Today I'd like to share a short but useful infographic that's been created and published by CustomLabels.net titled "Creating Brand Identity For Small Business". If you are setting up a business and building (or planning to build) a website for the first time but struggling to create a visual image such as a logo, this simple advice should help you.
Different font styles, colours and outlining shapes give different impressions to public. If you see what it says in the infographic, I'm sure you'll agree, for example colours - green is associated to nature or health, pink is associated to beauty and femininity, etc. But if you're undecided, take it from there; font, colour and shape. By designing a brand, it will also help you to visualise what kind of value your business should be aiming to provide to the target audience too.
I hope you find the infographic handy. If you are trying to create your website logo and feel you need a help, don't hesitate to contact me any time. I can give you some tips and advice (for free)!