Keeping pets as part of the family has become common in many parts of the world. As we take care of our kids, we give much care to our pets too. This implies that people spend a lot of money on pet care.
American Pet Products Association reported that people in the U.S spent $72.56 billion on pets in 2018. In 2019, people will spend an estimate of $75.38 billion.
The demand for pet products is increasing. If you are thinking about starting a pet products business, now is the best time to do so. If you already own one, you can step-up your game by giving it an online presence.
How to Make Money by Promoting Pet Products Online – Identify the Range of Products
If you are out to make money in the pet products niche, streamline your competition. You can do this by determining who should be your target audience.
Now, you can research on the range of pet products you want to promote.
How do you choose a pet product to promote? This is quite simple. All you need to do is research on what product has the most positive reviews and an upward trend.
How to Make Money by Promoting Pet Products Online – Keyword Research
How popular a product is, depends on the keywords used by people when searching online for it.
Your keyword research will be topics related to your business. But, aim at identifying topics that people are likely to search for.
When you have developed topics, search for them using Google. You will find an interesting compilation of suggestions.
Why is it interesting?
Because Google will give you topics that people have been searching for.
Another way is to use the section titled “searches related to” at the end of the search results page. Pick those topics and continue the search for more keywords.
This method is same for other search engines. For example, Yahoo!, Bing, Ask.com, etc. on the right side of the page, you will find “related to.” You can use the list to get more keywords based on topics people have been searching.
While Google suggestions are good, your audience may be using other platforms. You can search for keywords using YouTube and Reddit. Go over to the search box and type a topic related to your business.
Reddit will suggest communities. These are places where users discuss issues related to the topic you are searching for.
There are several tools that you can use for keyword research. These include Jaaxy, Keywords Everywhere, Ubersuggest, Google’s Keyword Planner, SEMrush and Ahrefs.
If you are setting out to start your first online business, make sure to lookout for long tail keywords. This is because they are less competitive. Long tail keywords are usually long phrases that are specific. An example might be tbi dog training collar.
Now that you know what people are searching for online about your business, what next?
The next step is to find out what online platforms you can use to promote pet products.
What Online Platforms Can You Use to Promote Pet Products?
Do you want to promote your business online?
You need to understand that a lot of online stores have been existing before yours. This means that your business needs to be well positioned to attract customers.
One sure way of achieving that is to find out where pet owners gather online to discuss about their pets.
Let’s look at a few of them.
Online Platforms for Promoting Pet Products – Social media
Pet parents are very emotional about their pets and would want to showcase them to the world. It is most likely that they will take photos and create videos of their pets.
What best place to display those photos and videos, if not social media?
Parents always want to talk about their kids. That same way, pet parents go the extra length of dedicating a social media account for their pets. This shows the extent to which people engage in discussions on pets and pet products.
To harness social media as a tool for promoting your business, follow these simple steps:
- Get a business social media account e.g. Facebook, Instagram, Twitter, Pinterest, etc.
- Find out the social media groups for pet parents and everything pets
- Join a few at a time and follow up with conversations
- Create informative posts on your pet products page as often as possible
- Use hash tags. This will make your posts visible to people who are searching for contents related to your posts.
- Use Facebook and Instagram stories to posts pictures and videos. This will solve the problem of over-flooding messages, giving your page a boring look. People tend to unfollow pages that are too wordy.
- Find time to post often and at peak times. You can schedule your posts with Everypost, TweetDeck, MeetEdgar, Buffer, etc.
- Always ask your customers for reviews. Engage them on your page through surveys or asking them to take pictures of their pets.
- If everything else fails, do not forget that no one can turn down the picture of a cute dog or cat.
More helpful tips
- Use Facebook Ads. This may not be free, but you can tailor it to reach your desired audience.
- Connect with other pet businesses on LinkedIn. You can promote your business there. Add relevant comments to group discussions with a link to your business page.
- Leverage on the power of Instagram influencers. it will gain you access to a wide range of your target customers.
Online Platforms for Promoting Pet Products – Set Up a Website/Blog
Apart from social media, a lot of people use the internet daily to search for information. That’s why you need a modernized website. Optimize your site to enable its use on smartphones, tablets, and laptops.
Set up a website or a blog that will meet the information needs of your customers. At this point, you can start writing articles. Do not forget to target those keywords we discussed earlier.
Since you are using less competitive keywords, it will be very easy to rank high in search results. Soon, your website will start enjoying unpaid organic traffic.
Place contact details and prices of the products you are promoting on your website or blog. Always ask your customers to give reviews of your services. This will give people confidence when they visit your site.
Setting up a website or a blog is a long-term strategy but very effective. It will drive traffic to your site and bit-by-bit increase your site’s authority. In the long run, your site will attract the attention of customers and other businesses. This in turn, will drive more sales – this is the goal.
How to Set Up a Pet Blog to Promote Pet Products
Setting up a blog is an easy task and you do not need to be a professional to do so. Follow these four simple steps to get it done.
- Get a Domain Name
- Get hosting from a web hosting provider of your choice
- Choose a blog platform to install. Most blogs use WordPress.
- Pick an attractive blog theme
You are ready to make money when your website starts attracting readers. Write product reviews of popular pet products within your chosen range of products. Look out for affiliate programs if you want to make sales.
How to Find Affiliate Programs for Pet Products
There are different ways to search for affiliate programs.
First, use the search engine query box, type “your chosen keyword” + “affiliate program.”
When you do this, it will give you a list of affiliate programs related to your keyword. You can now checkout what they offer as commission on sales.
Second, check for affiliate networks. A few examples are ShareASale, CJ and Awin. The list contains far more than this so you can go ahead and do your research.
Now that you know how to make money by promoting pet products online, it’s time to start your pet products blog.
While writing articles, focus on your keywords and ensure you add videos and images. This will give your blog a top-notch appearance.
Do you have questions or opinions on how to make money by promoting pet products online?
November is a writer at DogProductsGuide.com who is super passionate about dogs. When she’s not at her desk, you can usually find her traveling or spending time with her family.
Author // November Okoro