Effective Dropshipping Marketing Tips To Boost Your Sales

Updated: January 20, 2022
by Jack Stan

The eCommerce market is constantly growing, with approximately $4.8 trillion in sales in 2021. In such a booming industry, dropshipping remains one of the most attractive ways to enter the eCommerce market - especially since it’s accessible to anyone. With no need to handle inventory and shipping, all you need is a store and a trusted supplier, and you’re ready to go.

Effective Dropshipping Marketing Tips To Boost Your Sales

However, while there is a lot of potential for building a dropshipping business, it’s also a very competitive space. Reaching potential customers in such a saturated market can be a big challenge, especially if you don’t have much marketing experience. You can find a great product such as quality coffee and start a coffee dropshipping business, but if you don’t have a marketing plan, you will likely struggle to generate a lot of sales.

Naturally, not all new businesses succeed, but many of them fail because of a lack of effective business and marketing plans. In simple words, your dropshipping sales largely depend on the strategies you put in place. To that end, here are some tips that can help you boost your sales and make your dropshipping business a success.

Make A Customer Acquisition Plan

Although dropshipping requires a minimal investment in logistics, starting the business will be pointless if you don’t know how to attract potential customers. That is why, same as with any marketing strategy, you should start with a proper customer acquisition plan. To begin with, you should choose the appropriate channels and start running targeted ads.

If you don’t have a marketing team or relevant experience in the field yourself, you can always hire an ad agency to set up and run your ads. From Google display ads to Facebook and Marketing ads to influencer campaigns, using digital marketing solutions is essential for spreading the word about your business and getting potential customers through the first stage in the sales funnel. To increase the organic traffic to your store, you need to also work on your Search Engine Optimization (SEO) and optimise the store’s online visibility.

Move Prospects Down The Marketing Funnel

Once you’ve generated enough traffic from reach campaigns, you should start optimising your ads for sales. Remarketing - or retargeting ads - are a great way to target potential customers that have already shown interest in your store by either clicking on your ads or visiting your site. For example, if they visited a specific product page but didn’t end up buying one, they might be motivated to do so once they see your ads and revisit your store.

Move Prospects Down The Marketing Funnel

It’s best to set your retargeting windows to 30 days to make sure your visitors still remember your store and their interest is still active. If you choose to automate your paid ad campaigns, you can even set up a calendar and have the system automatically send retargeted ads once a certain amount of time has passed. Also, you should aim to double your budget for the ads around key periods, like holidays, as people might be more inclined to shop at those times.

Work On Retaining Existing Customers

If you want to not only boost your sales temporarily but keep the numbers steady, you should also invest in marketing strategies that help you retain your existing customers. A highly effective tool that also offers a great return on investment - and doesn’t require that big of a budget in the first place - is email marketing. 

Email marketing can help inspire new customers to make purchases if they’ve signed up to your newsletter, promote special offers, turn abandoned carts into sales, and help you connect with customers regularly. With the right email marketing tool, you can automate regular newsletters and welcome offers to new subscribers, but you should also focus on segmenting your email list to send promotions and updates to the right customers. For example, you can send discounts on birthdays or recommend products based on previous purchases.

Build Trust

Build Trust

One of the biggest challenges of dropshipping businesses - and online businesses in general - is building trust with their audience. Consumers are often sceptical when it comes to new stores, and they need to ensure the products they’re buying are of high quality before making a purchase. That is why it’s essential to build your brand image and authority if you want to inspire more sales.

One of the most effective ways to build trust is by having positive reviews and testimonials on your website, as this makes it much easier for customers to make decisions on the spot. You can also include these reviews on your social media accounts and respond to your customer’s comments to show that you value their input. On that note, building a positive brand image on social channels will build authority and help show customers that you’re a trustworthy and reputable brand.

About the author 

Jack Stan

Online Marketing Career Consultant. Network marketing and web developing since 2009, helping people quit daytime job and earn enough money and freedom. Keen swimmer, horse-rider, cake-baker, a little bit of OCD.

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