Get Backlinks Your Site Deserves

Updated: December 30, 2018
by CyberCash Worldwide

Get backlinks to your site. Some say it's an outdated strategy that's no longer relevant as part of SEO, while others still swear by it. Most of the website valuation tools still take the number and quality of backlinks into consideration in order to determine the site authority level, hence the monetary value. Therefore it's not something you could completely ignore. 

Essentially, the number of 'quality' backlinks is a reflection of popularity. A website with many quality connections indicates it's a winner as far as SERP is concerned.

Get Backlinks Your Site Deserves

Seek Out For Backlink Opportunities

As a result for many years, webmasters who believe in the strategy actively seek out for backlink opportunities. Popular websites rank better in Google, so they make their site 'appear' to be popular by emailing other webmasters and asking them to link back to them.

Some professional internet marketers are against this idea because frankly, it's a manipulation game. Your young website with low authority with few visitors is not worthy enough to rank in search engines as yet. And this is a way to advertise your site by word of mouth, and tell search engines that people find it useful.

With all that said, if you are struggling to make your website known, you might want to try this because it won't cost you money and you only need to spend some time to research and write a request email.

The website that give you a link back should be considerably valuable and highly ranked website (at least more popular than yours). There is no point asking brand new site owners to link back. Also websites that are in competition with you wouldn't consider doing you a favor. You want to look for websites that are in similar niche but not promoting the same products with you. For example if your website is about pet toys, you can search and find veterinary service websites or pet health related websites and ask them to link back to you.

Quality Of Your Post

Before researching for similar websites and requesting for a backlink, of course you need to make sure that your post has a good quality. It takes a great deal of effort to persuade high ranking website owners to link back to you. You should be absolutely confident with your post content, and your website as well as the particular page should be fully optimized enough to rank in search engines. The post content should be - 

  • Well-written, informative and interesting.
  • Keyword-rich with colorful vocabulary.
  • Reasonably lengthy (at least 1,000 words).
  • Images are small in file size (less than 150Kb) to render quickly, with ALT tag.

Your page should also have a few internal and external links. An internal link to another page to your site, to show that you're also referring your visitors to a related topic. An external link should be pointing to an authority site, Wikipedia for example.

Personalize Your Request For Backlink

Needless to say, your email to request a backlink should be brief and polite. Start with complimenting their site, not just to say 'I read your article with interest' but say which part you found interesting and why. This is important, so that they know that you're not copying & pasting the same message to many other webmasters. You can ask them a question about their article too, if you want. Most of them are more than happy to answer your question.

Then ask them if they're kind enough to read yours, and if they like it, kindly place a link on their page.

Quality Backlinks Over Quantity

If you're thinking about getting the maximum possible number of backlinks, good luck to you. But don't waste time by using backlinking services, because many of them are associated with spam-related traffic generation tools from all over the world.

They are not geo-targeted either. Will any backlinks from unknown sites in Russia (non-English speaking country) give any benefit to you, when your target audience is in USA? It's a big no. And you might not specify these spammy websites, but they crawl each other, and list your URL along with hundreds of others in a page. Not only will it do any good to your site but it may harm your site in terms of SEO.

Don't Believe In Shady Backlinking Tactics

Quality over quantity has never been more true than it is when building links to your website. In the past, some webmasters have tried to take shortcuts by buying links or participating in link schemes, but Google's Penguin algorithm has caught on to these shady tactics and penalized sites that use them. This article will show you the importance of building quality backlinks the right way.

Black Hat Backlinking Tactics to Avoid

When it comes to building links, there are right ways and wrong ways to go about it. Using black hat backlinking tactics is definitely the wrong way and can get your website penalized by Google. Some of these tactics include buying links, link farms, and blog spamming.

So what are some white hat backlinking tactics that you should be using? Creating quality content is a great way to earn natural backlinks. You can also reach out to other websites and ask for guest blogging opportunities or share your content on social media. These are all great ways to build quality backlinks that will help improve your website's ranking in search engines.

Don't Trust Shady Backlinking Advice

If you're serious about building a strong, sustainable blog, then you need to be careful about who you take advice from when it comes to backlinking. There are a lot of so-called "experts" out there who will try to sell you on all sorts of shady backlinking tactics, but the truth is that most of these methods are either ineffective or outright dangerous.

Sure, you might be able to get a short-term boost in traffic by using some of these black hat techniques, but it's not worth risking your entire blog in the process. So, if you're ever unsure about whether or not a backlinking tactic is legitimate, err on the side of caution and don't do it. It's not worth the risk!

Don't Let Others Make Easy Money On Your Site

One of the most common ways people try to make money off of unsuspecting website owners is through backlinking. Backlinking is when someone links to your site from their own, usually for the purpose of getting traffic or improving their search engine ranking. Unfortunately, many people use shady tactics to get these links, which can harm your site in the long run.

Here are some things to watch out for when it comes to backlinking:

1. Links from low-quality sites

These are sites that are full of spam or that don't have any relevant content. If you get a link from one of these sites, it could hurt your reputation and cause your site to lose ranking in search engines.

2. Links with shady anchor text

This is the text that appears on a traffic exchange site when someone links to your site. Some people try to stuff keywords into this text in order to improve their own search engine ranking. This can again hurt your reputation and cause your site to lose ranking.

3. Links from sites that are not related to yours

If you get a link from a site that has nothing to do with your own, it's likely that the person who put it there is just trying to play the game.

Your Content Is Everything

Social Media Backlinking

Your content is the most important aspect of your online presence. It is what will determine whether or not people stay on your site, and it is also what will help you to rank higher on search engine results pages. Make sure that your content is interesting, informative, and keyword-rich. Because it's the most important element of SEO.

If you want your site to be found by potential customers, you need to invest in SEO. Getting your site to rank higher on search engines is known as search engine optimization. It is more likely that people will find your website if it ranks well on search engines. It is more likely that people will find your website if it ranks well on search engines.

Social Media Backlinking (No-Follow)

Backlinking from social networks is usually no-follow. But still social media is a powerful marketing tool that can help you reach a larger audience. Make sure that you are active on social media sites such as Twitter and Facebook. Post interesting content, answer questions, and interact with your followers.

Get backlinks that your site deserves. Be picky with who you request to!

Mami is a multi-lingual freelancer - interior designer by day, digital marketer by night, and currently studying to become a psychiatrist in Tokyo, Japan.

Author  //  Mami Yamashita

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CyberCash Worldwide

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