Empire by Fergal Downes Review – IM Training For $2

By Ray Alexander

I can tell you the "Empire" method by Fergal Downes does work. Because I've promoted some affiliate products using the same method in the past and found it quite surprisingly effective. I was fairly "surprised" because I had thought the particular audience I was advertising to would be a little more apprehensive. Then I realized it all depends on the pricing and how you advertise it - the way you say things. Anyway today, I'll explain what I mean in my Empire review, and how Fergal Downes can help new affiliate marketing hopefuls make their first string of income with just a little initial investment.

Empire by Fergal Downes Review

Product Name:


Website URL:


Affiliate Marketing


Fergal Downes


$2 for the first 14 days, $37 per month thereafter


What Is Empire by Fergal Downes?

Empire is an internet marketing training course, designed especially for newbies on a budget. The course has 3 modules; the first module is about using free traffic on Facebook, the second module is to use solo ads to start building a list, and the third module is about scaling up and running campaigns to a large number of audience.

It works on any niche, but it primarily promotes the Empire method itself, and the templates provided are all about creating wealth. So inevitably, you'll be learning how to promote the "make money online" niche as an affiliate. Then you can apply the method to a different niche should you wish to promote it, or apply it to promoting your business if you sell your own goods or services.

Empire by Fergal Downes Review

Only $2 To Start

The Empire course will only cost you $2 to learn Module 1 during the first 14 days. After the 14 days, you'll be charged $37 and Module 2 will be unlocked (unless you cancel it beforehand). After a further 30 days, another $37 will be charged and Module 3 will be unlocked. It means the training course as a whole, you'll be taking things quite slowly.

Free Facebook Traffic

Many people find free social marketing methods ineffective. Of course it's ineffective if you randomly, blindly keep posting campaigns here & there. Because if you target the general public, you can be seen as a spammer, whereas if you target fellow online marketers, everyone's busy promoting their own stuff and yours will be buried quickly in the timeline amongst many other posts.

The Empire method takes you through to how you can actually sell on Facebook as an affiliate. I'm not going to reveal much here, but the method is to find people who are actually interested first, make yourself available to respond timely, and more importantly, promote something at a bargain price. People would instantly recognize an offer as a great deal when;

  • A service or membership is offered at a one-off payment "for life", e.g. autoresponder or web hosting for $50, no recurring charges. Or
  • A very low "trial price" is offered, and at the end of the period, the purchaser is automatically charged with a higher fee unless they cancel.

The Empire training course itself is the latter option. The price of $2 is likely to draw attention when promoted in other online business groups. The target audience is new online marketers who are regular Facebook users, and the Empire support group is also on Facebook. It means your referrals are likely to keep the membership beyond the trial period - in theory, anyway.

The members are offered a 75% commission when they sell the trial offer as well as the upsell products, and 50% commission on the subsequent monthly recurring charges. So really, the Empire system will help you start something, if you are brand new to online marketing but have very little budget to spend.

You'll Need a Website Though...

So is $2 all you need to start up with Empire? Not quite. You'll need to spend a little more because crucially, Facebook doesn't allow users to post affiliate links. 

The golden rule of Facebook marketing - whatever an affiliate product you promote, you must need to own a website. You send users to your "bridge page" first (e.g. https://yourwebsite.com/newoffer). The bridge page has a call-to-action button, prompting the user to click to visit your affiliate page.

If you've never owned a website before, Empire suggests two options;

1. WordPress & Instabuilder Option

Empire Method 1

Get your own WordPress website hosted and find someone on Fiverr who can install the Instabuilder plugin for you. To be perfectly honest, I feel this suggestion is pretty harsh to newbies, as nothing's explained in great detail such as recommended web hosting services. The option will roughy cost you;

  • Web hosting - Godaddy is fairly cheap, costing you $12.99 if you pay monthly, $7.99 per month if you pay 12 months in advance.
  • Plus $5 from Fiverr to get Instabuilder installed.

Instabuilder is okay, I don't particularly recommend it as it's already been 5 years since the last update. It still works perfectly, and it's definitely one of the most economical ways to build a landing page.

If you already have a WordPress site and would like Instabuilder installed, message me, and I'll do that for you (discreetly).

Once it's all installed, you can get a "high-converting bridge page template" at an extra cost as part of the upgrade options (mentioned below).

2. Use Wix

Sign up with wix.com and create your own bridge page, then it's totally free. Again, that's all that's suggested in the support group. So if you've never created a website, you might struggle. But it's totally free, there's no reason why you shouldn't try. 

Also if you choose to use Wix, you won't be able to use Instabuilder (because it's a WordPress plugin!) so there's no point in buying the upsell option 1.


  • Upgrade 1: Done-for-you high converting bridge page template and viral posts. (Initially sold for $17, downsold for $7.)
  • Upgrade 2 - Learn how to set up your own membership course just like Empire and learn additional traffic methods. (Initially sold for $17, downsold for $12.)
  • Upgrade 3 - Done for you messenger bot sequence that has both recurring products and high ticket products in it to make your recurring sales and high ticket sales. ($97)

Help and Support

The Facebook group is pretty active and Fergal himself is providing hands-on advice on a daily basis, so the easiest way to solve any problem that you may have is to pop a question on Facebook. If you need to ask Fergal a question directly, the best place will be on the live coaching call.

Any technical issues, the support desk is open Monday to Friday, 9-5, closed on public holidays. Fergal's team will respond within 24-48 hours.

60-Day Money-Back Guarantee

Your payments will be covered under ClickBank's 60-day money-back guarantee. So if you don't feel Fergal's Empire method is not working out for you, you can ask for a refund. This will apply to any of the upsells - you'll be entitled to claim within 60 days from the date of purchase. 

Empire System Pros and Cons


  • Low initial cost.
  • You get to learn how to drive free Facebook traffic.
  • Active Facebook group for help and support.
  • 60-day money-back guarantee by ClickBank.


  • You need to have your own website ready.

Empire by Fergal Downes Review - Conclusion:

If you are brand new and looking to learn how others do to promote affiliate products on Facebook, I think it's worth paying a couple of dollars to watch the training videos and view what other Empire members are up to in the Facebook support group.

Sooner or later you will need to have your own website if you seriously want to pursue a career in affiliate marketing, so it's a good opportunity to try WordPress by all means. Wealthy Affiliate allows you to build one website for absolutely free (though Instabuilder cannot be installed on a free site) - you can use a free landing page builder plugin instead. If you want to try it out, join from the link below.

Any questions or concerns, don't hesitate to leave a comment. Good luck!

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Let us hear your opinion - what do you think about what you've read so far? Leave a comment below. Any question or request will be welcomed. We'll get back to you as soon as we can!

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Ray Alexander

Hi! I’m Ray. Over the past 15+ years I have been involved with web designing, programming and online marketing. I work from home and have a passion for exploring new tools, services and programs in order to make money online. I’m here to help you succeed in building a profitable business by sharing my experiences. Any question, don’t hesitate to ask!

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  1. I see this is good I appreciate your recommendation but is this all about it, why does it always have to be facebook. I hate facebook for not allowing affiliate links and also I had a website with a tld .xyz which was banned by fb. And fb has too many people from *** countries like ***. no desrespect to FB marketing or empire system but I now turn to pinterest, I find it better easier & more suitable for affiliate marketing. If you have not tried & have a low budget I rather recommend it than FB marketing.

    1. Hi Chase, thanks for your comment. No it doesn’t have to be Facebook, I agree with you that Pinterest marketing is good Pinterest For Affiliate Marketing – Your Hard Work Will Pay Off! But Facebook is the largest social media and the reaction you can get is immense. Not accepting affiliate links is a good thing though. By the way this Empire course is not just about Facebook traffic, you’ll learn about solo ad marketing and other methods. I wish you all the best, thanks for your input!

  2. Hello everyone, first of all I must say I am impressed by your website. It has a lot of helpful information I can truly make use of. Also I read your review of empire by fergal downes and I am also impressed by the content specially because is only 2 dollars to join in. I just like to know after 3 lessons you will have been 3 months what will be happening? Do you have to continue to take lessons or is it best to cancel it? I know it’s a low cost but I’m trying to keep my budget as low as possible right now. Thank you I WILL JOIN TODAY Candice Bell

    1. Hi Candice, good to hear that you’re interested in the Empire system. If you keep your membership you’ll receive monthly live training calls from Fergal but by all means, it depends on your budget and how you want to promote your affiliate products. You can cancel any time you want. When you’ve joined let me know how you feel, then I can give you advice? Thanks for your comment. I wish you all the best!

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