of product that moves through their team no matter how the members get placed on their group. That is the abundance referred to in this comment.

        1. Hi Chad, once again, you’re missing the point, I’m afraid…

          (1) Don’t believe it until it’s actually released. When released, test it and if you like it, whether to join or not join OnPassive will be your decision.
          (2) Irrelevant until the product (1) is out. “The system is self-funding”…doesn’t make sense, I’m afraid.
          (3) Irrelevant. As I’ve already said, the quality of the actual product (1) is all it matters. I’m sure it’ll be great, but NOBODY knows until it’s out.

          For many years I’ve always said, “Your business will be a failure if you cannot describe your business within the first 30 seconds of meeting.” We’ll see how the “OnPassive Ecosystem” does well – I wish you all the best. Thanks for your comments!

  13. Hi, thanks for the awesome review. I have never really trusted MLM’s or pyramid schemes. It seems you are cheating receiving % of your referrals commissions when you don’t do anything. People who join earlier than anybody else will take the most advantages. This is why there are thousands of new MLM’s come up but they never take off. They close down when new people started to join.

    The MATRIX looks too complicated to me. I bet the insiders don’t even understand it. Good to know that you don’t recommend it as I don’t recommend any MLM’s personally. Good review, thanks.
    Syed

    1. Hi Syed, thanks for your comment. (Real) MLMs are about team-building and encouraging your downlines to perform well…just like the sales department of a company, so they’re rewarded accordingly, I guess. I agree with you though, any new schemes need extra valid reasons to convince anyone to join. Not big words!

    2. The compensation plan is not that complicated once you understand how it works, I have made a video to cover how the concept, many people see the presentation online and get confused, but it’s explained in less than 15 minutes. I do not want to put my link in this comment, but if you are interested in watching my video, google Chad Trader or search YouTube for my name and you will find it there.

      I am glad to hear other people’s opinions about ONPASSIVE and respect opposing viewpoints; it helps to sharpen my mind and allow time to think about it from someone else’s eyes.

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