When you buy website traffic, you hope to make a good return of investment, right? You hope that as many visitors will make a purchase, or at least make more money than what you're going to spend on the traffic service.
So you do a research and check a few things before you buy website traffic. Whether the service provider is trustworthy, how long it will take to deliver, to make sure the PPC (pay-per-click) rate is within your budget... Basically whether it's worth spending money or not.
And not to forget - your webpage need to be designed to sell.
Make Sure Your Site Is Ready To Buy Website Traffic
The traffic should be "responsive both ways", otherwise you'll rarely see a success in terms of making money. It means that your visitors are willing to spend money on your niche products, while your sales page is ready to lead them to the right path clearly...and pretty quickly. Otherwise you'd be wasting your money.
The biggest mistake is often, not simulating a visitor experience on your sales page. This is crucial because you'll only have a few seconds to impress, and I'll explain what it means.
When people organic search, they search in their own good time and they may or may not find your page. Whereas when purchasing a web traffic, your traffic vendor recommends your page to a bulk of people. Typically with solo ad traffic, these people are on the vendor's email subscription list. They are directed to your page so their attitude is passive in the first place; "alright, let's see if I'm interested." Often multiple other sales pages are recommended to them at the same time. So if they're not impressed by your offer within a few seconds, they simply close it and move on to take a look at another offer.
Lead Generation, Always
Never buy website traffic if you don't intend to generate leads (i.e. build a list of subscribers). Your page should have an opt-in form somewhere above the fold. The purpose of purchasing a traffic should be to collect as many subscribers, so that you can send promotion campaigns to them via email later on.
Really, don't expect visitors from your purchased traffic to press "Buy Now" button on the spot, it rarely happens. Unless what you're selling is revolutionary fantastic, they'll leave your page, they won't bookmark your page, so they'll never be able to return. Let alone, sending visitors straight to a third party's product page via your affiliate link - most likely to be a waste of money. (I say "most likely" because it does happen occasionally. People do make a purchase on the spot sometimes. But very scarcely.)
Bad Sales Page Example
Here, I'll show you a type of (bad) page that I see via my solo ad business from time to time. When I receive an order, I make sure I'm confident to delivery a quality traffic. If the buyer's page looks like this one, I have no choice but to make a full refund with apology, and explain to the buyer why I cannot deliver a traffic. (Click the image, and it will open up a new tab.)
There are mainly three reasons that I'd refuse to deliver traffic;
#1 Ambiguous Content
When a crystal clear message is not displayed within above-the-fold (the page that's visible without scrolling). In the case of this example, it does not tell the users what they actually offer. It looks like an online moneymaking offer, and also looks like a spiritual/religious guidance.
Is it a niche affiliate marketing? If so, health products involved by any chance? The reason I'm saying is that, I often see sales pages offering to "transform your lifestyle by making money online". And it's only after a user's opted in that the method is revealed; invitation to a multi-level marketing using health & wellbeing products. Meant to change your lifestyle financially as well as physically. Nothing's wrong with the products, but not all the targeted users (i.e. subscribers in my solo ad list) are necessarily interested in health products. At least they should be informed what it is before they opt in, in my opinion.
#2 Opt-in Form Is Placed Below The Fold
Personally, this on its own would not be the reason I reject a solo ad traffic order. It really depends on what's being said between the top of the page and the opt-in form. If there is a lengthy information, the visitors will likely to get bored before they scroll down to reach the opt-in form. So if the form is placed within below-the-fold, they'll less likely to sign up with and leave your page.
From the top of the page, explain what you're offering in short sentences, and place an opt-in form right next to it, or directly below it. The opt-in rate you receive will be definitely higher this way.
#3 Complex Opt-In Form
Do you really need to collect the users' address and phone number? No one wants to receive a phone call from you unconditionally at unexpected time, you know that.
And people who give away their (real) phone number are generally those who want to have a chat with you...about themselves! They'll probably ask you how to get out of debt and make money at zero cost first, so that they can purchase your product in the future.
...If they genuinely feel they need a telephone support, they can ask you so at a later date. All you need is their email address at first instance. Their first name also, if you want to start your email campaign with "Hi, John." instead of "Hello there."
Do you really need their surname?
Make your form simple, no one wants to spend more than a few seconds typing in just to sign up with you unless they're miraculously fascinated by your product on the spot!
Ask Seller For Advice
When you've decided to buy website traffic from a particular seller, it's best so ask them if your site is fit for their traffic. They might just say it looks great, then it's hard to judge - whether your site genuinely looks great to their eyes, or they're just saying it to sell. If they're helpful and they see some areas of improvement in your opt-in page, they will give you an advice.
Ask them for advice anyway, it's worth a shot. If their answer is abrupt with just a few words such as "I can try" or "np" (no problem), forget that seller. I wouldn't buy anything from a seller with an attitude, would you? In any trading circumstances.