In a highly competitive business world, how to get your brand identity and sales strategies to stand out from the rest is always a challenging topic. And it's also necessary to keep ensuring your unique standard is maintained. If neglected, you will fade into the background and it will be harder to reach your maximum growth potential. It is no easy task, however.
You must be ever mindful of how you are perceived in the public eye, and that what you do to stand out is relevant to the product or services you provide. If you’re interested to learn about it more, here are some simple ways to make your business stand out from the crowd.
Make Your Brand Look So Weird People Can’t Forget It
Your brand doesn’t need to look like everyone else’s. It should look like it’s had way too much candy and decided to color outside the lines.
- Go Bonkers with Colors and Designs: Skip safe colors and go for something that feels alive. Paint your walls hot pink, slap some neon on your logo, or add sparkles just because. Someone's walking by and saying, “Whoa, what’s that?” That’s the reaction you want every time.
- Come Up with a Wacky Mascot: Get yourself a character that makes no sense but is ridiculously fun. Maybe it’s a giant squid wearing sunglasses or a cat riding a unicycle. Plaster that mascot everywhere—on your bags, your website, even your uniforms.
- Write Taglines That Are Straight-Up Silly: Forget sounding serious. Say something unexpected like, “We make coffee that slaps harder than Monday mornings.” People will laugh, and they’ll remember you. Nobody remembers boring.
Throw the Kind of Events People Brag About Attending
Normal events are lame. You want people lining up and posting about how wild your events are, not sitting around bored out of their minds.
Host Events That Make No Sense but Sound Fun: Why not have a Pajama Day where everyone gets a free treat if they show up in their PJs? Or maybe a “Backwards Day” where the entire store layout is flipped around, and staff wears their clothes backward. People love quirky stuff that gives them something to talk about.
Give Out Weird Freebies That Get People Talking: Instead of boring pens or keychains, hand out things people will actually want to show their friends. Try slap bracelets with funny phrases or socks with your logo. Yes, socks—because who doesn’t love random, cozy gifts?
Turn Boring into a Party: If you have a store, why not turn Saturdays into a mini carnival? Add a popcorn machine, have someone in a silly costume wave at people, or let customers spin a prize wheel. A tiny bit of effort can turn an ordinary shopping trip into something people tell their friends about.
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Talk Like You’re That Friend Who Always Has a Comeback
Corporate speak is boring. Be the brand that sounds like a real person—someone you’d actually want to hang out with.
Post Things That Make People Laugh: On your social media, forget formal updates. Post random polls like, “What’s the best pizza topping, and why is it cheese?” or share weird facts that have nothing to do with your business. People might show up just to see what you’ll say next.
Make Your Emails Fun to Open: Nobody likes spammy emails, but funny ones? People read those. Try stuff like, “Subject: We’re writing this from inside a blanket fort” or “We found out what happens when you mix coffee and cookies (spoiler: it’s magic).”
Don’t Be Afraid to Be Honest: If you mess something up, own it in a funny way. Say, “Oops, our bad. We meant to send you a 10% discount but sent 10% too many cat emojis instead. Here’s the discount anyway!” Being real is always better than sounding perfect.
Turn Your Space into a Playground for Grown-Ups
Your store or office doesn’t have to look like everyone else’s. Make it a place where people want to hang out, even if they’re not buying anything.
Add Something Totally Random to Your Decor: Maybe it’s a giant tree growing through the middle of your space or a wall made entirely of old records. Give people something unexpected to look at and take selfies with. The weirder, the better.
Make It Interactive, Because Why Not: Let customers leave their mark. Add a chalkboard wall for doodles or set up a Polaroid photo area where people can snap a picture and pin it up. Everyone loves feeling like they’re part of something fun.
Give Your Staff Permission to Be Silly: Uniforms are boring. Let your staff wear ridiculous hats, funny pins, or costumes if they feel like it. A smiling employee in a shark onesie is going to make someone’s day.
Surprise People with Stuff They’d Never Expect
Random surprises are like little gifts that stick in people’s memories. If you can catch someone off guard in a good way, they’ll never forget you.
Give Out Freebies That Make Zero Sense: Instead of handing out coupons, give people small, silly things. Maybe it’s a mini rubber duck or a tiny bottle of bubbles. People will keep them on their desk and think about you every time they see it.
Do Random Acts of Fun: Set up a random “pizza drop” for the customers who are hanging around the longest. Or, if someone’s been waiting in line too long, hand them a balloon animal. Little moments like that make people smile.
Create Mystery and Keep People Guessing: Have a “mystery item” for sale every week. Wrap it in fun paper, and only the buyer gets to find out what’s inside. People love a good surprise, and they’ll be dying to know what’s next.
Act Like Rules Were Made to Be Broken
Forget what you’re "supposed" to do. Be weird. Be quirky. If it sounds fun, just go for it.
Make Your Business Feel Like a Meme: Add signs to your windows that say stuff like, “Yes, we’re open, but please don’t make eye contact before coffee.” People will laugh, take pictures, and share them. Boom—free publicity.
Mess with the Ordinary: Ever thought about offering discounts based on the roll of a dice? Or letting customers barter with funny stuff like a TikTok dance? Little ideas like that make people excited to come back.
Be Outrageously Bold with Your Advertising: If you’re making a flyer, go over-the-top. Use glitter, add ridiculous cartoons, or print it on a pizza box. If you’re running ads, say something goofy like, “Buy our stuff, or our cat will be sad.” Anything that makes people stop scrolling is a win.
At the end of the day, don’t overthink it—just have fun. People love places that make them smile, feel a little goofy, or even scratch their heads and go, “What just happened?” So go ahead and let your business be the one everyone’s talking about.
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