Get Backlinks Your Site Deserves
Get backlinks to your site. Some say it's an outdated strategy that's no longer relevant as part of SEO, while others still swear by it. Most of the website valuation tools still take the number and quality of backlinks into consideration in order to determine the site authority level, hence the monetary value. Therefore it's not something you could completely ignore.
Essentially, the number of 'quality' backlinks is a reflection of popularity. A website with many quality connections indicates it's a winner as far as SERP is concerned.
Seek Out For Backlink Opportunities
As a result for many years, webmasters who believe in the strategy actively seek out for backlink opportunities. Popular websites rank better in Google, so they make their site 'appear' to be popular by emailing other webmasters and asking them to link back to them.
Some professional internet marketers are against this idea because frankly, it's a manipulation game. Your young website with low authority with few visitors is not worthy enough to rank in search engines as yet. And this is a way to advertise your site by word of mouth, and tell search engines that people find it useful.
With all that said, if you are struggling to make your website known, you might want to try this because it won't cost you money and you only need to spend some time to research and write a request email.
The website that give you a link back should be considerably valuable and highly ranked website (at least more popular than yours). There is no point asking brand new site owners to link back. Also websites that are in competition with you wouldn't consider doing you a favor. You want to look for websites that are in similar niche but not promoting the same products with you. For example if your website is about pet toys, you can search and find veterinary service websites or pet health related websites and ask them to link back to you.
Quality Of Your Post
Before researching for similar websites and requesting for a backlink, of course you need to make sure that your post has a good quality. It takes a great deal of effort to persuade high ranking website owners to link back to you. You should be absolutely confident with your post content, and your website as well as the particular page should be fully optimized enough to rank in search engines. The post content should be -
- Well-written, informative and interesting.
- Keyword-rich with colorful vocabulary.
- Reasonably lengthy (at least 1,000 words).
- Images are small in file size (less than 150Kb) to render quickly, with ALT tag.
Your page should also have a few internal and external links. An internal link to another page to your site, to show that you're also referring your visitors to a related topic. An external link should be pointing to an authority site, Wikipedia for example.
Personalize Your Request For Backlink
Needless to say, your email to request a backlink should be brief and polite. Start with complimenting their site, not just to say 'I read your article with interest' but say which part you found interesting and why. This is important, so that they know that you're not copying & pasting the same message to many other webmasters. You can ask them a question about their article too, if you want. Most of them are more than happy to answer your question.
Then ask them if they're kind enough to read yours, and if they like it, kindly place a link on their page.
Quality Backlinks Over Quantity
If you're thinking about getting the maximum possible number of backlinks, good luck to you. But don't waste time by using backlinking services, because many of them are associated with spam-related traffic generation tools from all over the world.
They are not geo-targeted either. Will any backlinks from unknown sites in Russia (non-English speaking country) give any benefit to you, when your target audience is in USA? It's a big no. And you might not specify these spammy websites, but they crawl each other, and list your URL along with hundreds of others in a page. Not only will it do any good to your site but it may harm your site in terms of SEO.
Get backlinks that your site deserves. Be picky with who you request to!
Mami is a multi-lingual freelancer - interior designer by day, digital marketer by night, and currently studying to become a psychiatrist in Tokyo, Japan.
Author // Mami Yamashita