Email marketing is a big part of how I connect with clients and grow my business. There are many tools out there, but three names pop up again and again: Brevo (previously known as Sendinblue), Moosend, and MailerLite. Each promises powerful features to help me build, automate, and analyze my email campaigns. When I was choosing a provider, I realized that picking the right one isn’t so simple since they share a lot of the same features. It really depends on what fits my approach and business goals best.
Brevo is known for giving both small businesses and larger teams plenty of automation options and extra features beyond email, like SMS and chat tools. Moosend stands out for simplicity, quick setup, and solid automation. MailerLite puts ease of use and design at the front, offering beautiful templates and a clean dashboard. I found that each offers something unique, but not all work well for every need.
If you’re wondering which email marketing tool will work best for you, here I’ll break down the biggest differences between Brevo, Moosend, and MailerLite. I’m focusing on features, costs, how easy they are to use, deliverability, and support.
How Brevo, Moosend, and MailerLite Stack Up
What is Brevo?
Brevo is an allinone marketing platform that includes email, SMS, marketing automation, and even CRM tools. It works well for businesses that need more than just email marketing, as it lets me reach my audience across different channels in one place. Brevo is cloudbased and lets me run campaigns from anywhere.
Who Should Use Brevo?
- Businesses looking for multichannel marketing tools (email, SMS, chat)
- Teams who want a builtin CRM and automation tools
- Users who need strong list management and analytics
Brevo Pros & Cons
Pros:
- Offers advanced automations and workflows
- Includes SMS and chat alongside email marketing
- Free plan with basic features and unlimited contacts
Cons:
- Email design options are more basic than some competitors
- Marketing automation takes a bit of time to learn
- Free plan has sending limits
Brevo
What is Moosend?
Moosend is an email marketing and automation platform designed to make campaigns simple and quick to set up. It has an easytouse draganddrop editor, premade automation templates, and detailed reporting. Moosend focuses on small to medium businesses but has grown to serve larger brands, too.
Who Should Use Moosend?
- Anyone who wants easy campaign setup and automation
- Small businesses and solo marketers
- Users on a budget who still want automation
Moosend Pros & Cons
Pros:
- Userfriendly draganddrop editor
- Flexible automation and segmentation
- Competitive pricing with a 30day free trial
Cons:
- Free plan is no longer available to new users
- Templates and integrations are more limited than some others
- Landing page tools could use improvement
What is MailerLite?
MailerLite is an email marketing tool designed for simple, effective email campaigns. It’s known for a clean interface, beautiful templates, and an intuitive drag-and-drop builder. Automation features are strong and easy to set up, making it great for quick campaign launches with professional results.
Who Should Use MailerLite?
- Creators, bloggers, and small businesses who want goodlooking emails fast
- Anyone who values an easy-to-use interface
- Users needing automations plus landing pages and websites
MailerLite Pros & Cons
Pros:
- Straightforward and easy for beginners
- Modern and attractive email templates
- Great value starting plan
Cons:
- Advanced automation is a paid feature
- Support is slower on the free plan
- Email deliverability can dip with poor list hygiene
MailerLite
Feature Comparison: Brevo vs Moosend vs MailerLite
1. Email Automation and Workflows
Why It’s Useful: Automating emails saves me time and helps me reach people at the best moment, for example welcome sequences, product recommendations, or cart reminders.
- Brevo: Offers visual workflow builders, triggers based on behavior, and can mix email, SMS, and CRM actions. It works for both basic and advanced campaigns.
- Moosend: Lets me set up automations with premade templates. Automation flows are simple to activate, and I can use triggers, actions, and conditions easily.
- MailerLite: Covers basic automation like welcome emails and product flows. The workflow builder is clean but advanced triggers are limited to paid plans.
Best For: I turn to Brevo for advanced, multichannel automations and MailerLite or Moosend for fast, beginnerfriendly setups.
2. Email and Template Design
Why It’s Useful: I want to send emails that look good on every device, and a fast template editor helps me launch campaigns quickly.
- Brevo: Gives a clean but basic draganddrop builder. Templates are serviceable but less eyecatching than the others.
- Moosend: Makes it easy to design emails with a wide variety of sections and elements, though template variety is smaller.
- MailerLite: Stands out with modern, beautiful templates and an easy builder. I find it easiest for matching my brand style.
Best For: When I want good design choices, MailerLite is my pick.
3. Contact and List Management
Why It’s Useful: Managing who gets my emails, keeping lists clean, and segmenting contacts help me reach the right people.
- Brevo: Unlimited contacts even on the free plan, with deep segmentation and tagging features.
- Moosend: Allows detailed segmentation and custom fields. List cleaning is straightforward.
- MailerLite: Offers tagging, segments, and simple import/export. The interface makes organizing contacts super easy.
Best For: I rely on Brevo for managing larger lists and more advanced segments.
Moosend
4. Reporting and Analytics
Why It’s Useful: I need to see what’s working and what’s not, including open rates, clicks, bounces, and unsubscribes.
- Brevo: Shows detailed analytics with real-time dashboards, including SMS and chat results.
- Moosend: Gives easytoread performance metrics, with deeper insights for automations.
- MailerLite: Provides clean reports on email stats and subscriber activity.
Best For: Brevo gives me the deepest data, but all three cover the basics well.
5. Deliverability
Why It’s Useful: My campaigns only matter if people see them. Deliverability is about avoiding spam filters and landing in real inboxes.
- Brevo: Has a good sending infrastructure and offers dedicated IPs to highvolume senders.
- Moosend: Maintains high deliverability scores, but list hygiene is really important.
- MailerLite: Achieves strong inbox rates if I keep my list clean and follow best practices.
Best For: I get reliable delivery from Brevo and MailerLite, as long as my contact list is active and healthy.
6. Integrations and Extra Features
Why It’s Useful: I often use other tools, like eCommerce platforms or landing page builders. Integrations make connecting everything easier.
- Brevo: Works with WordPress, Shopify, WooCommerce, and many more. SMS, chat, and pipeline management are standouts.
- Moosend: Offers solid integrations with eCommerce, webinar tools, and CRMs, though the list isn’t as broad as Brevo or MailerLite.
- MailerLite: Connects with eCommerce, CMS, and form tools. Includes landing pages, popups, and simple website building.
Best For: When I need more than just email, Brevo offers the largest set of extras, while MailerLite is good for landing pages.
Pricing and Plans
I care about value for money, flexible plans, and whether the free plan is good enough to get started. Here’s a summary of what each platform offers as of 2024:
- Brevo: Free plan for unlimited contacts, up to 300 emails/day. Paid plans start around $25/month for more emails and advanced features.
- Moosend: 30day free trial, then paid plans start around $9/month for up to 500 subscribers. Pricing grows with list size. No foreverfree plan for new users.
- MailerLite: Free plan for up to 1,000 subscribers, up to 12,000 emails per month. Paid plans start at $9/month and unlock extra features and better support.
I find MailerLite the best for generous free tiers and affordable upgrades. Brevo is worth it if I want SMS or CRM included, even if the free plan email limit is lower.
Customer Support and User Experience
- Brevo: Offers live chat, email support, and a large help center. Support is responsive on paid plans. Documentation helps with setup if I’m new to automations.
- Moosend: Includes live chat and email support for all paid users. Guides are wellwritten and onboarding is clear.
- MailerLite: Priority support is provided with paid plans. The interface is the easiest for new users, in my experience.
I value fast and helpful responses, but I also appreciate when a tool is simple enough that I rarely need help. MailerLite wins for simplicity, while Brevo’s support team stands out when things get complicated.
User Reviews and Community Insights
- Brevo: Gets solid reviews for its extra channels (SMS, chat) and support, though some users say the automation setup feels a bit advanced.
- Moosend: Gets praised for friendly pricing and easy workflows, but people want more templates and integrations.
- MailerLite: Users love the interface, templates, and good value. Occasional complaints about limited advanced features on the free plan show up.
Overall View:
Each tool earns fans for its strengths. Brevo stands out for allinone options, Moosend for price and setup, and MailerLite for userfriendly design. I found that the right pick depends on which features I need most and how comfortable I am with techheavy setups.
Which Platform Is Best for You?
All three, Brevo, Moosend, and MailerLite, are good at sending email campaigns and automating workflows. My choice comes down to what matters most for my business. It’s worth taking a closer look at your own needs before signing up.
I’d pick Brevo if I:
- Want multichannel marketing (email, SMS, chat)
- Need detailed automations and CRM tools
- Plan to scale to large audiences or multiple brands
I’d pick Moosend if I:
- Care about price and easy automation
- Run a small to medium business and want fast setup
- Don’t need landing pages or a huge template library
I’d pick MailerLite if I:
- Want a clean, modern dashboard and quick, easy campaigns
- Value beautiful templates, landing pages, and website tools
- Need a strong free plan for up to 1,000 subscribers
Email marketing tools change fast, and my priorities can mix it up as my business grows. Starting with a free plan or trial helps me test each platform and see what matches my workflow. Whichever I choose, keeping my email list healthy and my messages helpful remains super important. If you’re still unsure, check out video walkthroughs or trial accounts for each platform to get a feel for the setup that works best for you.
